To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.
Hi Brankica Wow, this is a super-comprehensive list for me to go through one by one and try those I have not even heard of till now :-) As always, some very useful information for those of us serious about our traffic generation and making an impact in our niche. Thanks for sharing your own experiences and I'll let you know how I go when I have implemented some of your suggestions. Patricia Perth Australia
This community is full of opportunities if you're a fashion-based retailer. One of the major advantages is the fact that they add links to each of the products that they feature within their outfits - the links go directly to product pages. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate.
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I am too much late to commenting on this article. I want to read "How much get Organic traffic by SEO", found your your article on top & really very interesting. James Norquay, you did good research.I think Now days google block mostly SEO activities. Is this worthy for current marketing scnerio?If any other post to related strategy for increasing Organic traffic, you can reffer me.
Wow Brankica, what a list! Completely and utterly usable list that I am sure to apply in my niche. Very detailed post especially as you stated how to make the most of even the well known ones. We usually overlook the offline traffic generation forgetting that once upon a time, there was no internet. Slideshare sounds like something I could use. This post is unbeatable! Good job!
Note the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider a user who discovers your site via organic search, then returns via direct a week later. Both sessions would be attributed to organic search. In fact, campaign data persists for up to six months by default. The key point here is that Google Analytics is already trying to minimize the impact of direct traffic for you.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Looking back at our lab site, we can see that Organic Search is doing well for us. However, if we put a little effort into social media, we’d probably see growth in that sector — and a bigger pie. We’ve got some strong referrals (and high quality links that improve our search presence), but if we put some work into building more of those links, we’d probably see more referral traffic and, again, a bigger pie. Should we add paid search? For this site, no. It’s part of our community service and has little revenue potential, so we wouldn’t see much ROI from ads.
Hey Ryan, thanks for including me, I will be over there to thank you as well :) I am glad you liked the post and definitely don't advice on getting into all of them at once, lol. I am the first one that would try all, but I learned that it is the wrong way to go in about anything. The best thing would be choosing one or two of these and tracking results. I learned that Flickr can take too much time for some types of blogs, while others will have great results with it. Depends on the niche a lot. But I know you will do the best thing, you always do! Thanks for the comment and helping me in the contest!
We want you to be able to make the most out of AccuRanker which is why we have a dedicated team to help you with any questions you have. We offer complimentary one-on-one walkthroughs where our Customer Success Manager will take you though our software step-by-step. We also have a chat function where you can ask us questions, give us your feedback and suggestions.
Brankica, aloha. Yet another great article. With the in-depth info and resources you have been giving us, I don't know how you have time for anything else. This is another one that will live on my computer. You mention several words/places that I have not seen before. Look forward to exploring. Off to tweet. Will be working on a 51 for you. Take good care, my friend. Aloha. Janet
Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI.
In all of the above cases, you’ve potentially found a page on your website that could turn into a keyword monster with a little extra content and keyword integration. Although we’ve discussed blog posts in this guide, don’t completely overlook the other pages on your website – these tips will work to increase organic traffic on all pages, not just individual blog posts.
When you run an email marketing campaign, we hope you're including links in that email that lead recipients back to your website -- to read more content, convert, whatever. When you take a look at email marketing as a source of traffic, you'll be able to see how much traffic is sent to your website due to email marketing campaigns you've sent out. That's how we found out, for instance, that driving blog email subscriptions was extremely important to the growth of a business blog -- because many of the visits we receive each month come from subscribers who get pinged in their inboxes that a new blog post is published, prompting a click through to the post! Just be sure to include tracking tokens in the links of your email, otherwise the clicks won't be properly bucketed under the email marketing source.
Good content is not enough anymore. Your articles have to be outstanding and must be much better than the one of your competitors. Don’t write just and useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd. The competition is increasing as we speak, and quality will be the only way to succeed.
Hey Brankica, Wow, what an amazing post, packed with incredible sources of traffic. No more excuses if there are so many places to tap into to generate traffic. This is definitely the most popular post in the contest. Well done, girl! :) Thanks for sharing your insights. I have picked up a few sources that I haven't used before. All the best, Mavis
When a user follows a link on a secure (HTTPS) page to a non-secure (HTTP) page, no referrer data is passed, meaning the session appears as direct traffic instead of as a referral. Note that this is intended behavior. It’s part of how the secure protocol was designed, and it does not affect other scenarios: HTTP to HTTP, HTTPS to HTTPS, and even HTTP to HTTPS all pass referrer data.
Relying too much on one source of traffic is a risky strategy. A particular channel or strategy can be fantastic for generating traffic today, but it doesn’t mean it will stay the same tomorrow. Some sites lost out when Penguin started penalizing on certain SEO linking practices. Others lost out when Facebook decided to massively restrict organic reach. If your site relies exclusively on only one source of traffic, then algorithm changes can create some serious trouble for you. So be aware of the importance of diversifying and know the options available from different traffic sources.
I feel that an article is only good if it adds value to the reader, and this one qualifies as a great article because it has shown me quite a few new ways in which to generate traffic to my blogs. I would like to tell you that I had read your suggestions about using flickr images on blog for traffic generation some other place as well and I have religiously followed that on my blog and today at least 15% of the traffic to my site comes from there! I am therefore going to follow the other suggestions as well (the ones that I am not following now) and hope to take my blog from Alexa 500K to sub 100K in the next couple of month!
