It's a little awkward, so we'll get straight to the point: This Monday we humbly ask you to defend Wikipedia's independence. We depend on donations averaging about $16.36, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your Monday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia became commercial, it would be a great loss to the world. Wikipedia is a place to learn, not a place for advertising. It unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable, neutral information. Please take a minute to help us keep Wikipedia growing. Thank you.
"We have used quite a few tools for tracking SERPs and keywords as part of our content marketing effort. And there was always something missing. It wasn’t until we found AccuRanker that we were completely satisfied. It has increased our productivity. The powerful filters, tagging, instant checks, integration with GSC, multiple URL detection per keyword, accurate search volume, and notes, are all features we now can’t live without. AccuRanker really has taken our SEO efforts to another level. We were able to grow our organic traffic by 571% in just 13 months."
Another special mention is Quora. The question and answer site is like a high class, actually-useful version of the defunct Yahoo Answers. Experts find questions in their industry to answer and provide detailed answers, either in the form of a moderately lengthy post, or in a post that links out to their websites. You, too, can take advantage of industry questions by answering them the best you can. Users can vote on the most useful answer, and it floats to the top, so the more useful you can be, the more exposure your link will get.
IMDB: This site is #1 when it comes to movies and TV shows. Getting a link from IMDB can be worth a ton of value, but they don’t link out to just anyone. However, that’s not reliable or even plausible for most people. Instead, you need to turn to the one location you’re free to post; the IMDB forums. These forums have a huge audience and narrow topics, and like Reddit or web forums in general, they can be great places to show your expertise, link to your content, and promote deals.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market.
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
For many startups, this means doing enterprise SEO on a small business budget, which comes with a few compromises. The problem is, Google doesn’t accept compromises when it comes to search optimisation and you need to get the fundamentals spot on. The good news is, the sooner you get these right, the faster you’ll be able to build a self-sustaining SEO strategy that doesn’t come back to bite you in the budget later.
Superb resource list Brankica, thank you. I've also included it this week's Erudition, not just because you're in a competition, but because it really is a resource we should all have bookmarked. Actually, I need to make it a study priority and see how many of the sources I can reasonably use on a regualr basis. Link to Erudition | Help files from Information Junkies Anonymous
Consumers only have so much attention and so much money — and for each, they set a “budget” for how much they want to spend with the brands that are important to them. Consumers invest their attention and money into big promotions. Typically, big promos have big results for the retailer, but the flip side is that the promo has emptied the consumers’ budget for attention and money. If the promo is big enough, it even entices some consumers to overspend a little bit (or a lot). When consumers have expended or exceeded their budget, they tend to engage with your brand less. They become immune to marketing messages and spend fewer dollars.
In all of the above cases, you’ve potentially found a page on your website that could turn into a keyword monster with a little extra content and keyword integration. Although we’ve discussed blog posts in this guide, don’t completely overlook the other pages on your website – these tips will work to increase organic traffic on all pages, not just individual blog posts.
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
Hey Christy, thanks so much for the comment and I hear about this HARO thing for the first time. I am definitely going to have to check it out. I have this OCD (lol) that as soon as I hear about something new, I gotta join and try it out. This is officially the new item on my to do list that now has only 563 bullet points. Just kiddin', although we all have long to do lists I always find extra time to see what are the things other bloggers talk about. Thanks so much again :)