Probably the most well-known Integrated Vertical Search is  Google’s “Universal Search” –  although all of the major search engines have now adopted similar search formats. This is the practice of incorporating different types of results in the Search Engine Results Pages (SERPs), such as news releases, images, videos, etc., depending on the query.  This was a game changer for SEO when it was first introduced – it became necessary to create and optimize many different types of content because they all show up on SERPs. The term for this comprehensive approach is referred to as Digital Asset Optimization (DAO).
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]
One of the reasons for a traffic drop can also be due to your site losing links. You may be seeing a direct loss of that referral traffic, but there could also be indirect effects. When your site loses inbound links, it tells Google that your site isn't as authoritative anymore, which leads to lower search rankings that in turn lead to traffic drops (because fewer people are finding your site if it's not ranked as highly and more).
Content that ranks well in organic search – and does so for a long time – is particularly hard to out-rank due to the strong, positive signals it sends to the search engines and the subsequent authority it has developed. Gearing content to meet natural search intent is perfect for businesses looking to create a lasting presence and develop authority in relevant topics and/or industries. Focus on evergreen queries, question-based content and topic optimisation (where you look to cover every single facet of a topic) and you will be on your way.
Clients turn to search engines because they really need a product or service. They have already created a need; it only remains to find a company that suits their interests. It is a medium that can easily encourage conversion, if the company offers what the customer is looking for; the visit will result in action by the customer, either a direct purchase, request for a quote, or more information for a later purchase.

Keyword research is one of the most important thing you need to do before producing any content. Understanding what your target audience is searching for and what content to produce for them is vital in getting your content found, read and shared. In this session, Sameen shares how to do a keyword research and her strategies for finding the best keywords for your brand.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]

Black hat SEO refers to the practice of trying to trick the search engines into giving you higher rankings by using unethical tactics, such as buying links. The risk is just too great. Even if you enjoy a temporary boost in rankings due to black hat tactics, it’s likely to be short lived. Google is getting better and better at spotting dirty tricks and sooner or later the progress you made will be wiped out by an algorithm update, or worse, your site will get removed from the index altogether.
Developing an organic content marketing system means putting content in the right places. It’s important to understand the core demographics your content reaches. Social media platforms provide a vibrant and instantly engaged audience. These audiences comprise a staggering 42 percent of the world population. But, not all platforms are equal in terms of their marketing potential. For example, Facebook commands the lion’s share of users, with 2.167 billion active users as of January 2018. Instagram and Snapchat are where the younger audience hangs out. Statistics from 2016 reveal 59 percent of 18- to 29-year-olds use Instagram. And 56 percent of under-30s use auto-delete apps.

Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.
11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Look at your short- and long-term goals to choose whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you.
Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use. 
Search Engine Optimization (SEO): Maximizes search result exposure by targeting and driving Web traffic and ultimately delivering increased sales. The majority of search engine page results come from unpaid or organic search. SEO optimizes websites to ensure top search engine placement, such as Google, as only 15 percent of searchers continue beyond page one.
I still believe that Facebook and Google are great platforms to promote your business, but only if you are willing to pay. If your goal is Organic growth, I recommend looking at newer platforms such as Quora, Reddit, Snapchat, Medium, Instagram, Tumblr and similar. These are all established platforms that still offer some opportunities for organic reach, because although popular, they are nowhere near the saturation levels of Facebook and Google. You can also look at startups that you feel will become very successful in the future, take a small gamble perhaps and try to establish a strong presence there.
In addition to giving you insight into the search volume and competition level of keywords, most keyword research tools will also give you detailed information about the average or current estimated CPC for particular keywords are. This is particularly important for businesses with smaller ad budgets and this feature allows you to predict whether certain keywords will be truly beneficial to your ad campaigns or if they’ll cost too much.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.[2]
With stats like that, you’re probably wondering why you should even bother with organic posts. Although organic reach is low, it’s still important to have an active, consistent presence on social media. Your Facebook page, Instagram account, Twitter profile, etc. are often where people turn to for updates from your company or to ask questions. Low organic reach doesn’t mean you should stop posting organically all together—it means you should focus more of your efforts on a paid social media strategy while maintaining a solid organic strategy.