On the basis of this article alone, you should be given a Ph.D in internet traffic generation. Absolutely fantastic set of ideas & sources for traffic generation. I had taken a print of this article the first I read it and then took some serious action of some of the ideas that have mentioned here - flickr images, blog commenting, slideshare (this even resulted in some great business leads and closures), sites such as blog engage, blog interact, social media sources such as LinkedIn, forum participation etc. And they have done wonders to my sites. The fact that there are 319 comments here even as I write is testimony to the authenticity of the ideas presented here. Great article which will one day be a classic - if it is not already.
It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.
Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.
If, on the other hand, you’ve already migrated to HTTPS and are concerned about your users appearing to partner websites as direct traffic, you can implement the meta referrer tag. Cyrus Shepard has written about this on Moz before, so I won’t delve into it now. Suffice to say, it’s a way of telling browsers to pass some referrer data to non-secure sites, and can be implemented as a element or HTTP header.
You are giving some great advice to use for increasing readership and loyal followers. I am trying to include 2-3 sources from each of your list categories so that I have a balanced approach to increasing traffic. Right now I am learning Stumble Upon and Squido.com. Although I submit articles to Ezine, I think my keywords are not strong enough to get a good click through rate. I am getting better about writing articles with strong keywords now; sort of fell off the pace of that when I started using a lot of guest authors :( Thanks for your great insights and check list for increasing traffic, Brankica!
Now, there's one more little group that might fall into direct traffic -- it's something you might have heard about as "Dark Social" if you've been staying up to date on, well, dark social as a referral source. Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). Often, this unidentifiable traffic -- anything without a referring URL -- is also bucketed into direct traffic. Now, as BuzzFeed so eloquently puts it, "all 'dark social' traffic is direct traffic, but not all direct traffic is dark social."
Or, you could make up a fun game where the first person posts a picture illustrating their pet’s name. The next person has to guess their pet’s name based on the picture. So, if I had a dog named Spot, I might post a picture of a spot. (I did say to keep it simple!) Of course, it’s easy to guess, but it’s also fun and all you have left to do is sit back and watch the comments roll in.
Yahoo Answers is one of my favorite traffic generation sources when it comes to answer sites. It has been one of my main traffic sources on a niche site for a long time, even after I haven’t used it for months. The main thing is to give your best when answering. If your answers are chosen as the best ones, you will have more respect in the eyes of the visitors so… yes, more of them will come to check out your blog.
If we are managing any SEO project for a long time, then it is our responsibility that we should analyze our track record and modify required changes in every 6-7 months according to organic traffics, keyword search volume, ranking position, landing page metrics, INSTEAD of comparison these points after loosing our ranking position and organic traffic.
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market.
Traffic from organic search is free and long-lasting, which makes you less dependent on advertising budgets. If you look at the list of the top three American e-commerce retailers, you will find that it matches the above data with the top three companies getting the most organic traffic. This definitely proves that SEO pays off in the long run: you attract quality traffic in large volumes without paying for it directly.
Brankica,Oh my gosh girl you have really covered traffic generation. This enough to keep us all busy for awhile.I have been doing some offline advertising that work. I think the best one has been wearing Tshirt that invites people to site. It is a catchy domain name that they have to remember and go home and type in. I am amazed at how many people actually do it.Thanks for the new ideas.
Brankica Great post. Looks like I've got a few weeks worth of exploring to do - checking out these blog traffic boosting tools and ideas! One question I have: How do you measure the success of each of these tools and tips? Surely you have tried some that were less successful than others. Do you track metrics and weed out the less-than-stellar time-suck ideas? I'd love to hear how you settled on these that you mention in the post. Perhaps there's value in talking a bit about the ones that have fallen by the wayside and why as well.
Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.
Forum comments work much the same way as blog comments, except you tend to lack the base post from which to play off. Instead, you need to invest some time into getting to know the culture of the forum, the prominent users, the rules, and the discussion flow. If people generally post one sentence at a time, adding a 3,000 word post will be excessive and may be mocked. If people tend to post lengthy discussions, short posts may have a negative effect. And, like Reddit, some sites may be very rabid about enforcing no advertising.
People who use the ambiguous phrase “social media marketing” are typically referring to advertising: you broadcast your message and hope people will listen. Even if you overcome consumer indifference with a well-targeted campaign, any subsequent interactions are affected by their very public nature. The privacy of dark social, by contrast, represents a potential goldmine of intimate, targeted, and relevant interactions with high conversion potential. Nebulous and difficult-to-track though it may be, dark social has the potential to let marketers tap into elusive power of word of mouth.
In order to get the whole bundle of internal links for your website, in the same Search Console, you need to go to the Search Traffic > Internal Links category. This way you’ll have a list with all the pages from your website (indexed or not) and also the number of links pointing to each. This can be a great incentive for discovering which pages should be subject to content pruning.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Brankica, what a valuable post you've contributed here! These are all great methods for driving traffic to your website. Here's two more suggestions: 1. Write Amazon reviews on products/books related to your website and sign those comments with your name, the name of your blog, and its URL. You can even do video reviews now and mention your blog as part of your qualifications to review a particular book or product. 2. QR codes on flyers. People can scan these with their phone and be sent directly to your blog. I'm seeing these all over the city lately linking to things like bus schedules, Foursquare pages, and what not. Once again, thanks for this post!
Unfortunately, this particular client was fairly new, so as a result, their Moz campaign data wasn’t around during the high organic traffic times in 2015. However, if it was, a good place to start would be looking at the search visibility metric (as long as the primary keywords have stayed the same). If this metric has changed drastically over the years, it’s a good indicator that your organic rankings have slipped quite a bit.