In the example below, Google’s organic results generated the most site traffic for the time period shown, but had a bounce rate that was greater than the site average. By contrast direct traffic generated fewer visits, but had a lower than average bounce rate. A page from another website, generated 5,946 visits but had a bounce rate 22.62 percent less than the site average.
Ezinearticles.com, although hit by the new Google algorithm, it is a great source of highly targeted traffic. The bounce rate of visitors I get from EZA is always less than 20%! Choosing a good keyword for an article can result in incredible amounts of traffic. I have been receiving a lot of traffic from a single well written article for a year and a half now!
We are in the SEO industry for a while now, wearing many hats: digital marketers, tool developers, advisers, researchers, copywriters, etc. But first of all, we are, just like you, site owners. And we’ve been through ups and downs regarding organic traffic, and we were in the situation of trying to understand why the Google traffic dropped dramatically at some point as well. Having all these in mind, we’ve thought of easing your work, and we’ve put together a list with the top 16 reasons that can cause sudden traffic drop, unrelated to Google algorithm changes or penalties.
If you’ve done all of this, and you’re still not getting the traction you’re looking for… you may need to take a closer look at the other aspects of your digital marketing strategy. Are you using creative content marketing ideas to send positive signals to search engines about your content? Are you leveraging your social media accounts to send a steady stream of traffic to targeted pages? What’s your backlinking strategy? Are you using tools like HARO to earn valuable backlinks to your optimized content? Each of these is one piece of the puzzle, and a fully developed strategy always produces the strongest results.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
A great way to break your web traffic without even noticing is through robots.txt. Indeed, the robots.txt file has long been debated among webmasters and it can be a strong tool when it is well written. Yet, the same robots.txt can really be a tool you can shoot yourself in the foot with. We’ve written an in-depth article on the critical mistakes that can ruin your traffic in another post.
Absolutely nothing (other than the scale of the challenge). Google doesn’t care whether you’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world’s biggest brands and search engines want to see the same things from you as any other kind of business.
Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
Indeed a great post about website traffic. Nowadays It is very much hard for a blogger to drive targeted traffic to their website and without having targeted traffic, We can never drive customer and sales. Getting website traffic is the most important thing for any website. To have high website traffic, We must have to write high quality content which is very much important to hold the readers on our website for long period of time. We have to write engagging content which can help readers. I am glad that You can covered an amazing article on website traffic. Will definitely follow what you said in this article. Thanks for sharing it with us. :D
Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?
Buy italy web traffic visitors from Yahoo Italia for 30 days – We will send real italian visitors to your site using Yahoo Italia's search field with your keywords to improve your SERP CTR and SEO strategy. All visitors will be shown as organic traffic in your Google Analytics. Having a constant in organic web traffic is imperative in order to maintain your rankings and minimize the risk of dropping in the SERP's. So, don't wait use our Yahoo Italia Web Traffic Service today …
Brankica, Excellent list. The only one I could think of is mentioning through email to family and friends. Example: Hey Guys and Gals, Sorry I haven't been in touch for a while. I've been working my tail off building something I hope will be special. I would appreciate it if you could do me a huge favor. My blog is still new and I need some opinions on where it can improve. Let me know the good, bad and ugly:) Also, can you pass it along to some of your friends? The more opinions the better idea I have at what works and what doesn't. etc. Thanks for the post. Live it LOUD!
Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI.
Consumers only have so much attention and so much money — and for each, they set a “budget” for how much they want to spend with the brands that are important to them. Consumers invest their attention and money into big promotions. Typically, big promos have big results for the retailer, but the flip side is that the promo has emptied the consumers’ budget for attention and money. If the promo is big enough, it even entices some consumers to overspend a little bit (or a lot). When consumers have expended or exceeded their budget, they tend to engage with your brand less. They become immune to marketing messages and spend fewer dollars.
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
The time has never been better to jump on the Facebook and Twitter bandwagons and buy social traffic at incredibly affordable rates. Imagine having each and every post you make on Twitter or Facebook get seen by thousands of people and then having their hundreds of thousands of friends and followers see them as well. Don’t forget about the added benefits that these types of boosts can give you in the big search engines either. Stop wasting time trying to build these accounts by yourself. It’s time to let the professionals take care of getting likes and followers so you can spend your valuable time on building your business and taking care of your customers.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Connect with people you know and they will see your updates. If you are a good writer and post great content, you will receive traffic from them. You can generate traffic by joining LinkedIn groups and helping people in your niche by pointing them to your relevant posts. Besides groups, there is an answers section. Answer questions the best you can and point people to relevant links (your blog).
