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The top five leaders in paid traffic (Google Adwords) are the same companies that lead in search, with Amazon again on top. Leading retailers don’t want to put all their eggs in one basket, and they are willing to invest heavily in pay-per-click campaigns. Clearly, PPC has worked for them because we see four out of the top five spenders are the leaders in annual sales numbers.
If we are managing any SEO project for a long time, then it is our responsibility that we should analyze our track record and modify required changes in every 6-7 months according to organic traffics, keyword search volume, ranking position, landing page metrics, INSTEAD of comparison these points after loosing our ranking position and organic traffic.
The good news is, however, indications are that dark social should decrease more and more over time, as social media as a sharing mechanism -- as opposed to email -- only continues to grow. In fact, in the same article we mentioned earlier, BuzzFeed cited a preference with millennials to share over Facebook and Twitter, alongside a longer term downward trend of sharing over email.
The second major source of traffic for e-commerce sites is organic search, which is responsible for 32 percent of overall monthly traffic. Interestingly, while the ratio of search vs paid traffic for e-commerce websites is 20:1, the average ratio for all industries is 8:1 (87.17% search clicks and 13.23% paid clicks as of January 2018), which leaves room for growth of paid traffic for online retailers.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
The truth is that a major problem for search engines is to determine the original source of content that is available on multiple URLs. Therefore, if you are having the same content on http as well as https you will “confuse” the search engine which will punish you and you will suffer a traffic loss. This is why it’s highly important to use rel=canonical tags. What exactly is this?
Organic Search is visitors who reach you by Googling or using another search engine which Google recognizes as a real search engine — mostly Bing and its second string, Yahoo. People using other search engines like DuckDuckGo or sites which are now commonly used as search engines but which have other purposes, like Pinterest, will show up in Referral traffic and in the case of Pinterest, in Social. If you have a good, well-optimized website, Organic Search will usually be your most frequent source. At our lab site, we do nothing to encourage other sources, so Organic Search is absolutely the top.
You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”
Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
If your site gets most of its traffic from Paid Search, you should ask yourself the same kinds of questions. Is this because you have decided to use aggressive advertising to give your business a nice big push? Is the paid search bringing in plenty of sales for your healthy website? If so, that’s great; this strategy can be seen with some large successful companies. If it’s because you are unsuccessful with organic search so you’re doing paid search instead, you’d probably get a good return on investment if you optimize your website. Typically, the Paid Search results stay about the same, but the Organic Search increases and so do sales.
IMDB: This site is #1 when it comes to movies and TV shows. Getting a link from IMDB can be worth a ton of value, but they don’t link out to just anyone. However, that’s not reliable or even plausible for most people. Instead, you need to turn to the one location you’re free to post; the IMDB forums. These forums have a huge audience and narrow topics, and like Reddit or web forums in general, they can be great places to show your expertise, link to your content, and promote deals.
Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.
Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!
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I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
Hi , the post is really nice , and it made me think if our current strategy is ok or not , 2 things are important " High quality content strategy " and " Good quality Links " now joining those correctly can pose some real challenges , say if we have n no of content writers who are writing for couple of websites, to be generic let’s consider , 1 writer @ 1 website . We have to write make a content strategy for in-house blog of the website to drive authentic traffic on it and a separate content strategy for grabbing links from some authentic High PR website i.e. CS should be 2 ways , In-house / Outhouse .
Great awesome article till now its the best one I ever read for traffic generation on web and on this contest as well can be converted into an ebook too with few addons like there is a site for video starting with m cant recall the name feeling damn sleepy reading all this articles since hours,and sites like redgage and arranging giveaways depending on your site niche
Social traffic is traffic and visitors from social media sites like FaceBook, Twitter, Pintrest, Reddit, Youtube and more. Low prices, best quality – Buy social traffic packages – highly responsive Social Traffic can be delivered from Facebook, Twitter, Pinterest and Reddit. All traffic is fully unique, fully trackable in Google Analytics and has shown low bounce rates and great time on site stats!
I had great results with Stumble Upon cause I have been a user for years and Stumble a lot of things that have nothing to do with blogging or my blog. And Networked blogs is working great for me too :) I am glad you found some new sources here. I would love, if you had the time, to look into one or two that seam interesting to you, and maybe try them out... and then come back and tell me if they worked OK for you?
With the exception of crude oil and Picassos, very few industries are “recession-proof” and experience an inelastic product demand. Look at how your competitors are faring, and see if they’re experiencing the same problems. While you should take Google Trends data with a grain of salt, looking at the bigger picture may help provide some clarity. I’d suggest taking this a step further by conducting trends research and reading industry reports.
Brankica, what a valuable post you've contributed here! These are all great methods for driving traffic to your website. Here's two more suggestions: 1. Write Amazon reviews on products/books related to your website and sign those comments with your name, the name of your blog, and its URL. You can even do video reviews now and mention your blog as part of your qualifications to review a particular book or product. 2. QR codes on flyers. People can scan these with their phone and be sent directly to your blog. I'm seeing these all over the city lately linking to things like bus schedules, Foursquare pages, and what not. Once again, thanks for this post!
So much traffic sources here, that I have not even come across. While there are the "most popular" ones, half of the sites you mentioned here are relatively new to me, so they all will be worth checking out. You are right about "forums" though, and although I am basically stuck with two (warrior and another that is unrelated), it does provide you some traffic provided as always, that you provide good feedback, help people, engage effectively with the community and of course, having a good and well structured signature :) Finally published :) Hopefully on your way to 300+ RTs, LOL
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Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.