Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients. 
Understanding where your site visitors come from is an integral part of any marketing strategy. Your website is the heart of your digital marketing practices, with traffic acting as the blood. No traffic means your website can’t do anything for your business; knowing the different kinds of traffic and how they play into your website gives you the power to make educated decisions on how to improve your marketing practices.
It works in a similar way as a canonical tag does to show when a duplicate version of a page exists. But in this case, it helps Google index local content easier within local search engines. It also helps to pass trust across sites and improve the way Google crawls these pages. To know more about how errors you should not make when it comes to hreflang tags, you can check our previous article.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
That helped explain some of the organic traffic loss, but knowing that this client had gone through a few website redesigns, I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed, if you’ve recently done a website redesign where you’re changing URLs, it’s smart to look at your top organic landing pages from before the redesign and double check to make sure they’re redirecting to the correct pages.
This traffic source comes from search engines like Google, Bing, and Yahoo. Remember, paid search ads or PPC (pay-per-click) advertising are not included within this source category. If you choose to run a paid advertising campaign for your business, it will not affect your website’s ranking within an organic search. Organic search is obtained through natural placement on search engine results, without paying for it, through search engine optimization best practices.
With the exception of crude oil and Picassos, very few industries are “recession-proof” and experience an inelastic product demand. Look at how your competitors are faring, and see if they’re experiencing the same problems. While you should take Google Trends data with a grain of salt, looking at the bigger picture may help provide some clarity. I’d suggest taking this a step further by conducting trends research and reading industry reports.

We used to like best to see a fairly balanced mix, back when there were mostly just three sources: Organic, Direct, and Referral. Organic Search traffic is a good sign of general site health, it’s usually the top source of conversions, and it generally shows great ROI. Direct traffic is often the people who love your site or are coming back to buy after they found you in some other way. These two groups of visitors are probably the ones that bring you the most sales or leads.
No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.[2] Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent [3]
On the basis of this article alone, you should be given a Ph.D in internet traffic generation. Absolutely fantastic set of ideas & sources for traffic generation. I had taken a print of this article the first I read it and then took some serious action of some of the ideas that have mentioned here - flickr images, blog commenting, slideshare (this even resulted in some great business leads and closures), sites such as blog engage, blog interact, social media sources such as LinkedIn, forum participation etc. And they have done wonders to my sites. The fact that there are 319 comments here even as I write is testimony to the authenticity of the ideas presented here. Great article which will one day be a classic - if it is not already.
Good content is not enough anymore. Your articles have to be outstanding and must be much better than the one of your competitors. Don’t write just and useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd. The competition is increasing as we speak, and quality will be the only way to succeed.
Understanding where your site visitors come from is an integral part of any marketing strategy. Your website is the heart of your digital marketing practices, with traffic acting as the blood. No traffic means your website can’t do anything for your business; knowing the different kinds of traffic and how they play into your website gives you the power to make educated decisions on how to improve your marketing practices.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
I'm a IT Technician that has decided to take my knowledge of computer repair and maintenance online. So I made a blog about 2 months ago and I'm getting a small trickle of traffic a week. Most of those are from Yahoo! Answers. Twitter I just started using a few days ago and haven't got many followers yet. So It may not be the fastest methods but it's slowly working for me. I just need that surge of constant traffic flow. Thanks for the advice

What we look for in a list like this is to identify the pages that are performing well so we can continue to capitalize on those. In this example, we see that the inventory pages are getting significant traffic, which is great, but we also see that the Team page and the Service page are both also ranking well. With this information in mind, we should revisit these pages to ensure that they are structured with the right content to perform as the visitor’s first page view, possibly their first glimpse at your business.


I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
Another key consideration is that social platforms have become search engines within themselves. Just look at Twitter, for example - you can use it to see what the biggest trending news of the day are and you can easily search for great content. You can search based on your location, in different languages and if you click on advanced search, there are even more options:
Google makes constant efforts to improve the search algorithm and detect quality content and that is why it rolled out the Google Panda 4.0 update.  What is this update really doing? It deranks low quality content and boosts the high quality one, according to Google’s idea of valuable content. In the screenshot below you can see what kind of content you shouldn’t be looking into if you are really determined in making a mess out of your organic traffic. 
Blog comments have a number of sources of value, and traffic is just one of them. By monitoring your competitors and your betters, you get a keen sense of what the industry is doing and where trends are going. You leave valuable comments and people take notice, including industry influencers and possibly the owners of these top-tier sites. You create a gateway back to your site, and even though the links are nofollowed, they’re still links for people to click. You also build a personal reputation as a commenter around your industry, raising sentiment and value.

