Cheers for sharing that thread, I'd not read it. I think most of the confusion here arises because of how standard GA reports work on a last non-direct click basis - if there's a previous campaign within timeout, that user will be attributed to that campaign, even if they're technically returning via direct. MCF reports are the exception, of course, given that they show *actual* direct.
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Direct traffic. Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser’s address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message. Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing. Direct traffic can also be an indicator of offline marketing success. We offer our views on the benefits of direct traffic at “Direct Traffic is Better than Google Traffic.”
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
The truth is that a major problem for search engines is to determine the original source of content that is available on multiple URLs. Therefore, if you are having the same content on http as well as https you will “confuse” the search engine which will punish you and you will suffer a traffic loss. This is why it’s highly important to use rel=canonical tags. What exactly is this?
If your site gets most of its traffic from Paid Search, you should ask yourself the same kinds of questions. Is this because you have decided to use aggressive advertising to give your business a nice big push? Is the paid search bringing in plenty of sales for your healthy website? If so, that’s great; this strategy can be seen with some large successful companies. If it’s because you are unsuccessful with organic search so you’re doing paid search instead, you’d probably get a good return on investment if you optimize your website. Typically, the Paid Search results stay about the same, but the Organic Search increases and so do sales.
Brands hold a wealth of customer information that may often not seem applicable to SEO — and many times, it’s not. However, if you’re working with an SEO agency, sometimes sharing this knowledge can provide the missing piece to the puzzle. Knowing something as simple as “Consumer preferences are shifting around the color black” could help explain why your traffic is down if your products are often paired with black shoes. Sometimes it’s as easy as connecting the dots.
Danny, thank you so much. I always blush when I get some nice compliment like this, from you, cause you are definitely one of my blogging heroes :) I really appreciate that you took the time to write this comment and share the post. I try to write about stuff I tried and tested, good or bad, and I hope I won't ever end up in that "copy/paste" group of bloggers. Again, thank you and comments like these make me just wanna push forward :)
The amount of e-commerce platforms and online stores are growing yearly. But do we really know how the leading retailers become leaders? What efforts need to be made to execute an effective online strategy? How to do first things first and sort everything out in order? SEMrush conducted an e-commerce study to answer these questions, along with many others. We analyzed...
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
For reasons we’ve already discussed, traffic from bookmarks and dark social is an enormously valuable segment to analyze. These are likely to be some of your most loyal and engaged users, and it’s not uncommon to see a notably higher conversion rate for a clean direct channel compared to the site average. You should make the effort to get to know them.
Otherwise you might end up polluting your website’s traffic. The pages filled with obsolete or low quality content aren’t useful or interesting to the visitor. Thus, they should be pruned for the sake of your website’s health. Low quality pages may affect the performance of the whole site. Even if the website itself plays by the rules, low-quality indexed content may ruin the organic traffic of the whole batch.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.