Before developing this subject further, indulge me to remind you that according to Google a robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. And although there is plenty of documentation on this subject, there are still many ways you can suffer an organic search traffic drop. Below we are going to list two common yet critical mistakes when it comes to robots.txt.
Hey Mavis, thanks for that :) I wrote down all the ideas from the comments as well so there are at least 65 ideas now, lol. I just wish we all had more time in a day to really work on all of them. I guess all that testing and tracking comes now so we can focus on the best for our blogs. But do I even need to say how much I hate testing and tracking.
This, of course, if you do care about your organic traffic and your overall inbound marketing strategy and you don’t want to make a mess out of them. The truth is that Google has so many rules and algorithms for scoring a website and that the SERP is so volatile that it’s nearly impossible to predict which site will have the best organic traffic and from what exact reasons.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
Hey Bryan, thanks for the awesome comment. When it comes to videos and photos I kinda have the same feeling like you do, but when ever I do and see some great traffic coming from it, I kinda kick my self in the ...you know... I think article marketing will go on and on, I never had problems with it cause I always approached those articles as I do my own blog posts. So I think, as you say after the adjustment, there will be more of article traffic generation. Thank you so much for the nice words!
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.
The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.
In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.
Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.
I don't generally think of my own list as a traffic source, because those are people that subscribed and keep coming back, mostly because of good content. This is more tutorial about where to get fresh traffic from in case a person is not using some of these sources already. Where have you guest posted, I haven't seen any, would like to read some of those :)
You could spend a week researching and writing a 3,000 word in-depth guide only to find that in a month its traffic is being eclipsed by a 300 word blog that took you one tenth of the time to write. That little gem could start ranking for some pretty valuable keywords – even if you never planned for it to. Give it a makeover and you’ll see your rankings on SERPs (search engine results pages) and organic traffic values soar. We’ve seen this strategy work with both our clients and our own website. Big bonus: it’s actually an easy strategy to pull off. Here’s how:
Great awesome article till now its the best one I ever read for traffic generation on web and on this contest as well can be converted into an ebook too with few addons like there is a site for video starting with m cant recall the name feeling damn sleepy reading all this articles since hours,and sites like redgage and arranging giveaways depending on your site niche
BuzzFeed: Everyone knows the primary perpetrator of Clickbait and content appropriation on the web, but seemingly few people realize that anyone can write for them. You can sign up for a free account here, and simply start creating content on their site. There’s a lot of content that sees very little exposure on the site, but if something does catch on – perhaps because of your audience and your brand reputation – BuzzFeed will reach out to you and help by promoting it on the main sections of their site.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Hi Brankica, I'm a total Kindle addict too! As much as I love to hoard books, the Kindle makes it even easier to consume books in volume! One other suggestion: There's a nifty new service called http://paywithatweet.com that allows you to give away an electronic download in exchange for a Tweet or post on Facebook. I LOVE this and have been testing it out with my latest book. Very effective!
Everything on Wikipedia and other Wikis has a resource part. So if the image's resource is your blog (and I am talking about useful and good images, not just anything) you will get traffic. I explained in the post how it generally works for a travel site for example. It works better for some niches than others but creative people can make everything work for them.
The top five leaders in paid traffic (Google Adwords) are the same companies that lead in search, with Amazon again on top. Leading retailers don’t want to put all their eggs in one basket, and they are willing to invest heavily in pay-per-click campaigns. Clearly, PPC has worked for them because we see four out of the top five spenders are the leaders in annual sales numbers.
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
I have that problem :) I read all day long sometimes, just to realize at 1 AM that I am supposed to post at 7 AM ( I try to keep the posting schedule) and I have nothing written! Do your blog posts first, if you can write a few in advance that is great, cause that way you can schedule them and feel more relaxed, not being under pressure. Then check out one of these recommended sites. With for example Yahoo answers, you can spend 10-15 minutes every day and answer 3 questions in that time. Out of those 3 one can have a link. Not too much effort but can bring nice results!
Another key consideration is that social platforms have become search engines within themselves. Just look at Twitter, for example - you can use it to see what the biggest trending news of the day are and you can easily search for great content. You can search based on your location, in different languages and if you click on advanced search, there are even more options:
Brands hold a wealth of customer information that may often not seem applicable to SEO — and many times, it’s not. However, if you’re working with an SEO agency, sometimes sharing this knowledge can provide the missing piece to the puzzle. Knowing something as simple as “Consumer preferences are shifting around the color black” could help explain why your traffic is down if your products are often paired with black shoes. Sometimes it’s as easy as connecting the dots.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
I'm not in the contest, but if I was - I'd be SKEEEEERED. This was awesome, really - there were MAYBE 3 things I knew... The rest was new. I'm lame that way. The great thing about this is that as a blogger - you've covered ideas I've never thought of...I get my traffic mostly from SEO (not on my blog, but in my websites which are product based review sites) - but there's enough meat in this post I can use for my niche sites to keep me in the black, so to speak (ink I mean, not socks). Awesome post, Brankica - I'm speechless. (If you ignore the foregoing paragraph.)
I just joined digg a few minutes ago. I gotta tell you that I have been researching on this topic for several months now. By far the best article I have come across on traffic generation. It's one of the most comprehensive ones I've read. And includes a variety of sources which never struck me before. I'm a musician and I plan on starting a blog and uploading videos soon. This is really going to help me a lot and I'm gonna follow. :) I really like the idea of using sites like wiki, about.com, scribd etc...
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.