Get really good at campaign tagging: Even amongst data-driven marketers I encounter the belief that UTM begins and ends with switching on automatic tagging in your email marketing software. Others go to the other extreme, doing silly things like tagging internal links. Control what you can, and your ability to carry out meaningful attribution will markedly improve.
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s

If you don’t want your Google traffic dropped dramatically due to indexing and content pruning, we are going to list below the steps you need to take in order to successfully prune your own content. We’ve developed this subject in a previous blog post.  Yet, before doing so, we want to stress on the fact that it’s not easy to take the decision of removing indexed pages from the Google Index and, if handled improperly, it may go very wrong. Yet, at the end of the day,  you should keep the Google Index fresh with info that is worthwhile to be ranked and which helps your users. 

IMDB: This site is #1 when it comes to movies and TV shows. Getting a link from IMDB can be worth a ton of value, but they don’t link out to just anyone. However, that’s not reliable or even plausible for most people. Instead, you need to turn to the one location you’re free to post; the IMDB forums. These forums have a huge audience and narrow topics, and like Reddit or web forums in general, they can be great places to show your expertise, link to your content, and promote deals.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
Relying too much on one source of traffic is a risky strategy. A particular channel or strategy can be fantastic for generating traffic today, but it doesn’t mean it will stay the same tomorrow. Some sites lost out when Penguin started penalizing on certain SEO linking practices. Others lost out when Facebook decided to massively restrict organic reach. If your site relies exclusively on only one source of traffic, then algorithm changes can create some serious trouble for you. So be aware of the importance of diversifying and know the options available from different traffic sources.
Hey Kim, thanks for thinking about the trees, lol. OK, let me think. First, yes it depends on the niche a lot. But I do need to say that it can also depend a lot on the creativity of a blogger. If you know Kiesha from We Blog Better, she is a really creative blogger. She once wrote a post called "What can bag ladies teach us about blogging". And of course, attached a photo of a bag lady. If it was a Flickr photo, you would go back and tell the author you used a photo on your post and tell him the post name. Everyone would be curious to see what the heck is all that about. I wrote about this Flickr tactics on Traffic Generation Cafe. Anyway, why am I mentioning Flickr? Because it would seem that it is the best place to get traffic if you have a photography blog, right? But in Kiesha's example, all you need is some creativity and it can work for every niche. I for example, am hardly using Quora. Everyone else is (well most of everyone, lol). But I am old school and use Yahoo Answers, that almost no one is using. So my results are great with YA. Answer sites require some time, but not more than commenting does and certainly less than guest posting does. And it is fresh traffic, not just bloggers that you connected with. But out of these all, I would focus on the first group, video/audio traffic sources, just because they are kinda up and coming compared to some others. If I can answer additional questions, feel free to add some, not sure if I answered what you needed me to :) Thanks so much for sharing this with your readers, I really appreciate it.
Absolutely nothing (other than the scale of the challenge). Google doesn’t care whether you’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world’s biggest brands and search engines want to see the same things from you as any other kind of business.
Hey Brankica! Awesome contest entry! Love it. I, like you, get a decent amount of traffic from Ezine Articles, too! I am not in a rush to do anything drastic just because of the algorithm change. Hubpages is also a lot of fun and I am pretty close to finally making my $100 payout from Adwords. My hubs have been viewed over 10,000 times and I've had a lot of fun there.
We want you to be able to make the most out of AccuRanker which is why we have a dedicated team to help you with any questions you have. We offer complimentary one-on-one walkthroughs where our Customer Success Manager will take you though our software step-by-step. We also have a chat function where you can ask us questions, give us your feedback and suggestions.
So I figured it's high time to break down what all those sources actually mean . Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."

Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process. 


Great article! SEM Rush's new ranking study of 600,000 search queries showed a positive correlation between direct traffic and top rankings. They indicated that Google prioritizes domains with authority and consequently more direct traffic when ranking websites in its search results. See their study here: https://www.semrush.com/ranking-factors/. So, direct traffic can be viewed as a positive ranking correlation.
For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.
Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the search volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily.
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
Hey Brankica, Wow, what an amazing post, packed with incredible sources of traffic. No more excuses if there are so many places to tap into to generate traffic. This is definitely the most popular post in the contest. Well done, girl! :) Thanks for sharing your insights. I have picked up a few sources that I haven't used before. All the best, Mavis
In 2014, Cisco stated that video made 64% of all internet traffic. In 2015, Searchmetrics was releasing a white paper quoting that 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results and that 8 out 10 of those videos belonged to YouTube. And in 2016, Cisco was also sharing that online videos will account for more than 80% of all consumer internet traffic by 2020.
Hey Delena, stress management and parenting seem like a really related areas to me :) Slideshare is really great, I only uploaded two slideshows by now, but I am satisfied with the numbers. What you can do is create a slideshow, upload it to Slideshare and then create a video out of that same slideshow and upload it to YouTube. It will take you only a few extra minutes, but you will get exposure on YT as well. I hope the Craigslist ads will help, if now with traffic than with some extra gigs! Thanks so much for the comment!
Hey Ryan, glad I could help :) I am going to find them later and steal all of them, lol. You had an idea straight away, but some bloggers get stuck and say "I don't have anything to give away". Yes, you do, everyone has something. You can always turn your best posts in different kinds of media, like PDFs, videos, audios, slideshows and just share them everywhere. Thanks so much for the comment!
Search engines (especially Google) are unpredictable. No matter how adept you are at using the AdWords keyword planner or how targeted your SEO strategy is, you can never be completely sure which of your blog posts or even your landing pages will perform the best — and which keywords they’ll rank for when they do. You’ve got to hit publish, then wait to see how the results shake out over time (and it can take months for a post to gain, or not gain, the traction you’re looking for).
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
Now, there's one more little group that might fall into direct traffic -- it's something you might have heard about as "Dark Social" if you've been staying up to date on, well, dark social as a referral source. Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). Often, this unidentifiable traffic -- anything without a referring URL -- is also bucketed into direct traffic. Now, as BuzzFeed so eloquently puts it, "all 'dark social' traffic is direct traffic, but not all direct traffic is dark social."
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market. 

Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.


To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.

Unlike text and display ads, PLAs enable e-commerce companies to target specific products and product groups at the decision stage of the buyer’s journey. They also help to increase brand awareness as they position their brand in front of a highly targeted audience that is looking for a product the company offers. Typically, a PLA contains a product picture and a price, along with a store brand. So it comes as no surprise that Walmart, as one of the world’s largest online retailers, appeared to be the undisputed leader in using PLAs, with almost 604,000 keywords used in April. The company is followed by Home Depot, which sells various home improvement items and targets 139,000 keywords.
Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
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