Hey Christy, thanks so much for the comment and I hear about this HARO thing for the first time. I am definitely going to have to check it out. I have this OCD (lol) that as soon as I hear about something new, I gotta join and try it out. This is officially the new item on my to do list that now has only 563 bullet points. Just kiddin', although we all have long to do lists I always find extra time to see what are the things other bloggers talk about. Thanks so much again :)
Ezinearticles.com, although hit by the new Google algorithm, it is a great source of highly targeted traffic. The bounce rate of visitors I get from EZA is always less than 20%! Choosing a good keyword for an article can result in incredible amounts of traffic. I have been receiving a lot of traffic from a single well written article for a year and a half now!
Using the same 2 steps, we can also filter the All Pages section and the Content Drilldown to explore further how our organic traffic is using the site. A focus on this Organic Traffic is important because this traffic is, in many cases, free traffic that your website is receiving. Focus on doubling down on your pages that perform well and working to identify any pages that aren’t getting the organic traffic they deserve.
Search engines (especially Google) are unpredictable. No matter how adept you are at using the AdWords keyword planner or how targeted your SEO strategy is, you can never be completely sure which of your blog posts or even your landing pages will perform the best — and which keywords they’ll rank for when they do. You’ve got to hit publish, then wait to see how the results shake out over time (and it can take months for a post to gain, or not gain, the traction you’re looking for).
Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the search volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily.
One of the reasons for a traffic drop can also be due to your site losing links. You may be seeing a direct loss of that referral traffic, but there could also be indirect effects. When your site loses inbound links, it tells Google that your site isn't as authoritative anymore, which leads to lower search rankings that in turn lead to traffic drops (because fewer people are finding your site if it's not ranked as highly and more).
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting.
Facebook ads are a great way to get highly targeted traffic to your blog (landing page, fan page, what ever). Although not a free traffic source, it is a great one. The price is not very high and I think it is pretty acceptable considering that you can choose demographics of Facebook users that will see your ad. I had great success getting traffic that converts on one of my niche sites.
If, on the other hand, you’ve already migrated to HTTPS and are concerned about your users appearing to partner websites as direct traffic, you can implement the meta referrer tag. Cyrus Shepard has written about this on Moz before, so I won’t delve into it now. Suffice to say, it’s a way of telling browsers to pass some referrer data to non-secure sites, and can be implemented as a element or HTTP header.
Organic traffic is a special kind of referral traffic, defined as visitors that arrive from search engines. This is what most marketers strive to increase. The higher you rank for certain keywords, the more often your search result appears (increasing your impressions), ultimately resulting in more visitors (aka clicks). It’s also important to note that paid search ads are not counted in this category.
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.
If the blog post you’ve selected has less than 2,000 words, one simple way to increase organic traffic is to increase the word count — but don’t just fluff it up. Make sure any content you add also adds value. Instead of watering down paragraphs, add completely new sections that cover points you haven’t introduced yet. Chances are, the added word count will allow you add additional keywords. Speaking of…
Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.