What we look for in a list like this is to identify the pages that are performing well so we can continue to capitalize on those. In this example, we see that the inventory pages are getting significant traffic, which is great, but we also see that the Team page and the Service page are both also ranking well. With this information in mind, we should revisit these pages to ensure that they are structured with the right content to perform as the visitor’s first page view, possibly their first glimpse at your business.
Brankica, aloha. Yet another great article. With the in-depth info and resources you have been giving us, I don't know how you have time for anything else. This is another one that will live on my computer. You mention several words/places that I have not seen before. Look forward to exploring. Off to tweet. Will be working on a 51 for you. Take good care, my friend. Aloha. Janet
So much traffic sources here, that I have not even come across. While there are the "most popular" ones, half of the sites you mentioned here are relatively new to me, so they all will be worth checking out. You are right about "forums" though, and although I am basically stuck with two (warrior and another that is unrelated), it does provide you some traffic provided as always, that you provide good feedback, help people, engage effectively with the community and of course, having a good and well structured signature :) Finally published :) Hopefully on your way to 300+ RTs, LOL
When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
So I figured it's high time to break down what all those sources actually mean . Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."
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Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
We want to see landing pages that came from organic searches, so first we need to add to this dataset the parameter “Medium” which is how Analytics identifies channels. To do this, use the drop down above the table of data and locate the option for “Medium”. The table below should refresh and now you will have a second column of data showing the channel for each landing page.
Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.
AccuRanker is faster, better and more accurate for rank tracking than enterprise tools and If you want a best of breed strategy to you toolbox, AccuRanker is part of that solution. Getting instant access to bulk upload and download of thousands of keywords on the clients rankings and their competitor rankings on specific chosen keywords enabled GroupM to analyze big data within short deadlines. AccuRanker is the best in the industry when it comes to one thing: Rank Tracking.
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
Hey Ryan, glad I could help :) I am going to find them later and steal all of them, lol. You had an idea straight away, but some bloggers get stuck and say "I don't have anything to give away". Yes, you do, everyone has something. You can always turn your best posts in different kinds of media, like PDFs, videos, audios, slideshows and just share them everywhere. Thanks so much for the comment!
Wow! I have learned so much from you this evening. Thank you. It prompted me to create a list of my own I have sporadically (and unfocused) have been doing myself. I have been using Flickr, but not linking back to my post... shame on me. Going back tomorrow and starting to add links. I do Cinch my articles which can be found on Itunes and I use Odiogo where people can also listen to all of my articles (including the ones I don't personally Cinch). Also, I like Blog Glue to refer and be referred. My main goal is to have a focused plan. I like your recommendation to focus on 5 at a time. Thanks again.
In order to get the whole bundle of internal links for your website, in the same Search Console, you need to go to the Search Traffic > Internal Links category. This way you’ll have a list with all the pages from your website (indexed or not) and also the number of links pointing to each. This can be a great incentive for discovering which pages should be subject to content pruning.
Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget it” mentality can land you in hot water. You should be monitoring the appearance of your rich snippets on a regular basis to ensure they are pulling in the correct information. As you change the content on your website, this can alter the markup without warning.
Hey Sheila, I think offline marketing can work amazing, as long as the URL is catchy and easy to remember, as you say. I am sorry that I messed up some people's plans of blog development with these new traffic generation ideas, but if they get some results from it, I am sure gonna be glad! Thanks for the comment and hope to hear some good feedback from you :)
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.
Armed with this information, ecommerce marketers can learn why some sources might be underperforming or focus efforts on sources that drive better quality traffic. In some cases, this might mean relying less on search engines and more on social media or brand awareness. Other times the opposite could be the best course of action. Either way, the Traffic Sources section in Google Analytics can help.
Yahoo Answers is one of my favorite traffic generation sources when it comes to answer sites. It has been one of my main traffic sources on a niche site for a long time, even after I haven’t used it for months. The main thing is to give your best when answering. If your answers are chosen as the best ones, you will have more respect in the eyes of the visitors so… yes, more of them will come to check out your blog.
Selecting “All Traffic Sources” from Google Analytics left-side navigation will show you a table listing the most active traffic sources and their medium. Direct traffic, as you would expect, has a medium of “none.” Traffic from Facebook, as an example, will have a medium of “referral.” Search engine traffic will have a medium or “organic” or “CPC” as described above.
Looking back at our lab site, we can see that Organic Search is doing well for us. However, if we put a little effort into social media, we’d probably see growth in that sector — and a bigger pie. We’ve got some strong referrals (and high quality links that improve our search presence), but if we put some work into building more of those links, we’d probably see more referral traffic and, again, a bigger pie. Should we add paid search? For this site, no. It’s part of our community service and has little revenue potential, so we wouldn’t see much ROI from ads.
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RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
Hi Brankica, Really hard pressed to come up with #51 here as it's such an extensive list. Quite a few of my customers have had success driving traffic and awareness with Groupon recently. By setting up special offers they are able to get real people through the doors too. Just by asking people to quote the coupon code when they fill in the contact us form, or when they pick up the phone, it's a great way of tracking success. Still getting my head around how this could be used my an online only business, but for a brick and mortar with a web presence it's a nice little option.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.