Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO company helps you save your time and effort so you can do the things you’d rather be doing. Contact us today to schedule a time to talk about how we can improve your organic search engine optimization.
Nice post. I was wondering if all this content of your strategy was been writien in blog of the site, or if you added to content in some other specific parts of the sites. I don't believe 100% in the strategy of reomoving links. If Google just penalize you taking into account your inbound likes, It would be so easy to attack your competitors just by buying dirty link packages targeting to their sites.
Or, you could make up a fun game where the first person posts a picture illustrating their pet’s name. The next person has to guess their pet’s name based on the picture. So, if I had a dog named Spot, I might post a picture of a spot. (I did say to keep it simple!) Of course, it’s easy to guess, but it’s also fun and all you have left to do is sit back and watch the comments roll in.
A good call to action has a clear message and action. It should move people in the direction of purchasing. On a blog post, a good CTA may point people to more in-depth content like an e-book. It can also point people to your products and services. However, the in-depth content is more effective. You can then pitch your product or service using the in-depth content.
If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
New zero-result SERPs. We absolutely saw those for the first time. Google rolled them back after rolling them out. But, for example, if you search for the time in London or a Lagavulin 16, Google was showing no results at all, just a little box with the time and then potentially some AdWords ads. So zero organic results, nothing for an SEO to even optimize for in there.
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.
Of course, there is a lot more that needs to be considered but this is a simple example of how all of these things work together. I would recommend having no less than one page for each step of the organic marketing plan if you are a small business. The larger your business the more planning that you should do. If you do not think through all the details you will miss something that will cost you.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Nathan: You’ve mentioned status updates. One of the things I’ve been doing with the podcast is creating a video introduction. It was last fall that LinkedIn started having native uploads of videos. And I’ve been noticing anywhere from 2,000 to 3,000 views per post that I upload, where nobody was checking out my videos or status updates when I was doing it in the past. That might be something people think about, too, is adding the video element into their thought leadership post or their status updates. What are your thoughts on that?
Organic traffic, on the other hand, are those visits which are tracked by another entity — usually because they have arrived through search engines — but also from other sources. Hubspot’s definition emphasizes the term “non-paid visits,” because paid search ads are considered a category of their own. But this is where the lines between direct and organic start to get little blurry.
While inbound links are important, backlinks are just as important, but a little more difficult to acquire. We already went over how backlinks are important for building your domain authority, but the process to acquiring them can cost you hundreds. If you don’t have a budget for backlinks, try building relationships with other relevant quality websites that will link to your webpage.
Hubspot found that their articles up to 2500 words drive the most traffic. Similarly, posts with more than 2500 words generated more social shares and links. Naturally, it takes some investment to create that quality of content. The key is to come up with evergreen ideas. This way, your investment will more than pay for itself because your content will be serving your business goals years down the line. Put people first. The thing about search engines and how they rank content? It’s unpredictable. But one thing will remain constant. The job of a search engine is to connect users with the most relevant and useful information. If your content serves that purpose, you don’t have to fear algorithm changes.
And the other way to do that is really through status updates, very short simple things to start engaging your audience, talk about the things you’re learning in the business world. And when it comes to what that strategy can look like, what I always recommend is you sit down with whoever you think are going to be your thought leaders and figure out what part of the business do they really want to position themselves as a thought leader about.
Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI.