There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.
High organic rankings for specific terms represent an opportunity to double down by taking up more real estate with paid results. When your brand is still establishing a presence for a specific keyword in organic results, you can use paid ads to get your brand some visibility on the SERP. Once you start ranking well organically for that keyword, you may choose to allocate your paid budget to another targeted opportunity and deploy a similar strategy.

Most organic sales (93 percent) take place through conventional and natural food supermarkets and chains, according to the Organic Trade Association (OTA). OTA estimates the remaining 7 percent of U.S. organic food sales occur through farmers' markets, foodservice, and marketing channels other than retail stores. One of the most striking differences between conventional and organic food marketing is the use of direct markets—Cornell University estimates that only about 1.6 percent of U.S. fresh produce sales are through direct sales. The number of farmers' markets in the United States has grown steadily from 1,755 markets in 1994, when USDA began to track them, to over 8,144 in 2013. Participating farmers are responding to heightened demand for locally grown organic product. A USDA survey of market managers. ERS research found that demand for organic products was strong or moderate in most of the farmers' markets surveyed around the country, and that managers felt more organic farmers were needed to meet consumer demand in many States. See the ERS report for more on this topic:
Retargeting: Each platform offers retargeting to help you reach people who’ve already visited your website. The benefit of retargeting is that a conversion is more likely when you know the prospect is interested. You might also upload an email list and use Facebook Custom Audiences to serve ads directly to subscribers. In the following example, we see two ads that show in the Facebook sidebar to reach former web visitors.
The most common form of organic SEM is search engine optimization (SEO). SEO refers to a variety of techniques designed to help your website rank higher in search engine results. Optimizing your website involves doing a little bit of research on what keywords or phrases your customers or potential customers are searching for when they are looking for your products or services online. It then involves writing web content using those keywords in a way that is both easy for search engines to pick up but still readable and pleasant for your website visitors.
This community is full of opportunities if you're a fashion-based retailer. One of the major advantages is the fact that they add links to each of the products that they feature within their outfits - the links go directly to product pages. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate.
Videos, in general, generate tons of traffic, views, and engagement. Live video is becoming the future of online video marketing, and in this session Alessandra will be sharing her years of experience doing live streaming videos. You will learn how to get started with live videos, how to increase your live video reach, how to get those views to click to your website, and more.
I'm having a problem that I suspect many marketers share. Quite simply … SEO or just buy the traffic. I noticed that you switched to SEO because you like the passive income component. But when I consider ALL the work and ongoing moving parts to SEO .. visions of the hamster on a treadmill appear in place of couch potato cash. Have you noticed that there is always something new to do … now it's Google+ ect. and "more to do" is surly on it's way. It's reached the point where it's mind numbing.

If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
With the advanced search feature, I always recommend that after you put in your demographic information, you check the option for second degree connection. And the reason for that is it’s really powerful to be able to ask whoever the mutual connection is to make an introduction, or to use them as a reference in your introduction. I know even for myself that I’m much more likely to respond to someone who knows someone that’s already within my network. And I’ve seen this and I’ve heard about this working really well for a lot of different sales folks, telling me how just even name dropping a single person got them that initial phone call.

