A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.
Organic traffic is a special kind of referral traffic, defined as visitors that arrive from search engines. This is what most marketers strive to increase. The higher you rank for certain keywords, the more often your search result appears (increasing your impressions), ultimately resulting in more visitors (aka clicks). It’s also important to note that paid search ads are not counted in this category.
I used to work with Ranker-Tracker and was more than pleased when I changed to AccuRanker, which is not only the fastest SERP tool available but also very accurate. The keyword data in Accuranker is refreshed every single day. I can also get instant on-demand ranking updates - rankings refresh in a matter of seconds whenever we need it. Reporting is very easy and saves us time as we can set automated emails to be sent directly to our and clients emails.
I'm not in the contest, but if I was - I'd be SKEEEEERED. This was awesome, really - there were MAYBE 3 things I knew... The rest was new. I'm lame that way. The great thing about this is that as a blogger - you've covered ideas I've never thought of...I get my traffic mostly from SEO (not on my blog, but in my websites which are product based review sites) - but there's enough meat in this post I can use for my niche sites to keep me in the black, so to speak (ink I mean, not socks). Awesome post, Brankica - I'm speechless. (If you ignore the foregoing paragraph.)
Forum comments work much the same way as blog comments, except you tend to lack the base post from which to play off. Instead, you need to invest some time into getting to know the culture of the forum, the prominent users, the rules, and the discussion flow. If people generally post one sentence at a time, adding a 3,000 word post will be excessive and may be mocked. If people tend to post lengthy discussions, short posts may have a negative effect. And, like Reddit, some sites may be very rabid about enforcing no advertising.
So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
In all of the above cases, you’ve potentially found a page on your website that could turn into a keyword monster with a little extra content and keyword integration. Although we’ve discussed blog posts in this guide, don’t completely overlook the other pages on your website – these tips will work to increase organic traffic on all pages, not just individual blog posts.
Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
You might remember “Face Off” , a movie from ‘97 where Nicolas Cage is a terrorist and John Travolta is an FBI agent. And, as it happens in movies, they became obsessed with one another. Travolta needs information from Cage’s brother, so he undergoes an operation in which he gets Cage’s face; a few plot twists later and Cage has Travolta’s. They continue to pursue each other with new identities, the bad guy the good guy, the good guy the bad guy and so on and (almost) no one knew who is who. Dizzy yet?
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Oh, I wish you told me what was wrong with it :) I only discovered it recently but I am getting nice traffic from it. I hope you will let me know how it worked for you. At the moment I am posting both to my page and personal profile. I also realized that I might just leave it on the personal page (yeah, sound weird) cause on my fan page, I kinda like to add a little comment to the post. Anyway, thanks for the comment and I will try to find your blog over there and subscribe to it on Networked blogs.
What we look for in a list like this is to identify the pages that are performing well so we can continue to capitalize on those. In this example, we see that the inventory pages are getting significant traffic, which is great, but we also see that the Team page and the Service page are both also ranking well. With this information in mind, we should revisit these pages to ensure that they are structured with the right content to perform as the visitor’s first page view, possibly their first glimpse at your business.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
In order to get the whole bundle of internal links for your website, in the same Search Console, you need to go to the Search Traffic > Internal Links category. This way you’ll have a list with all the pages from your website (indexed or not) and also the number of links pointing to each. This can be a great incentive for discovering which pages should be subject to content pruning.
You could spend a week researching and writing a 3,000 word in-depth guide only to find that in a month its traffic is being eclipsed by a 300 word blog that took you one tenth of the time to write. That little gem could start ranking for some pretty valuable keywords – even if you never planned for it to. Give it a makeover and you’ll see your rankings on SERPs (search engine results pages) and organic traffic values soar. We’ve seen this strategy work with both our clients and our own website. Big bonus: it’s actually an easy strategy to pull off. Here’s how:
Branica, I wasn't sure what to expect - part of me thought about skimming the article because I figured it would 'read' as all the other articles on generating traffic - I was WRONG! I slowed my skimming and started reading - you made the otherwise sterile information interesting while your pace infused a sense of excitement ... so much so that I want to implement everything you suggested and I have, I guess, what you would consider a niche blog. Thanks for the lists along with your insights on their value, etc. I came upon this article through Blog Interact - and glad to have found you. Peppy
Hey Chaitanya, thanks so much for the great words. Since your blog is new, you should not worry about traffic, cause it is pretty normal not to have much of it when you just start. But it is up to you to work on getting more of it. You say you are gonna try some of these tips and I hope you will. Of course, I will be waiting for the feedback. Don't forget to include some SEO in your posts and write more good content so the people that visit you first time, keep coming back. If you get stuck, you can always contact me through my blog! Thanks again for such a nice compliment about my post!
Hi, thanks for your comment. When you refer to incognito browsing, I think it's important to clarify that referrer data *is* passed between sites. Click on a link whilst in incognito, and the referrer header is passed as usual. The exception is if you're browsing normally, and then opt to open a specific link in incognito mode - this won't pass referrer data.
I feel that an article is only good if it adds value to the reader, and this one qualifies as a great article because it has shown me quite a few new ways in which to generate traffic to my blogs. I would like to tell you that I had read your suggestions about using flickr images on blog for traffic generation some other place as well and I have religiously followed that on my blog and today at least 15% of the traffic to my site comes from there! I am therefore going to follow the other suggestions as well (the ones that I am not following now) and hope to take my blog from Alexa 500K to sub 100K in the next couple of month!
Brankica, So far 223 Comments. No wonder ! This post is SO full of rich content. Thank you for such distilled and valuable content. Just yesterday I said I didn't know what SlideShare is. Now I know. Here's an off-beat traffic source #551 not mentioned yet: Free off-line advertising. Have your blog URL and logo printed on magnetic signs (DL envelope size) and stick it on both sides of your car/family cars. Depending on how clogged your roads are, there'll be a few hundred more people see your blog address every week. We've done it for our solar website and get many comments.
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Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.
You are right. Actually, it is the same with answer site, I mean the same strategy. But you need to be smart using them, you have to answer the question and point them to a link. But with people's short attention spans, they are satisfied with what ever answer you give them and they don't go exploring links so much. Again it does depend on the niche and the type of question. I like that you tracked what converts on your blog, because that is the best thing to do to see what to focus your energy on. Thanks so much for the comment, Bryan.
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Now we have a list of landing pages for only visitors that originated from organic searches. Using this list, you can begin to explore your site content and better understand how the search engine is ranking your pages and where some of your traffic is originating. In addition to that, you can also see valuable information about how long these visitors average on the website and how many other pages they view after their initial landing.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.