It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.
This is my first time on your blog and I found it when I was reading up on who won the contest at Famous Bloggers. I can definitely see why now! I spent a good amount of time reading and going through all the advice that you've stated in this post since I am fairly new to blogging. I believe one of the biggest hurdles that I will come across when trying to further my blogging experience is driving traffic to my blog. I will make sure to apply many of the techniques you've listed in this post to my blog and hopefully I'll see some traffic! I will definitely continue to read your informative posts. Thanks! :)
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I have 103 with the trackbacks in the bottom, lol. For now... and I hope to get many more. I think the sources can be useful and hope someone will find good use of them :) I love how people are in the mood to comment. My favorite thing about blogging are all the connections and I try to be really helpful. So I guess that is the reason I get a lot of comments. Not to mention that I even put a post up on my blog asking everyone to help me be one of the winners :) This is my first contest. I am glad you liked it and sorry for popping up everywhere, lol.
In our traffic sources distribution graphic above we saw that 38.1% of traffic is organic, making search one of the main focuses for any online business that wants to maximize its site’s profitability. The only way to improve your organic search traffic is through search engine optimization (SEO), which helps you improve the quality of your website, ensures users find what they need, and thus makes your site more authoritative to search engines. As a result, your website will rank higher in search engines.
Hey Delena, I am not worried about you stalking me, I like it :) I think you can advertise any service on Craigslist. The idea you have is awesome. Not only you can point your ad to your blog but also make some extra cash. And instead just going locally, I am sure there is something you can do worldwide, like give people advice over Skype or something. Thanks for the awesome comment and the twithelp suggestion.
Let’s say that you are selling dog food. And most likely you will want the best traffic possible on the keyword “dog food”. Creating/building/earning all of your links with the same anchor text will get you in trouble. If you are having 600 links from which 400 use the anchor “dog food”, you might be facing a problem; it will surely raise a red flag to the search engines. And we all know what search engines do when they are getting these kinds of alarms: they begin applying penalties and move your websites so far from reach of the user that you will not be even listed in top 100.
Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often.
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
Another special mention is Quora. The question and answer site is like a high class, actually-useful version of the defunct Yahoo Answers. Experts find questions in their industry to answer and provide detailed answers, either in the form of a moderately lengthy post, or in a post that links out to their websites. You, too, can take advantage of industry questions by answering them the best you can. Users can vote on the most useful answer, and it floats to the top, so the more useful you can be, the more exposure your link will get.
Lol, start from the middle :) Yeah, Squidoo is doing great and I know they are cleaning out all the time when they see a lousy lens. They have angels over there that report stuff like that (I am an angel myself on Squidoo :) And it is even not that hard to make money over there which I always suggest to beginners that don't have money to invest in blogs and sites.
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.
Hi there Brankica, Super WOW! You have a bunch of quality, very applicable listing here. I believe being present on these sites would mean alot of traffic and sales because these are targeted and well renowned sites. I bet I need a lot of hardwork to be present to these sites. And this hardwork pays! Thanks for sharing this entry of yours. This has been the greatest list I've ever read so far. Good job. Cheers, Kira Permunian
BuzzFeed: Everyone knows the primary perpetrator of Clickbait and content appropriation on the web, but seemingly few people realize that anyone can write for them. You can sign up for a free account here, and simply start creating content on their site. There’s a lot of content that sees very little exposure on the site, but if something does catch on – perhaps because of your audience and your brand reputation – BuzzFeed will reach out to you and help by promoting it on the main sections of their site.
The main tip about using answer sites is not to link to your blog every time you answer a question. Especially if the post is not closely related to the question. Answer some questions for the sake of answering them. You will always have links in your bio/profile, so if you answer a question like a rock star (without a link), some traffic will come from people checking out your profile.
Hey Bryan, thanks for the awesome comment. When it comes to videos and photos I kinda have the same feeling like you do, but when ever I do and see some great traffic coming from it, I kinda kick my self in the ...you know... I think article marketing will go on and on, I never had problems with it cause I always approached those articles as I do my own blog posts. So I think, as you say after the adjustment, there will be more of article traffic generation. Thank you so much for the nice words!
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!
PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.
Look at the biggest startup success stories and analyse their content. Airbnb positions itself as the place to find unique travel experiences with locals, Uber is the cheap, on-demand taxi alternative and Skillshare carved its niche as a free learning exchange platform. They all address their audience concerns in a way nobody else is doing and their content has a friendly, approachable tone – even when we’re talking about software startups like IFTTT or Slack.
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
Hi SEO 4 Attorneys, it could be any thing is this for your site for a clients site.It could be an attempt at negative SEO from a competitor? The thing is people may try to push 100's of spammy links to a site in hopes to knock it down. In the end of the day my best advice is to monitor your link profile on a weekly basis. Try to remove negative links where possible if you cant remove them then opt for the disavow tool as a last resort.
Another point which you did mention (between the lines: "and updating your backlinks to point to HTTPS URLs") but I actually didn't realize enough is that updating backlinks when your site switches from http to https is very important. Redirecting all http traffic to the https version of your site from the server (301) is necessary, but doesn't solve losing referral data. Only updating backlinks, especially those on httpS-sites, does. I'd like to emphasize that!
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Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.