Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget it” mentality can land you in hot water. You should be monitoring the appearance of your rich snippets on a regular basis to ensure they are pulling in the correct information. As you change the content on your website, this can alter the markup without warning.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
Visitors can also fall into the direct category by clicking a link to your site from an email or PDF document, accessing your site from a shortened URL (which is an abbreviated version of your website address), clicking on a link from a secured site to your non-secure site, or clicking on a link to your site from a social media application like Facebook or Twitter. And, there is a chance that accessing your site from an organic search can end up being reported as direct traffic.
There are always high profile blogs in your industry, no matter what that industry is. It might be sites like Business Insider, Forbes, and Inc. It might be sites like Medium and Gawker. It might be sites like Search Engine Journal and QuickSprout. The fact is, every industry has its dominant forces, and as long as you’re not the dominant blog, you can use the dominant blogs as traffic sources for your own.
I have 103 with the trackbacks in the bottom, lol. For now... and I hope to get many more. I think the sources can be useful and hope someone will find good use of them :) I love how people are in the mood to comment. My favorite thing about blogging are all the connections and I try to be really helpful. So I guess that is the reason I get a lot of comments. Not to mention that I even put a post up on my blog asking everyone to help me be one of the winners :) This is my first contest. I am glad you liked it and sorry for popping up everywhere, lol.
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.
In other words, businesses have much less visibility into which keywords searchers are using to find them, making it much harder to understand which words and terms are or working -- or not working -- in their search engine optimization. Google said this would only affect about 11% of searches, but the truth of the matter is the number is much greater than that, and is only continuing to increase as Google's user base grows. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.
Consumers only have so much attention and so much money — and for each, they set a “budget” for how much they want to spend with the brands that are important to them. Consumers invest their attention and money into big promotions. Typically, big promos have big results for the retailer, but the flip side is that the promo has emptied the consumers’ budget for attention and money. If the promo is big enough, it even entices some consumers to overspend a little bit (or a lot). When consumers have expended or exceeded their budget, they tend to engage with your brand less. They become immune to marketing messages and spend fewer dollars.
Another tip you can use is just reach out to the prior agency and say something like the following: “We realise you were using link networks for our website which has resulted in a Google penalty and loss in business. Can you please remove my website from any link network you have built?”. If the prior agency is decent, they will remove the links from the network.
In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.
For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. Another instance of variance is whether subdomains are included -- HubSpot software, for example, includes subdomains (like academy.hubspot.com) as a traffic source under Referrals. And sometimes it's not that tricky -- you'll always see third-party domains, like mashable.com, for instance -- right under here. This is particularly helpful if you're trying to ascertain which web properties are great for co-marketing, SEO partnerships, and guest blogging opportunities.
Brankica, I read through this and subscribed to the comments. Boy, it gets a little frustrating when you get so many emails that aren't to you:) When I first read I understood very lttle (very very lttle). Reading again has really been helpful. I understand these ideas so much better now. It follows that Hindu teaching, "When the student is ready the teacher will appear". You bring such value with your presentation style and willingness to go the extra miles (in this case). I will post exactly what my numbers are about two weeks from now after implementing at least 5 of these. I am hovering around 80 visitors daily in the last 10 days. I know it'll be a good report! Thanks, you rock girl. Live it LOUD!
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Let’s say you wish to block all URLs that have the PDF. extension. If you write in your robots.txt a line that looks like this: User-agent: Googlebot Disallow: /*.pdf$. The sign “$” from the end basically tells bots that only URLs ending in PDF shouldn’t be crawled while any other URL containing “PDF” should be. I know it might sound complicated, yet the moral of this story is that a simple misused symbol can break your marketing strategy along with your organic traffic. Below you can find a list with the correct robotx.txt wildcard matches and, as long as you keep count of it, you should be on the safe side of website’s traffic.
If, on the other hand, you’ve already migrated to HTTPS and are concerned about your users appearing to partner websites as direct traffic, you can implement the meta referrer tag. Cyrus Shepard has written about this on Moz before, so I won’t delve into it now. Suffice to say, it’s a way of telling browsers to pass some referrer data to non-secure sites, and can be implemented as a element or HTTP header.
The big other search engine people recommend is, of course, Bing. Bing and Yahoo have something of an alliance, with Yahoo taking their data primarily from the Bing index, so appealing to either one is the same as appealing to both. SEO for Bing is a little different than it is for Google, though. Exact match keywords tend to have greater weight, for one thing. Bing also has a bit more of an emphasis on links from edu and gov sites.
PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.
For many startups, this means doing enterprise SEO on a small business budget, which comes with a few compromises. The problem is, Google doesn’t accept compromises when it comes to search optimisation and you need to get the fundamentals spot on. The good news is, the sooner you get these right, the faster you’ll be able to build a self-sustaining SEO strategy that doesn’t come back to bite you in the budget later.
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent 
Brankica, So far 223 Comments. No wonder ! This post is SO full of rich content. Thank you for such distilled and valuable content. Just yesterday I said I didn't know what SlideShare is. Now I know. Here's an off-beat traffic source #551 not mentioned yet: Free off-line advertising. Have your blog URL and logo printed on magnetic signs (DL envelope size) and stick it on both sides of your car/family cars. Depending on how clogged your roads are, there'll be a few hundred more people see your blog address every week. We've done it for our solar website and get many comments.
If you’re building your website from scratch, create your own templates for new pages and important elements so you don’t have to keep typing out the same code. Also make sure you’re familiar with dynamic web pages so you can edit elements like your website’s header in one place instead of having to make the same changes manually across every page.
Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.
Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
As I said at the beginning of the article, more naturally earned backlinks, will help you get more organic traffic and improve SEO. You can suggest your readers to link back to your website by having a small widget at the bottom of your posts. Just as you have the social media sharing links, an embedded linking widget will increase the chances to get more backlinks.
Hey James, I LOLed at your comment. In a good way of course. What do you mean you knew about 3 things!? You better get to work then. Just kiddin'. Glad you liked the list and hope you will put it to use. And if you do, I really hope to hear some feedback on how it worked for you. These tips are awesome for websites like those, I have some of those. You should definitely give this list a go, I first tested all these on my main niche site and then on my blog. I can tell you that these sources can make miracles if they are used right.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.