The moral of this story is that everything is contextual. And this applies to everyday happenings and to your online marketing, traffic sources, and conversion rates as well. It happens that what looks like an opportunity to be actually a setback and vice-versa. We all make changes within our sites with the purpose of having tons of traffic. We are in a continuous race for inbound links, domain authority, technical SEO, diagnosing traffic drops, search volume, keyword research and we forget to take a few steps back and see how all of these influence our overall site’s performance. We’ve documented the ranking drop issue in an earlier post as well and you can take a look at it as well to better understand this phenomenon.
If you don’t want your Google traffic dropped dramatically due to indexing and content pruning, we are going to list below the steps you need to take in order to successfully prune your own content. We’ve developed this subject in a previous blog post.  Yet, before doing so, we want to stress on the fact that it’s not easy to take the decision of removing indexed pages from the Google Index and, if handled improperly, it may go very wrong. Yet, at the end of the day,  you should keep the Google Index fresh with info that is worthwhile to be ranked and which helps your users. 
The amount of dark social that comprises one's direct traffic is going to vary. For example, you might be diligent about incorporating tracking tokens into your email marketing campaigns, and asking your co-marketing partners to do the same when they promote your site content. Great. You won't have a huge chunk of traffic dumped into direct traffic that should really go into email campaigns. On the other hand, perhaps you're embroiled in a viral video firestorm, and a video on your site gets forwarded around to thousands of inboxes ... you don't exactly have control over that kind of exposure, and as a result you'll be seeing a lot of traffic without referral data in the URL that, consequently, gets bucketed under direct traffic. See what I mean? It depends.

For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.
This traffic source comes from search engines like Google, Bing, and Yahoo. Remember, paid search ads or PPC (pay-per-click) advertising are not included within this source category. If you choose to run a paid advertising campaign for your business, it will not affect your website’s ranking within an organic search. Organic search is obtained through natural placement on search engine results, without paying for it, through search engine optimization best practices.

RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.
Hi Brankica, I'm a total Kindle addict too! As much as I love to hoard books, the Kindle makes it even easier to consume books in volume! One other suggestion: There's a nifty new service called http://paywithatweet.com that allows you to give away an electronic download in exchange for a Tweet or post on Facebook. I LOVE this and have been testing it out with my latest book. Very effective!
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.

Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
For the short-term, PPC is generally your best bet. The minute your ad runs, it delivers results. But when the budget stops, so do the benefits. Because SEO relies on your website’s content, linking structure, and meta data, developing a thorough strategy that delivers real results takes more time than setting up a PPC campaign. However, SEO’s results may be more valuable to you and your organization in the long run.
Hello Brankica, I am from India and new to online industry, I have asked a question to many blogger's "how to get traffic to a website " many didn't gave complete full fill answer to me, I used to ask them again-again but same answer repeats from them, I felt bad and searched for traffic source in Google I found your link Thanks a lot for your valuable information I feel very happy and gets confidence that I can get some good traffic to my website, I follow your blog Thank you :)

There’s also other search engines. Ask, Dogpile, IxQuick, and so forth; these are all minor. However, one search engine seems to be gaining market share and exposure, and that’s DuckDuckGo. It has been trending in the wake of Google privacy concerns and some clever marketing from the DDG staff. It’s something you should, at least, pay some attention to.
With the exception of crude oil and Picassos, very few industries are “recession-proof” and experience an inelastic product demand. Look at how your competitors are faring, and see if they’re experiencing the same problems. While you should take Google Trends data with a grain of salt, looking at the bigger picture may help provide some clarity. I’d suggest taking this a step further by conducting trends research and reading industry reports.
Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!
One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.
If you want to drop from your hard worked #14 position to #79, you can start looking for companies that advertise themselves like the one in the image below. We don’t even know what to believe when it comes to companies that promise guaranteed instant traffic: that they are folly (in which case you don’t need them) or charlatans (in which case you don’t want them). If you want to find out more about SEO agencies and how they can ruin your website’s traffic, we wrote a previous blog post on this. 
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.

