There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).
All your content, social media, brand, and other online assets that you develop in that process are there to stay. And they keep going up in value as time goes by. Even if you stopped investing in organic search, these assets would still be working for your business. You’d get traffic because you’ve built an ecosystem that fuels itself. Now imagine that you’re generating traffic and you’re paying little to no money for it. Your cost per organic visitor will decrease by many factors as your return increases. Bear in mind that this is a cumulative effect that happens over time. Still, it’s a fantastic position to be in.
To remain competitive on the SERPs, you need to not only have keen insight into your own marketing strategy, but also what others in your industry are doing. You need to be able to pinpoint keywords for which they rank that you are not. You also want to be able to gauge their performance, including their acquisition of Quick Answers and other special features.
Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.

Make sure you have some good analytics software installed on your website. You will want to know where your traffic is coming from. Is it coming from social media, referrals, search engine queries, or is it direct traffic? It will also help you determine where people are getting lost, or dropping out of the funnel. It can also help you determine what approaches, content, and CTAs are the most effective.
If you want to be even remotely competitive in your space, SEO is non-negotiable. Chances are, your competitors are pouring time and money into their organic traffic. They’re targeting high-value keywords. And they’re doing everything they can to dominate the search engine results. On a  fundamental level, it means you can’t ignore SEO. But the competitive advantage of organic traffic is not just about playing catch up with your competitors.You can one-up them and secure your spot as the preeminent brand in your space. Here’s why.
Social media is the easiest and most effective way to push out your SEO-based content. While the incoming links from your social media shares don’t have the same impact as authentic links from high-quality sites, they can influence your bounce rate and time-on-site engagement. If your content is good and people stick around to read it, those engagement metrics communicate value to search engines. Your goal should be to turn your best organic content into social media content so you can then encourage engagement and drive traffic back to your site.
When the topic of SEO vs SEM arises, some experts may argue that SEO is the best way to go as it offers higher quality leads at a cheaper cost when compared to SEM. However, it isn’t so simple. Every business is different and has unique needs. For example, your small business may not have a big ad budget and it may also lack the resources needed for doing effective SEO.

A good call to action has a clear message and action. It should move people in the direction of purchasing. On a blog post, a good CTA may point people to more in-depth content like an e-book. It can also point people to your products and services. However, the in-depth content is more effective. You can then pitch your product or service using the in-depth content.
Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO company helps you save your time and effort so you can do the things you’d rather be doing. Contact us today to schedule a time to talk about how we can improve your organic search engine optimization.
In today’s complex organizations, IT departments are already overburdened and experiencing expertise gaps, shrinking budgets and only so many hours to get IT done. Migrating to O365 is a top priority for many organizations, but it can also be costlier, more complicated and more time-consuming than expected — especially when internal IT resources are already stretched … Continue Reading...
how is this good? What google is doing is atrocious. I’m not interested in what google decides is the right answer. I want to get to a website(s) and search for answers. When I look for a a local business I cannot even get to their website. There are no business phone numbers listed or hours of operations because small business do not have stafff or are not educated about latest google shanagans, time to change search engines.
Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.
James, you give a great template for how a business needs to move forward in their chosen niche online.  Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses.  Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
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Since there is an obvious barrier of entry for anyone trying to beat you once you’re established, you won’t have to worry about having competitors “buying” their way to the top. Their only option is pay per click ads, but then again, it isn’t the same as getting a higher position on the SERPs. Again, this is assuming that you took the right steps and were patient enough to solidify your place in the top search results. 
Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards – namely higher CTRs at lower cost – make this effort worthwhile in the long run.
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Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.  

Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.  
Paid search advertising focuses on investing in the right types of ads to achieve prominent positions on search engine results pages and drive traffic to the site. Well optimized search ads can sometimes achieve higher positions than organic search results, while others might be displayed on the right side of the browser page. The success of paid search campaign rests on targeting the right keywords and selecting optimal advertising channels.
Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.
Knowing which pages visitors go to directly gives you an opportunity to design those pages so they accurately and quickly address visitors' needs. For example, if you sell clothing and your new-arrivals page is a popular destination, you want to be sure the content is always fresh, and you want to provide easy access to the full department represented by each new item. Who wants to see the same items week after week on a page that is supposed to represent the cutting edge of your inventory? And if you're featuring a new raincoat or bathing suit, you want to let visitors also easily see your whole line of raincoats or bathing suits."
I agree with the point that a small or medium-sized business will have limits for budget and resources in generating brand search, but I wouldn't say that stops them from potentially producing huge growth there if they do something interesting/innovative etc. I can think of quite a few small to medium sized brands that have more name recognition than larger companies in their space. The challenge is that many of those brands are led by people who are very good at generating marketing and publicity - it's harder for small brands to be able to afford to pay for a top level consultant or agency.
Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing fans/customers to support retention programs. It may be relatively immature compared to search and email marketing but it’s a channel in which most ecommerce teams are ramping up investment (people and tools).
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
The great advantage of search engines is that users are directed to certain websites for a product or service, regardless of the brand that offers it. This is a great opportunity for small businesses that do not have sufficient resources to promote brand awareness. However, if your positioning works well in search engines, they can compete on equal footing with larger companies, and not only attract more qualified traffic, but also promote brand awareness.

Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[55] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.[56] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[57] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[58] which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device [59]. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
All your content, social media, brand, and other online assets that you develop in that process are there to stay. And they keep going up in value as time goes by. Even if you stopped investing in organic search, these assets would still be working for your business. You’d get traffic because you’ve built an ecosystem that fuels itself. Now imagine that you’re generating traffic and you’re paying little to no money for it. Your cost per organic visitor will decrease by many factors as your return increases. Bear in mind that this is a cumulative effect that happens over time. Still, it’s a fantastic position to be in.
There are also a few more similarities. All of these marketing methods are measurable to an extent never seen in any other media. Every click can be measured – where and when it came – and followed through to the conversion, the sale and the lifetime customer value.  This feedback loop creates optimization opportunities that can create huge incremental improvements in your SEM campaigns.
The Methods and Tactics: You know that a lot of your clients look for idea online. So you determine to reach people where they are. You will show them all the amazing and creative things they can make with what you sell. You also want to reach people in all steps of the project and buying cycle. This means that you will want to have content for the project conception, idea gathering, planning, purchasing, and creating.
We also saw for the first time a seasonally adjusted drop, a drop in total organic clicks sent. That was between August and November of 2017. It was thanks to the Jumpshot dataset. It happened at least here in the United States. We don't know if it's happened in other countries as well. But that's certainly concerning because that is not something we've observed in the past. There were fewer clicks sent than there were previously. That makes us pretty concerned. It didn't go down very much. It went down a couple of percentage points. There's still a lot more clicks being sent in 2018 than there were in 2013. So it's not like we've dipped below something, but concerning.

Paid Search (PPC): Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results. The exact placement of the ads is determined by both a bidding process and quality score. The advantages and drawbacks of paid search are often the opposite of organic listings.

Not all businesses will have the need or even the budgetary resources to deploy paid marketing campaigns. However, every business needs to embrace organic marketing. It’s not an option. Here’s why. A marketing strategy built only on paid is shallow; it won’t help you to build an authentic connection with your customers. If all they see are ads – with no educational content, informational emails, or even engaging social media posts to complement those ads – you lose the mindshare of your customers in two ways:
An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.
The first way that social media can (indirectly) help your search engine ranking is through content promotion. We might write, film, or record tons of great quality, keyword-optimized content but still not get many eyes and ears consuming it. Social media allows you to take the quality content you have worked hard to produce and promote it on several channels.

Content is key. You’re trying to build an audience organically, and that means making content that is easy for people to find, that answers their questions, that they’re willing to share with friends, and that establishes your company as a source of information or entertainment that people want to return to again and again. Keywords are an integral part of any strategy, as they help to drive your content up the search rankings, so start by establishing keywords that are relevant to your business, and that you expect customers to search for.


