For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting.
Forum comments work much the same way as blog comments, except you tend to lack the base post from which to play off. Instead, you need to invest some time into getting to know the culture of the forum, the prominent users, the rules, and the discussion flow. If people generally post one sentence at a time, adding a 3,000 word post will be excessive and may be mocked. If people tend to post lengthy discussions, short posts may have a negative effect. And, like Reddit, some sites may be very rabid about enforcing no advertising.
Recent studies have found that upwards of 80% of consumers’ outbound sharing from publishers’ and marketers’ websites now occurs via these private channels. In terms of numbers of active users, messaging apps are outpacing social networking apps. All the activity driven by these thriving platforms is typically bucketed as direct traffic by web analytics software.
Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below!
If your site gets most of its traffic from Paid Search, you should ask yourself the same kinds of questions. Is this because you have decided to use aggressive advertising to give your business a nice big push? Is the paid search bringing in plenty of sales for your healthy website? If so, that’s great; this strategy can be seen with some large successful companies. If it’s because you are unsuccessful with organic search so you’re doing paid search instead, you’d probably get a good return on investment if you optimize your website. Typically, the Paid Search results stay about the same, but the Organic Search increases and so do sales.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Hi there Brankica, Super WOW! You have a bunch of quality, very applicable listing here. I believe being present on these sites would mean alot of traffic and sales because these are targeted and well renowned sites. I bet I need a lot of hardwork to be present to these sites. And this hardwork pays! Thanks for sharing this entry of yours. This has been the greatest list I've ever read so far. Good job. Cheers, Kira Permunian
Hey Diana, out of these 50, you know all of them will work different for different blogs and I haven't fully "milked" some of them, but my top 10 are: commenting, Stumbleupon, Twitter, guest blogging, Reddit, Networked blogs, Blogengage, Bloginteract, round ups and Linked In. Not necesarily in this order of course. I do have to add that one of my top traffic sources (actually the number one) are search engines. Also, I have a lot of subscribers so they keep coming back too. If you have any questions, just post them and I will try to explain better :) Thanks so much for the comment!
If you've never been on Product Hunt before, it's like a daily Reddit feed for new products. Products get submitted to the community and they're voted on. Each day products are stacked in descending order based on how many votes they've had. Ranking at the top of the daily list can result in thousands of conversion-focused traffic to your site, just as the creator of Nomad List found out.
Very often, display advertising stands at the beginning of the customer’s journey, and with this type of ad you can target a much broader audience during the inspiration/awareness phase and create attention for your brand thanks to targeted placement. It is also one of the cheapest ways to increase brand awareness. Just going off of the Google Display Network alone (which SEMrush provides data on), it reaches approximately 92 percent of all internet user and 65 percent of those users are reached daily.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Hey Kim, thanks for thinking about the trees, lol. OK, let me think. First, yes it depends on the niche a lot. But I do need to say that it can also depend a lot on the creativity of a blogger. If you know Kiesha from We Blog Better, she is a really creative blogger. She once wrote a post called "What can bag ladies teach us about blogging". And of course, attached a photo of a bag lady. If it was a Flickr photo, you would go back and tell the author you used a photo on your post and tell him the post name. Everyone would be curious to see what the heck is all that about. I wrote about this Flickr tactics on Traffic Generation Cafe. Anyway, why am I mentioning Flickr? Because it would seem that it is the best place to get traffic if you have a photography blog, right? But in Kiesha's example, all you need is some creativity and it can work for every niche. I for example, am hardly using Quora. Everyone else is (well most of everyone, lol). But I am old school and use Yahoo Answers, that almost no one is using. So my results are great with YA. Answer sites require some time, but not more than commenting does and certainly less than guest posting does. And it is fresh traffic, not just bloggers that you connected with. But out of these all, I would focus on the first group, video/audio traffic sources, just because they are kinda up and coming compared to some others. If I can answer additional questions, feel free to add some, not sure if I answered what you needed me to :) Thanks so much for sharing this with your readers, I really appreciate it.
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.
Hey Chaitanya, thanks so much for the great words. Since your blog is new, you should not worry about traffic, cause it is pretty normal not to have much of it when you just start. But it is up to you to work on getting more of it. You say you are gonna try some of these tips and I hope you will. Of course, I will be waiting for the feedback. Don't forget to include some SEO in your posts and write more good content so the people that visit you first time, keep coming back. If you get stuck, you can always contact me through my blog! Thanks again for such a nice compliment about my post!
Hi Brankica, Thanks for a great article, you are so generous with sharing your knowledge and I always look out for your posts etc. I recently bought a product for my personal use that really blew me away, so I wrote about it on my blog, and sent the supplier a link. They were absolutely delighted when they saw my blog post they added it to their testimonial page with a link back to me. Indirectly the product links to a topic covered on my website so this was a great way for me to get a little extra exposure. I'm def going to work through your list and do at least something new from it every day. Cheers, Caroline
Whether location comes into your SEO strategy really depends on the nature of your startup. Airbnb certainly wants to be showing up in local results, and the likes of Uber, Skyscanner and Deliveroo all rely on location data to connect with users new and old. This is a crucial factor in terms of relevance for suitable searches and you may need to consider this if location plays a key role in your startup.
Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
Brands hold a wealth of customer information that may often not seem applicable to SEO — and many times, it’s not. However, if you’re working with an SEO agency, sometimes sharing this knowledge can provide the missing piece to the puzzle. Knowing something as simple as “Consumer preferences are shifting around the color black” could help explain why your traffic is down if your products are often paired with black shoes. Sometimes it’s as easy as connecting the dots.
The Forums – yes, I know some bloggers are telling you that you can not get anything from the Forums, but I can prove them wrong. One example: I met one of my dear blogging friends on a Forum way before I started blogging. She has been helping me since. Instead of struggling with some newbie mistakes, I skipped most of them and went straight for success. Most forums allow links in signatures – use it!
What about Twithelp? I just discovered them, and went a little hog wild posting answers for people with various natural parenting questions. I'm afraid I might've spammed my feed, I was having so much fun. Oops. =) I like the Craigslist idea, as well. Even though right now I don't have any informational products to sell or for free download on my blog yet, I started wondering if I shouldn't advertise there as a natural parenting consultant, and offer to visit people's homes or meet them for an hour or two of consult with their little ones. I could do this locally very, very easily! Thanks again, Brankica! (I promise, I'm not stalking you! lol) Delena
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.