It works in a similar way as a canonical tag does to show when a duplicate version of a page exists. But in this case, it helps Google index local content easier within local search engines. It also helps to pass trust across sites and improve the way Google crawls these pages. To know more about how errors you should not make when it comes to hreflang tags, you can check our previous article.
Wow Brankica! I just don't know how I missed this awesome post :) I have just been going through it for quite sometime and finally bookmarked it for future reference whenever I need it- it is that good! Awesome indeed :) I loved the way you shared all the way you could get traffic and even though I am doing most of these things, there is so-so much more that I need to work on and change the way I look at some others. Thanks so much for sharing, and wishing you the best for the contest :)
However, this may not be the case for your company or your clients. You may start by looking at keyword rankings, and realize that you’re no longer ranking on the first page for ten of your core keywords. If that’s the case, you quickly discovered your issue, and your game plan should be investing in your core pages to help get them ranking again for these core keywords.
There are always high profile blogs in your industry, no matter what that industry is. It might be sites like Business Insider, Forbes, and Inc. It might be sites like Medium and Gawker. It might be sites like Search Engine Journal and QuickSprout. The fact is, every industry has its dominant forces, and as long as you’re not the dominant blog, you can use the dominant blogs as traffic sources for your own.
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.[2] Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent [3]
This is my first time on your blog and I found it when I was reading up on who won the contest at Famous Bloggers. I can definitely see why now! I spent a good amount of time reading and going through all the advice that you've stated in this post since I am fairly new to blogging. I believe one of the biggest hurdles that I will come across when trying to further my blogging experience is driving traffic to my blog. I will make sure to apply many of the techniques you've listed in this post to my blog and hopefully I'll see some traffic! I will definitely continue to read your informative posts. Thanks! :)

Now we have a list of landing pages for only visitors that originated from organic searches. Using this list, you can begin to explore your site content and better understand how the search engine is ranking your pages and where some of your traffic is originating. In addition to that, you can also see valuable information about how long these visitors average on the website and how many other pages they view after their initial landing.
Another key consideration is that social platforms have become search engines within themselves. Just look at Twitter, for example - you can use it to see what the biggest trending news of the day are and you can easily search for great content. You can search based on your location, in different languages and if you click on advanced search, there are even more options:
It works in a similar way as a canonical tag does to show when a duplicate version of a page exists. But in this case, it helps Google index local content easier within local search engines. It also helps to pass trust across sites and improve the way Google crawls these pages. To know more about how errors you should not make when it comes to hreflang tags, you can check our previous article.
There are two ways to hook up interviews. The first is the manual option. Identify sites and specific people you want to interview, or who you would like to interview you, and approach them about it. Send them a message asking if they would be willing to interview you, or saying that you’re available if they would like to interview you about something specific related to your industry. In the second case, generally try to have a specific subject they’ve talked about recently, a press release of your own that might intrigue them, or a case study with data they might want to use. Something to sweeten the pot, basically.
In other words, businesses have much less visibility into which keywords searchers are using to find them, making it much harder to understand which words and terms are or working -- or not working -- in their search engine optimization. Google said this would only affect about 11% of searches, but the truth of the matter is the number is much greater than that, and is only continuing to increase as Google's user base grows. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.
Hi, thanks for your comment. When you refer to incognito browsing, I think it's important to clarify that referrer data *is* passed between sites. Click on a link whilst in incognito, and the referrer header is passed as usual. The exception is if you're browsing normally, and then opt to open a specific link in incognito mode - this won't pass referrer data.
Interviews can be a source of some decent traffic, both in giving and hosting them. On the giving side, you’re building your reputation and you’re gaining links, as the places who interview you publish a link to you as their source. On the hosting side, you publish links to influencers you interview, who have a decent chance of linking to you as a “check out this interview I did” comment somewhere. They have an interest in promoting it, after all.
I used to work with Ranker-Tracker and was more than pleased when I changed to AccuRanker, which is not only the fastest SERP tool available but also very accurate. The keyword data in Accuranker is refreshed every single day. I can also get instant on-demand ranking updates - rankings refresh in a matter of seconds whenever we need it. Reporting is very easy and saves us time as we can set automated emails to be sent directly to our and clients emails.

People who use the ambiguous phrase “social media marketing” are typically referring to advertising: you broadcast your message and hope people will listen. Even if you overcome consumer indifference with a well-targeted campaign, any subsequent interactions are affected by their very public nature. The privacy of dark social, by contrast, represents a potential goldmine of intimate, targeted, and relevant interactions with high conversion potential. Nebulous and difficult-to-track though it may be, dark social has the potential to let marketers tap into elusive power of word of mouth.
I am actually using a free service called Cloud:flood created by Glen of the ViperChill. I had great success with it, making a file available for download (I shared a list of 140 blogs worth following). It has two options, a person can RT the download that will take new people to a post where the download is (or what ever landing page you want them to come to) or they can share it on Facebook instead of tweeting it.
Brankica, Very comprehensive list there. Can't think of anything else :D RT! I think the traffic sources that I hardly use is answering questions. I find that traffic conversion there is poor for me, so I don't focus too much on it. I think of all those in the list, focus on those that gives you the best kind of traffic. Forums can be a particularly useful one especially when people are there asking for help. Answering their questions and giving them a link that benefits their query is one good way of getting the right kind of traffic.
If you publish whitepapers or offer downloadable PDF guides, for example, you should be tagging the embedded hyperlinks with UTM campaign parameters. You’d never even contemplate launching an email marketing campaign without campaign tracking (I hope), so why would you distribute any other kind of freebie without similarly tracking its success? In some ways this is even more important, since these kinds of downloadables often have a longevity not seen in a single email campaign. Here’s an example of a properly tagged URL which we would embed as a link:

Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)
I have that problem :) I read all day long sometimes, just to realize at 1 AM that I am supposed to post at 7 AM ( I try to keep the posting schedule) and I have nothing written! Do your blog posts first, if you can write a few in advance that is great, cause that way you can schedule them and feel more relaxed, not being under pressure. Then check out one of these recommended sites. With for example Yahoo answers, you can spend 10-15 minutes every day and answer 3 questions in that time. Out of those 3 one can have a link. Not too much effort but can bring nice results!
So I figured it's high time to break down what all those sources actually mean . Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."
This section is particularly helpful when looking at organic results from search engines, since it will let you know which search queries resulted in engaged traffic. Below is another example from a site that focuses on electronic components. Overall, the Google organic source was well behind the site average, but some specific search queries were actually performing better than average.
RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
The Forums – yes, I know some bloggers are telling you that you can not get anything from the Forums, but I can prove them wrong. One example: I met one of my dear blogging friends on a Forum way before I started blogging. She has been helping me since. Instead of struggling with some newbie mistakes, I skipped most of them and went straight for success. Most forums allow links in signatures – use it!
Before developing this subject further, indulge me to remind you that according to Google a robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. And although there is plenty of documentation on this subject, there are still many ways you can suffer an organic search traffic drop. Below we are going to list two common yet critical mistakes when it comes to robots.txt. 
"We have used quite a few tools for tracking SERPs and keywords as part of our content marketing effort. And there was always something missing. It wasn’t until we found AccuRanker that we were completely satisfied. It has increased our productivity. The powerful filters, tagging, instant checks, integration with GSC, multiple URL detection per keyword, accurate search volume, and notes, are all features we now can’t live without. AccuRanker really has taken our SEO efforts to another level. We were able to grow our organic traffic by 571% in just 13 months."
Hey Brankica! Awesome contest entry! Love it. I, like you, get a decent amount of traffic from Ezine Articles, too! I am not in a rush to do anything drastic just because of the algorithm change. Hubpages is also a lot of fun and I am pretty close to finally making my $100 payout from Adwords. My hubs have been viewed over 10,000 times and I've had a lot of fun there.
And although livescience.com has way more links than its competitor, it seems that emedicinehealth.com is performing better for a lot of important keywords. Why, you might wonder. Well, the answer is simple: content. And although they are both offering good content, livescience.com is a site offering general information about a lot of things while emedicinehealth.com offers articles highly related to the topics, leaving the impression that this site really offers reliable content. We are not saying that the 5 mil links livescience.com has do not matter, yet it seems that in some cases content weighs more.
In 2014, Cisco stated that video made 64% of all internet traffic. In 2015, Searchmetrics was releasing a white paper quoting that 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results and that 8 out 10 of those videos belonged to YouTube. And in 2016, Cisco was also sharing that online videos will account for more than 80% of all consumer internet traffic by 2020.
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
Putting it simple, duplicate content is content that appears on the world wide web in more than one place. Is this such a big problem for the readers? Maybe not. But it is a very big problem for you if you are having duplicate content (internally or externally) as the search engines don’t know which version of the content is the original one and which one they should be ranking.
You should definitely listen to than man. He knows what is working and that is why all the SBI sites are so successful (at least for those that actually apply his tips, lol). Not going to tell you what to do, but try other free sources before spending on Adwords. I actually think ADW is great for landing pages, where you are selling something that will make you a nice amount of money, but it is hard to get them to work if you are not an expert. Actually what I am trying to say is that if you are trying to just get more traffic, blog commenting would be much better. OK, all the free resources need time, but they can often convert better than others. PreSell and SEO the SBI way are a guarantee of a successful site (talking from experience here). Thanks for the comment and waiting for more feedback :)
Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.

I feel that an article is only good if it adds value to the reader, and this one qualifies as a great article because it has shown me quite a few new ways in which to generate traffic to my blogs. I would like to tell you that I had read your suggestions about using flickr images on blog for traffic generation some other place as well and I have religiously followed that on my blog and today at least 15% of the traffic to my site comes from there! I am therefore going to follow the other suggestions as well (the ones that I am not following now) and hope to take my blog from Alexa 500K to sub 100K in the next couple of month!


hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?

Users land on this page without tracking code. They click on a link to a deeper page which does have tracking code. From GA’s perspective, the first hit of the session is the second page visited, meaning that the referrer appears as your own website (i.e. a self-referral). If your domain is on the referral exclusion list (as per default configuration), the session is bucketed as direct. This will happen even if the first URL is tagged with UTM campaign parameters.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
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