All your content, social media, brand, and other online assets that you develop in that process are there to stay. And they keep going up in value as time goes by. Even if you stopped investing in organic search, these assets would still be working for your business. You’d get traffic because you’ve built an ecosystem that fuels itself. Now imagine that you’re generating traffic and you’re paying little to no money for it. Your cost per organic visitor will decrease by many factors as your return increases. Bear in mind that this is a cumulative effect that happens over time. Still, it’s a fantastic position to be in.

But search ranking is competitive, so naturally, it’s not easy to claim that top spot in organic search. That’s why many marketers and website owners pay to play, and why so many people choose the Pay Per Click (PPC) route. It’s fast. It’s effective. It’s high-visibility for your business. The caveat? You stop paying, and your visibility goes **POOF**.
Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[31] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[32] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[31] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[31] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.
Clients often ask me the difference and I give them a simple answer that normally puts an end to the conversation and their questions, much like the answer shane thomas gave, but less detailed.  Direct is people putting in your url in the top and organic is people searching for you.  Here is an example: If I want to buy a book i type in amazon.com (direct traffic) but if i forgot where to buy a book online i search for "where to buy a book online" which directs me to amazon.com (organic traffic).  When i explain it like this, a light bulb goes off and they understand.  Hope that helps.
Indeed a great post about website traffic. Nowadays It is very much hard for a blogger to drive targeted traffic to their website and without having targeted traffic, We can never drive customer and sales. Getting website traffic is the most important thing for any website. To have high website traffic, We must have to write high quality content which is very much important to hold the readers on our website for long period of time. We have to write engagging content which can help readers. I am glad that You can covered an amazing article on website traffic. Will definitely follow what you said in this article. Thanks for sharing it with us. :D
Here users can find what services are around, or where to buy a particular product. Meanwhile, local searches provide instant information and specific data on customers’ needs, such as a telephone numbers, the address of a company or its public opening hours. Also, do not forget your smartphone as a tool to find information anywhere. 77% of the users of these devices use them to find information preferably in their immediate environment.
70% of marketers use Facebook to gain new customers, while 47% of marketers say that Facebook is their number one influencer of purchases, according to a recent report published on Business2Community. Below I’ll explain how to make the most of your Facebook marketing – read on to discover exciting, new ideas for increasing your page’s engagement and discover my top tips for propelling your paid and organic reach.
However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.
Your site is GOOD! Well-written, informative, authentic. You live it; you write it. You are spot-on for what your "typical reader" needs/wants. That authenticity makes a difference. Yes, I've surfed around other low-carb diet sites, but I feel like they are just "spouting" at me. Your posts are written as if we're sisters or best friends and you're talking WITH me.
Lynn, you have one of the best sites for affiliate marketing that I've ever seen. Just read your interview with Rosalind Gardner and found some interesting nuggets. Marketers should note the intuitive and spontaneous way you approached a niche and keywords. This is usually where "paralysis analysis" begins … some spend weeks with keyword and research tools until there is no "creative energy" left to build the site.
There is no one size fits all formula when it comes to social media marketing. For instance, a fast food chain restaurant could find a large number of people ordering food on their website with a single organic Facebook post, and on the other hand a medium-sized mobile app development company may see dramatic results with a promoted post on LinkedIn.
Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.
Hi Lynn, WOW another well written and informative post. I only use PPC to make sure my copy converts, otherwise I use organic traffic only. I have printed off this post and will have by my computer, as another tool to read everyday to make sure I am keeping on track. You are 1 of 3 people I keep subscribed to, because you help, you keep me motivated, you tell it like it is. You give great content, which is a lesson for us all to remember, it is OK to drive traffic to your site, but if you do not have what the seeker wants, then they leave, giving you a horrendous bounce rate and no conversions.
Your site is GOOD! Well-written, informative, authentic. You live it; you write it. You are spot-on for what your "typical reader" needs/wants. That authenticity makes a difference. Yes, I've surfed around other low-carb diet sites, but I feel like they are just "spouting" at me. Your posts are written as if we're sisters or best friends and you're talking WITH me.
For example, we have seen retailers who produce seasonal items, such as ornaments, based upon data that they are able to find through the Data Cube. This information tells them about the themes and ideas that are popular throughout the year and during their peak selling seasons, helping them to know which items will be the most successful and the optimal names to select.
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