Improved Ads and Visual Products. PPC Ads are simply Advertisements. With this, they have full control on what they would like their clients to see first-hand. Contact Number, Location, Services, and Pricing are some of the details that they can easily display to clients. Apart from that, images are now readily available so that clients will be able to get a preview of what they are browsing or buying (for selling sites).
You also should not underestimate the impact that organic search can have on the success of your website. Our research here at BrightEdge has found that about 51 percent of the traffic on the average site comes from the SERPs. In other words, more people land on your site because of the results pages for particular queries than because of your email, social media, and paid marketing efforts combined.
It means that every piece of content that leads searchers to you is extending your brand equity. Not only that, you’re creating multiple touch points, so potential customers have every opportunity to discover your business. It takes on average of 6-8 touch points with a brand before someone becomes “sales-ready.” Too many? Well, for some industries, it’s way more. One woman’s car-buying journey took 900 digital touch points spanning three months.
There’s also a lot of stuff even just around how much having a few simple images in your LinkedIn Pulse or blog post can really increase engagement. We’re becoming a much more visual society as it is. If you look at every social network, there’s now the ability to do video, to add photos. And so the more that you can capitalize on that, the better.
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).