Content is key. You’re trying to build an audience organically, and that means making content that is easy for people to find, that answers their questions, that they’re willing to share with friends, and that establishes your company as a source of information or entertainment that people want to return to again and again. Keywords are an integral part of any strategy, as they help to drive your content up the search rankings, so start by establishing keywords that are relevant to your business, and that you expect customers to search for.
The challange is for SEO's then to tell this to the clients and not worry of loosing them. What to report on then, for GMB- impressions (this should decrease because I found on the maps that the link to website isn't always there!), GMB dashboard for views (a test showed stats on the GMB dashboard are incorrect) the suggested channels social, youtube don't fall under organic traffic
So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
I feel we can also focus a lot on the kind of keywords we target. I had a client who was in a very competitive market place, we optimized their site for some really targeted, long tailed keywords which didn’t have very high search volume, so the traffic didn’t really go up drastically but the amount of conversions & the kind of CTRs the site received was incredible.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords. That’s because the advantages of organic search are dependent on visibility. The higher the ranking the more pronounced the advantages. They all but disappear if your listing is not on the first page.
There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).
Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.
Publishing quality content on a regular basis can help you attract targeted organic search traffic. But creating great content that gets ranked higher in the search engines isn’t easy. If your business doesn’t have the necessary resources, developing strong content assets can prove to be a challenge. Which affects your ability to have a working content strategy.
The thing about SEO in 2018 is that Google changes its algorithms more than once a day! Reports say that the company changes its algorithms up to 600 times a year. While the majority of those updates consist of smaller changes, among them is the occasional, major update like Hummingbird or Panda that can really wreak havoc with your traffic and search rankings.
Content is key. You’re trying to build an audience organically, and that means making content that is easy for people to find, that answers their questions, that they’re willing to share with friends, and that establishes your company as a source of information or entertainment that people want to return to again and again. Keywords are an integral part of any strategy, as they help to drive your content up the search rankings, so start by establishing keywords that are relevant to your business, and that you expect customers to search for.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Black hat SEO refers to the practice of trying to trick the search engines into giving you higher rankings by using unethical tactics, such as buying links. The risk is just too great. Even if you enjoy a temporary boost in rankings due to black hat tactics, it’s likely to be short lived. Google is getting better and better at spotting dirty tricks and sooner or later the progress you made will be wiped out by an algorithm update, or worse, your site will get removed from the index altogether.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
Developing an organic content marketing system means putting content in the right places. It’s important to understand the core demographics your content reaches. Social media platforms provide a vibrant and instantly engaged audience. These audiences comprise a staggering 42 percent of the world population. But, not all platforms are equal in terms of their marketing potential. For example, Facebook commands the lion’s share of users, with 2.167 billion active users as of January 2018. Instagram and Snapchat are where the younger audience hangs out. Statistics from 2016 reveal 59 percent of 18- to 29-year-olds use Instagram. And 56 percent of under-30s use auto-delete apps.
Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing fans/customers to support retention programs. It may be relatively immature compared to search and email marketing but it’s a channel in which most ecommerce teams are ramping up investment (people and tools).

Delivering business transformation is an incredibly complex task for IT. Keeping the lights on while supporting digital transformation initiatives requires a new era of hybrid IT so IT teams can address the needs of not just IT operations staff, but also application developers and LOB executives.   Through in-depth interviews of IT operations and LOB staff, IDC shares how … Continue Reading...


Developing an organic content marketing system means putting content in the right places. It’s important to understand the core demographics your content reaches. Social media platforms provide a vibrant and instantly engaged audience. These audiences comprise a staggering 42 percent of the world population. But, not all platforms are equal in terms of their marketing potential. For example, Facebook commands the lion’s share of users, with 2.167 billion active users as of January 2018. Instagram and Snapchat are where the younger audience hangs out. Statistics from 2016 reveal 59 percent of 18- to 29-year-olds use Instagram. And 56 percent of under-30s use auto-delete apps.
Melissa: I completely agree. And the other thing about them adding and the way they’re added in the LinkedIn video option is that there’s an auto play. So as folks are scrolling through their feed, they’re more likely to stop with this video that just kind of starts playing, as well. I think that’s a big opportunity to really get some more eyes on your content.

For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
Even though we think about it all the time, we usually take a “sit back and wait” approach to traffic. After all, you can’t force anyone to visit your website. But it’s not as simple as “if you build it, they will come.” And you need more traffic, and greater search engine visibility, if you want to get anywhere with your website and your business.
Your strategy defines your audience, your platform, your content, and even how you measure success. For example, if you sell a product for a young demographic, you may decide that Instagram is the best place to build your brand by using a series of witty pictures with a strong call to action to make a purchase. Alternatively, you may decide to extend the reach of your brand by attempting to break into a new market, such as building a rapport with women, who comprise a large proportion of Pinterest users. Micro-blogging may be an ideal way to give busy business people the bite-sized content they need on their morning commute, while infographics provide visual punch to make a point instantly.
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
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