WOW Brankica, cannot believe that you also includes Craigslist.org on your list! What a great post, indeed. ;) Elise add #51 email list building, so I would add #52 rss feed submission, #53 review websites like resellerratings.com, reviewcentre.com, etc., #54 blog search engine like Technorati, plus I have about 40 video websites where you can upload and share your video like break.com, blip.tv. Good luck with the contest. ;)
Hey, Kevin, love connecting with people and more then happy to tell you that my user name is brankica81 I will sometimes just stumble for fun and thumb up the pages I like. That is how I got a high number of favorites. The good thing is, that once I started using SU to promote my blog (just occasionally) my discoveries were valued more. I am actually a pretty fair user, I never thumb up something just to have higher numbers. Great thing is to have a friend with high number of stumbles, that can sky rocket your post, happened to me the other day as well. Paper.li is still new (for me) and I can see a lot of potential in it.
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
Hello Brankica, I am from India and new to online industry, I have asked a question to many blogger's "how to get traffic to a website " many didn't gave complete full fill answer to me, I used to ask them again-again but same answer repeats from them, I felt bad and searched for traffic source in Google I found your link Thanks a lot for your valuable information I feel very happy and gets confidence that I can get some good traffic to my website, I follow your blog Thank you :)
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.

Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)
On the basis of this article alone, you should be given a Ph.D in internet traffic generation. Absolutely fantastic set of ideas & sources for traffic generation. I had taken a print of this article the first I read it and then took some serious action of some of the ideas that have mentioned here - flickr images, blog commenting, slideshare (this even resulted in some great business leads and closures), sites such as blog engage, blog interact, social media sources such as LinkedIn, forum participation etc. And they have done wonders to my sites. The fact that there are 319 comments here even as I write is testimony to the authenticity of the ideas presented here. Great article which will one day be a classic - if it is not already.
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?
A great way to break your web traffic without even noticing is through robots.txt. Indeed, the robots.txt file has long been debated among webmasters and it can be a strong tool when it is well written. Yet, the same robots.txt can really be a tool you can shoot yourself in the foot with. We’ve written an in-depth article on the critical mistakes that can ruin your traffic in another post. 

Hey Don, that is a great question and I will give you the overview. Now I have been trying these out for almost two years, for example Yahoo Answers was one of the first ones I tried and brought great results then. So first you need to decide which ones will you try and then track the results. I use Google Analytics to track the incoming traffic. So if I am focusing for example on blog commenting, I will note where I commented, how many times, etc and then see if those comments brought me any traffic. It depends a lot on the type of comment I make, the title of my ComLuv post, but you can still get some overview of how that traffic source is working for you. There are of course sources I discover "by chance". For example, in the last month Paper.li brought me 24 visitors, that spent more than 2 minutes on average on my blog. That is more than some blogs I comment on regularly bring me. So in this case, I will try to promote the paper.li a bit better and make it work for me. I will unfollow some people on Twitter that are not tweeting anything good so my paper.li chooses better posts hence better tweeps and get me exposed to them. A lot of them will RT my paper.li daily, so there is more potential of my content being shared. In case of the blog I mentioned, since none of the posts are becoming viral, the blogger is average, it is obviously not bringing me any traffic, I will start commenting less and work more on those that bring me more traffic. Now this is all great, except I get emotionally attached to blogs I read so I don't look at numbers like that :) But that is how you should track results. The main thing after reading this post is to choose up to 5 of these sources you feel comfortable with, work on them and track results. Keep those that work for you and ditch those that don't. It is a lot dependent on the niche you are in, too. I always try one source for up to a month, if there are no results in a month, I stop working on it and move to another one. If I didn't answer all you wanted to know, just ask additional questions, I am more than glad to help :)


Hey Andreas, there are two main reasons I saw for suspending accounts - mean people and too many links. But they come to the same. On Yahoo Answers, like everywhere else, you have competition. They will flag your answer just so their answer would be chosen as the best. On the other hand, putting too many links in your answers can provoke the same thing. I usually put a link in every 3rd or 4th answer I post. And it is usually the best answer I can make. Glad you will try out the other sources, would love to see the results.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
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