As you build out your marketing strategy, it’s important to consider how you can best address all of your business goals through a combination of organic and paid marketing tactics. Some goals will lend themselves to one or the other. Other goals may require a combination of the two working hand-in-hand. Either way, both types of marketing will help you achieve your business goals in with impact and efficiency.
The Platforms and Content: Because of all this information, your content should be step-by-step instructions with visual guides and images on how to create a wide variety of decorations for children’s rooms. This means that your platform would need to be both visual and instructional. Based on all this I would recommend creating social profiles on Pinterest, Instagram, a Youtube channel, and a blog. You will then want to create a wide variety of kid’s room decoration ideas. These should be posted widely and often on your social platforms.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
The last thing you need to do is evaluate the results and simply do it all over again. You will need to be constantly reassessing your organic marketing plan. The situation, audience, and goals will be constantly changing. Your marketing plan will need to change to adapt to this flux. You should reevaluate your organic marketing strategy at least every quarter.
The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!,[18] mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com[19][20]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).
Social media changes so quickly that it can be difficult to keep up with terminology and best practices. One of the biggest points of confusion that I see with business owners and marketers is the distinction and strategic balance between organic and paid social media. Understanding this is essential to creating a successful social media marketing strategy.  Organic and paid social media have distinct advantages but work best when implemented together. Every popular social media outlet has paid and organic elements, but since Facebook is the largest social network (both in terms of users and advertisers) I’m going to focus on that platform in this article.
Melissa Barker from Organic Demand Generation was recently a guest on the Rethink Marketing podcast, where she shared her essential organic B2B marketing strategies for LinkedIn in 2018. In addition to the many tech companies she’s consulted, including Act-On and Puppet, she also authored the first college textbook on social media marketing in 2010.
If you were to ask someone what the difference is between direct and organic website traffic, they would probably be able to warrant a good guess, purely based on the terms’ wording. They might tell you that direct traffic comes from going straight into a website by entering its URL into a browser or clicking a bookmark, while organic traffic comes from finding the site somewhere else, like through a search engine.
Fix the meta description. Phil Tadros, leader of coworking space Space Doejo, emphasized the importance of the meta description. “I went out of my way to spend time tweaking and fine-tuning the meta description of my site," Tadros said, "because this is one of the first things people see. It’s vital that you make a promise you can keep.” Your meta description is your first chance to encourage people to click on to your website. There are plenty of plugins allowing you to edit the meta description if you don’t have a custom-made platform. A meta description may not impact SEO directly the way it used to, but it enhances the user experience.
Use Facebook Insights to gain a better understanding of your Facebook fans. You can then target specific messages to meet the specific needs of subsets of your audience. For example, if you’re selling clothes and have written an article on the latest fashion trends for women, you can target your post to appear in the news feeds of women who have expressed an interest in clothes. Targeting options include Gender, Relationship Status, Location and Interests, etc. To target your Facebook post, simply click the targeting icon at the end of your post before you click Publish.
There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).
In today’s complex organizations, IT departments are already overburdened and experiencing expertise gaps, shrinking budgets and only so many hours to get IT done. Migrating to O365 is a top priority for many organizations, but it can also be costlier, more complicated and more time-consuming than expected — especially when internal IT resources are already stretched … Continue Reading...
When it is time for your organization to start creating new products or enhancing items already on your product line, organic search can maximize your efficiency and gauge market demand. You will be able to see which products are sparking the most interest through increases or decreases in organic search. You can then take the information from the Data Cube and compare it to trends within your own sites and the performance of your competitors to create a product line that maximizes your investment.
To drive instant traffic to your website: Unlike organic social marketing, paid social ads instantly deliver results. The moment your ad goes live on social channels, you will get to see a large number of visitors on your web pages. Paid social ads are therefore ideal when you are planning to make a new announcement or if you are launching a new product/service for your brand.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Publishing quality content on a regular basis can help you attract targeted organic search traffic. But creating great content that gets ranked higher in the search engines isn’t easy. If your business doesn’t have the necessary resources, developing strong content assets can prove to be a challenge. Which affects your ability to have a working content strategy.
Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[31] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[32] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[31] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[31] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
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