11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
Here is a common narrative that many e-tailers can relate to: You identified your “sweet spot” in the marketplace and know that charging above this threshold leads to price sensitivity. Your core products drive volume — which allows you to achieve amazing growth. Then, one day, your focus shifted. Maybe you stopped churning out iterations of your best sellers, or maybe you tried to focus on your higher-revenue products — all the while alienating the people who liked your previous offerings.
This traffic source comes from search engines like Google, Bing, and Yahoo. Remember, paid search ads or PPC (pay-per-click) advertising are not included within this source category. If you choose to run a paid advertising campaign for your business, it will not affect your website’s ranking within an organic search. Organic search is obtained through natural placement on search engine results, without paying for it, through search engine optimization best practices.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
Brankica, So far 223 Comments. No wonder ! This post is SO full of rich content. Thank you for such distilled and valuable content. Just yesterday I said I didn't know what SlideShare is. Now I know. Here's an off-beat traffic source #551 not mentioned yet: Free off-line advertising. Have your blog URL and logo printed on magnetic signs (DL envelope size) and stick it on both sides of your car/family cars. Depending on how clogged your roads are, there'll be a few hundred more people see your blog address every week. We've done it for our solar website and get many comments.
Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return.
The moral of this story is that everything is contextual. And this applies to everyday happenings and to your online marketing, traffic sources, and conversion rates as well. It happens that what looks like an opportunity to be actually a setback and vice-versa. We all make changes within our sites with the purpose of having tons of traffic. We are in a continuous race for inbound links, domain authority, technical SEO, diagnosing traffic drops, search volume, keyword research and we forget to take a few steps back and see how all of these influence our overall site’s performance. We’ve documented the ranking drop issue in an earlier post as well and you can take a look at it as well to better understand this phenomenon.
You can apply this to marketing in a few ways. If, for example, you purchase paid search advertising, you’ll want to make sure those “CPC” sources have generally low bounce rates. If a pay-per-click or cost-per-click campaign has a high bounce rate (1) check your landing page to make sure that it provides the content promised in your ad, (2) check your ad copy to ensure it is clear, and (3) check your keywords.
Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
Woah Brankica. I came over to support you because you are a good friend and you deserve it, but now that I am here, I am supporting you because this post is friggin insane!!! Fark, so glad I am NOT in this contest now, how could I compete with this?!?! Honestly Brankica, this post deserves to win because its genuinely one of the most thorough and easy to digest posts on traffic generation that I have EVER read. Respect
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
Hey Gibson, What an awesome idea - PRINT! I really wish some of these list posts had that option sometimes. I'm still one of those old fashioned people that likes to print things out and manually cross off and stuff. Plus I really miss hole punching stuff to put in a binder - these days it's all about bookmarking and Instapaper lol. I might steal your idea and print it out myself hehe :). Hope you don't mind me dropping in here but just had to say that. Hey Hesham - that would be an awesome idea - to have a print button somehow on posts - or maybe list posts. What do you think? Yes? No? Maybe? haha Cheers guys
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
For many startups, this means doing enterprise SEO on a small business budget, which comes with a few compromises. The problem is, Google doesn’t accept compromises when it comes to search optimisation and you need to get the fundamentals spot on. The good news is, the sooner you get these right, the faster you’ll be able to build a self-sustaining SEO strategy that doesn’t come back to bite you in the budget later.
Hi Brankica, wow what an extensive list. As a one-month old blogger this list is overwhelming so there were four things I have noted and will look into further are stumbleupon, digg, roundups and vark. I hope to implement them soon and will keep track of the results. As for the other sources, I will come back to this post to see what other sources to use next. I am curious to know from your experience, what are the Top 10 most effective traffic sources?
Sanjeev, I really appreciate the feedback. I am glad you actually put to use these tips and made them work for you. I love hearing people getting results from my tips :) Is there such a thing as Ph.D in traffic generation? LOL, I know some that would love the title, but somehow never really walk the walk... Now about those leads and closures, I will have to consult you, seems like you know some things way better than I do, I would like to see how that happens! Thank you so much for the comment and I hope you will have even better results in few weeks!
Haven’t heard of search engine optimization yet? Search engine optimization (or SEO for short) is initiated to help boost the rankings of your website within organic search results. Some examples of techniques used to boost organic SEO include using keywords, building local citations or mentions of your business across the web, and writing content that’s valuable and relevant for real people. The goal is to have unique and quality content, a user-friendly website, and relevant links pointing to your site. These are just a few of the things that can influence the rank of a site within an organic search.
This is the number of views that you can test each month on your website.It's up to you how you choose to use them, either by allocating all the views to one test or to multiple test, either on one page or on multiple pages. If you have selected the 10.000 tested views plan and you run an experiment on your category page which is viewed 7000 times per month, then at the end of the month 7000 is what you'll be counted as tested views quota.