Hey Marcus, thank you so much. Hearing all the compliments make me wish I made a list of 100 traffic sources :) I don't think anyone would publish it though...too much work, lol. I hope everyone will use it and find some fresh traffic for their blogs, most of these sources will work for any blog but some will work better for specific niches. Thanks for sharing and appreciate the comment!
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
We want you to be able to make the most out of AccuRanker which is why we have a dedicated team to help you with any questions you have. We offer complimentary one-on-one walkthroughs where our Customer Success Manager will take you though our software step-by-step. We also have a chat function where you can ask us questions, give us your feedback and suggestions.
Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.
Very often, display advertising stands at the beginning of the customer’s journey, and with this type of ad you can target a much broader audience during the inspiration/awareness phase and create attention for your brand thanks to targeted placement. It is also one of the cheapest ways to increase brand awareness. Just going off of the Google Display Network alone (which SEMrush provides data on), it reaches approximately 92 percent of all internet user and 65 percent of those users are reached daily.
Unfortunately, this particular client was fairly new, so as a result, their Moz campaign data wasn’t around during the high organic traffic times in 2015. However, if it was, a good place to start would be looking at the search visibility metric (as long as the primary keywords have stayed the same). If this metric has changed drastically over the years, it’s a good indicator that your organic rankings have slipped quite a bit.
I once subscribed to a thread on Site Sketch 101 and it was a game where there were supposed to be hundreds of comments. You can imagine how many e-mails I got in an hour! Nick (the blog author) was laughing at me, cause, like he said, that really was a major fail. I would just call it a dumb thing what I did over there, lol! But who would know there will be so many comments here anyway. I was hoping for some but did not expect this many. Well, now I do hope I will get even more :)
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.
Ezinearticles.com, although hit by the new Google algorithm, it is a great source of highly targeted traffic. The bounce rate of visitors I get from EZA is always less than 20%! Choosing a good keyword for an article can result in incredible amounts of traffic. I have been receiving a lot of traffic from a single well written article for a year and a half now!
We are in the SEO industry for a while now, wearing many hats: digital marketers, tool developers, advisers, researchers, copywriters, etc. But first of all, we are, just like you, site owners. And we’ve been through ups and downs regarding organic traffic, and we were in the situation of trying to understand why the Google traffic dropped dramatically at some point as well. Having all these in mind, we’ve thought of easing your work, and we’ve put together a list with the top 16 reasons that can cause sudden traffic drop, unrelated to Google algorithm changes or penalties.
While it’s best to create a custom dimension for filtering out bots, applying the generic bot filter is a good place to start. It’s important to note that filters cannot be applied retroactively, so if you’ve recently turned on this feature, you should be receiving less traffic. Additionally, double-check that you are filtering out your own traffic and IP address.
As we mentioned before, when someone finds your site via a link on a social network, they'll be bucketed under social media as a traffic source. This could include someone tweeting out a link, or it could include you posting a link to your Facebook page. If it's you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later!
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.
Unlike text and display ads, PLAs enable e-commerce companies to target specific products and product groups at the decision stage of the buyer’s journey. They also help to increase brand awareness as they position their brand in front of a highly targeted audience that is looking for a product the company offers. Typically, a PLA contains a product picture and a price, along with a store brand. So it comes as no surprise that Walmart, as one of the world’s largest online retailers, appeared to be the undisputed leader in using PLAs, with almost 604,000 keywords used in April. The company is followed by Home Depot, which sells various home improvement items and targets 139,000 keywords.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
What does that mean for your website? Organic Traffic is any of the customers that come to your website without clicking a link on another site (referral traffic) or clicking an ad (paid traffic) – these visitors used a known search engine and clicked a link to view your website. Much of this traffic is customers from Google, but it also includes other common search engines like Bing and Yahoo. Now that we know what it is, let’s dive into understanding how this information can help you improve your website.
If you’ve recently modified your on-page copy, undergone a site overhaul (removing pages, reordering the navigation) or migrated your site sans redirects, it’s reasonable to expect a decline in traffic. After reworking your site content, Google must re-crawl and then re-index these pages. It’s not uncommon to experience unstable rankings for up to a few weeks afterwards.
On the other hand, structured data are also a real asset to increase your organic traffic and improve your CTR. They refers to values that help search engines categorize and index your content in a creative ways for the user. While there is no direct correlation between those data and a SEO improvement, structured data can really help you boost your visibility in SERPs.
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.