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Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. Then, you could drill down into more detail to see which keyword they searched to get to your website. For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." This is important to know because it helps businesses understand which keywords are driving the most traffic, leads, and customers so they can develop better-informed content and keyword strategies.
BrightEdge research supports that a blended approach is best for delivering high performing content. Not only will combining organic and paid search increase website traffic, but it will offer a bigger return on the investment. Take Retail, Technology and Hospitality industries, for example — organic and paid search combined make up more than two-thirds of their total revenue.
You had to know social media would be on the list. I generally recommend that a site only have a presence on 2-3 social networks, at least while they’re small. It’s a lot of work to maintain, engage, and update a social network profile, and keep its messaging consistent with your branding. You can always spay someone to do it for you, but then it’s not a free traffic source, is it?
Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
Direct traffic. Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser’s address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message. Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing. Direct traffic can also be an indicator of offline marketing success. We offer our views on the benefits of direct traffic at “Direct Traffic is Better than Google Traffic.”
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Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.
Absolutely nothing (other than the scale of the challenge). Google doesn’t care whether you’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world’s biggest brands and search engines want to see the same things from you as any other kind of business.
Direct traffic refers to traffic you receive to your website that doesn't come through any other channel. So, when you type www.hubspot.com into your search bar and hit 'Enter,' you're accessing HubSpot.com via direct traffic. If someone posted a link to www.hubspot.com on Facebook, however, and you clicked on that link, your visit would be bucketed in HubSpot.com's social media sources.
Wow! I have learned so much from you this evening. Thank you. It prompted me to create a list of my own I have sporadically (and unfocused) have been doing myself. I have been using Flickr, but not linking back to my post... shame on me. Going back tomorrow and starting to add links. I do Cinch my articles which can be found on Itunes and I use Odiogo where people can also listen to all of my articles (including the ones I don't personally Cinch). Also, I like Blog Glue to refer and be referred. My main goal is to have a focused plan. I like your recommendation to focus on 5 at a time. Thanks again.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties.
After adjusting that, the table refreshes again and I’m looking at a month-by-month summary of my Organic Traffic. Hover your mouse over any single month dot to view a summary of that month’s numbers. In this particular example, we can see that recently there’s been an increase in Organic Traffic. January had 6,630 organic sessions, February (short month) had 5,982 and then March came in strong with 7,486 organic sessions. This information lets us know that something on the site is performing better than usual in March. In most cases, this means that either interest in a topic has increased or the website has begun to rank better in the search engines for specific keywords. In the next section we’ll begin to break this down further.
Haven’t heard of search engine optimization yet? Search engine optimization (or SEO for short) is initiated to help boost the rankings of your website within organic search results. Some examples of techniques used to boost organic SEO include using keywords, building local citations or mentions of your business across the web, and writing content that’s valuable and relevant for real people. The goal is to have unique and quality content, a user-friendly website, and relevant links pointing to your site. These are just a few of the things that can influence the rank of a site within an organic search.
IMDB: This site is #1 when it comes to movies and TV shows. Getting a link from IMDB can be worth a ton of value, but they don’t link out to just anyone. However, that’s not reliable or even plausible for most people. Instead, you need to turn to the one location you’re free to post; the IMDB forums. These forums have a huge audience and narrow topics, and like Reddit or web forums in general, they can be great places to show your expertise, link to your content, and promote deals.
Note the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider a user who discovers your site via organic search, then returns via direct a week later. Both sessions would be attributed to organic search. In fact, campaign data persists for up to six months by default. The key point here is that Google Analytics is already trying to minimize the impact of direct traffic for you.
Once you receive a response, it’s time to hand over the list of links and suggest your content. But remember: this isn’t a time to pitch! Instead, your response should aim to point out your content, and suggest that it might make a good addition to their page if they want to add it. By employing this method, the site owner will be far more likely to include your link as a thanks for pointing out their broken links.