OMG and for the love of God, this is truly one amazing post! Not because of the content, because I have already commented on that somewhere in this mass of 200+ comments. the content is great...the fact that I continue to get emails from each and every comment ever made on this post since I commented is telling me that I need to remember to shut off the subscriptions eventually. You did one hell of a job on this post though...this really is a kick-ass list.
If you publish whitepapers or offer downloadable PDF guides, for example, you should be tagging the embedded hyperlinks with UTM campaign parameters. You’d never even contemplate launching an email marketing campaign without campaign tracking (I hope), so why would you distribute any other kind of freebie without similarly tracking its success? In some ways this is even more important, since these kinds of downloadables often have a longevity not seen in a single email campaign. Here’s an example of a properly tagged URL which we would embed as a link:
I'm a IT Technician that has decided to take my knowledge of computer repair and maintenance online. So I made a blog about 2 months ago and I'm getting a small trickle of traffic a week. Most of those are from Yahoo! Answers. Twitter I just started using a few days ago and haven't got many followers yet. So It may not be the fastest methods but it's slowly working for me. I just need that surge of constant traffic flow. Thanks for the advice
Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.
In most cases, the largest amount of traffic to your site will be comprised of direct and organic traffic. If you have a partnership with an industry association or manufacturer, you may see referral traffic from their website. If you decide to do paid advertising such as pay-per-click marketing, you might see traffic coming in from ad campaigns as well.
Hey Patricia, glad you liked the post and found more things to do... Like you are not overwhelmed with stuff lately anyway, lol. Please, don't try all at once. One traffic source every few days. For two reasons: not to get overwhelmed and to be able to track some results. I think if a blogger would master only 3 to 5 of these sources, it would bring incredible amounts of traffic. By master I mean just that - be a master, not just do it in some spare time ;)
The "Direct Session" dimension, not to be confused with the default channel grouping or source dimension, is something different. It can tell you if a session was genuinely from its reported campaign (reported as No), or if it was simply bucketed there due to the last non-direct click attribution model (reported as Yes). I didn't mention this dimension in the article because it has some flaws which can cause brain bending complexities, plus it goes a little beyond the scope of this article, which I tried to gear more towards marketers and non-expert GA users. It's certainly an interesting one, though.
Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the search volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily.
Visitors can also fall into the direct category by clicking a link to your site from an email or PDF document, accessing your site from a shortened URL (which is an abbreviated version of your website address), clicking on a link from a secured site to your non-secure site, or clicking on a link to your site from a social media application like Facebook or Twitter. And, there is a chance that accessing your site from an organic search can end up being reported as direct traffic.
Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process.
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Man I need to sleep after reading all this. Just thinking about doing all these is making me tired! Also reading all the stuff I'm *not* doing is embarrassing me. I've found that forum posting works great if you're really into the niche. If you're just there for the links it becomes a chore and people can tell. I've never thought about submitting images to Reddit. I see a lot of traffic coming in from Google Images, so I should probably give it a shot. This is a bad-ass post, Brankica!
Hey Brankica, These are some great sources to get more traffic to your sites. I do agree with your arguments about answer sites and forums. Most of us, including myself, don't use these much, nowadays. I clearly don't know the reason. But I can tell you one thing : Some forums ban you if you promote your site (that depends upon what type of forum it is). Anyway, thank you for sharing the great resource ! And Best of luck with the contest :D I think you would probably win the contest :D (because you have useful posts). Jeevan Jacob John
Social traffic is traffic and visitors from social media sites like FaceBook, Twitter, Pintrest, Reddit, Youtube and more. Low prices, best quality – Buy social traffic packages – highly responsive Social Traffic can be delivered from Facebook, Twitter, Pinterest and Reddit. All traffic is fully unique, fully trackable in Google Analytics and has shown low bounce rates and great time on site stats!
We want to see landing pages that came from organic searches, so first we need to add to this dataset the parameter “Medium” which is how Analytics identifies channels. To do this, use the drop down above the table of data and locate the option for “Medium”. The table below should refresh and now you will have a second column of data showing the channel for each landing page.
The good news is, however, indications are that dark social should decrease more and more over time, as social media as a sharing mechanism -- as opposed to email -- only continues to grow. In fact, in the same article we mentioned earlier, BuzzFeed cited a preference with millennials to share over Facebook and Twitter, alongside a longer term downward trend of sharing over email.
In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.
The SEO landscape has changed enormously in the last years. Organic traffic comes and go, the websites’ performance seems to be as volatile as it gets and at the end of the day, you might ask yourself: why did my organic traffic drop? Did Google change its algorithm again? Was a sort of SEO attack on my site or was it something that I did? And while you keep on searching for the reasons your hard-worked ranks and traffic went down the drain, your frustration gets bigger as the solution to your problem seems increasingly far.
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use.
You are giving some great advice to use for increasing readership and loyal followers. I am trying to include 2-3 sources from each of your list categories so that I have a balanced approach to increasing traffic. Right now I am learning Stumble Upon and Squido.com. Although I submit articles to Ezine, I think my keywords are not strong enough to get a good click through rate. I am getting better about writing articles with strong keywords now; sort of fell off the pace of that when I started using a lot of guest authors :( Thanks for your great insights and check list for increasing traffic, Brankica!
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.