One of the most significant changes to Google’s algorithm over the years has been how it uses keywords to match relevant content to queries. The days of simply matching search terms to the keywords on your page are behind us, and Google’s machine learning algorithms are able to match the topical relevance of your content to the contextual meaning behind user searches.
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
Hey Ryan, thanks for including me, I will be over there to thank you as well :) I am glad you liked the post and definitely don't advice on getting into all of them at once, lol. I am the first one that would try all, but I learned that it is the wrong way to go in about anything. The best thing would be choosing one or two of these and tracking results. I learned that Flickr can take too much time for some types of blogs, while others will have great results with it. Depends on the niche a lot. But I know you will do the best thing, you always do! Thanks for the comment and helping me in the contest!
Very often, display advertising stands at the beginning of the customer’s journey, and with this type of ad you can target a much broader audience during the inspiration/awareness phase and create attention for your brand thanks to targeted placement. It is also one of the cheapest ways to increase brand awareness. Just going off of the Google Display Network alone (which SEMrush provides data on), it reaches approximately 92 percent of all internet user and 65 percent of those users are reached daily.
Hi Brankica, Really hard pressed to come up with #51 here as it's such an extensive list. Quite a few of my customers have had success driving traffic and awareness with Groupon recently. By setting up special offers they are able to get real people through the doors too. Just by asking people to quote the coupon code when they fill in the contact us form, or when they pick up the phone, it's a great way of tracking success. Still getting my head around how this could be used my an online only business, but for a brick and mortar with a web presence it's a nice little option.
Danny, thank you so much. I always blush when I get some nice compliment like this, from you, cause you are definitely one of my blogging heroes :) I really appreciate that you took the time to write this comment and share the post. I try to write about stuff I tried and tested, good or bad, and I hope I won't ever end up in that "copy/paste" group of bloggers. Again, thank you and comments like these make me just wanna push forward :)
Referral traffic in Google Analytics can also include your social traffic or even your email visits. This is largely because there are different ways to track data and there are imperfections in the system, but it also depends on which reports you look at. For example, Acquisition> All channels> Referrals will include much of your social traffic, but the default All channels report does not include Social in your Referrals. The best solutions:
The amount of e-commerce platforms and online stores are growing yearly. But do we really know how the leading retailers become leaders? What efforts need to be made to execute an effective online strategy? How to do first things first and sort everything out in order? SEMrush conducted an e-commerce study to answer these questions, along with many others. We analyzed...
Hey Don, that is a great question and I will give you the overview. Now I have been trying these out for almost two years, for example Yahoo Answers was one of the first ones I tried and brought great results then. So first you need to decide which ones will you try and then track the results. I use Google Analytics to track the incoming traffic. So if I am focusing for example on blog commenting, I will note where I commented, how many times, etc and then see if those comments brought me any traffic. It depends a lot on the type of comment I make, the title of my ComLuv post, but you can still get some overview of how that traffic source is working for you. There are of course sources I discover "by chance". For example, in the last month Paper.li brought me 24 visitors, that spent more than 2 minutes on average on my blog. That is more than some blogs I comment on regularly bring me. So in this case, I will try to promote the paper.li a bit better and make it work for me. I will unfollow some people on Twitter that are not tweeting anything good so my paper.li chooses better posts hence better tweeps and get me exposed to them. A lot of them will RT my paper.li daily, so there is more potential of my content being shared. In case of the blog I mentioned, since none of the posts are becoming viral, the blogger is average, it is obviously not bringing me any traffic, I will start commenting less and work more on those that bring me more traffic. Now this is all great, except I get emotionally attached to blogs I read so I don't look at numbers like that :) But that is how you should track results. The main thing after reading this post is to choose up to 5 of these sources you feel comfortable with, work on them and track results. Keep those that work for you and ditch those that don't. It is a lot dependent on the niche you are in, too. I always try one source for up to a month, if there are no results in a month, I stop working on it and move to another one. If I didn't answer all you wanted to know, just ask additional questions, I am more than glad to help :)
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.