Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Now we have a list of landing pages for only visitors that originated from organic searches. Using this list, you can begin to explore your site content and better understand how the search engine is ranking your pages and where some of your traffic is originating. In addition to that, you can also see valuable information about how long these visitors average on the website and how many other pages they view after their initial landing.
James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
What does that mean for your website? Organic Traffic is any of the customers that come to your website without clicking a link on another site (referral traffic) or clicking an ad (paid traffic) – these visitors used a known search engine and clicked a link to view your website. Much of this traffic is customers from Google, but it also includes other common search engines like Bing and Yahoo. Now that we know what it is, let’s dive into understanding how this information can help you improve your website.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
Facebook ads are a great way to get highly targeted traffic to your blog (landing page, fan page, what ever). Although not a free traffic source, it is a great one. The price is not very high and I think it is pretty acceptable considering that you can choose demographics of Facebook users that will see your ad. I had great success getting traffic that converts on one of my niche sites.
Hey Diana, out of these 50, you know all of them will work different for different blogs and I haven't fully "milked" some of them, but my top 10 are: commenting, Stumbleupon, Twitter, guest blogging, Reddit, Networked blogs, Blogengage, Bloginteract, round ups and Linked In. Not necesarily in this order of course. I do have to add that one of my top traffic sources (actually the number one) are search engines. Also, I have a lot of subscribers so they keep coming back too. If you have any questions, just post them and I will try to explain better :) Thanks so much for the comment!
This is a breath of fresh air. Information Technology has been, for too long, plagued by those exploiting the ignorance of well intentioned people. The more good gen we have the better we will do and the better services will become. We put useful information on our web site for people wanting to start up renting out cottages. It is extensive and quite annoys our rivals who keep this sort of thing secret, only giving it out if you 'send for an information pack'. This, then, gives them the green light to pester you with sales calls and threatened sales visits. Generosity with information is the way forward. People remember it and associate it with a postive attude towards business relationships. Thank you for your help with these links.
But now, that is all changing. We can still see all of that information ... sometimes. Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption . What does that mean? It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. So if you're logged in to, say, Gmail when you do a search, the keyword you used to arrive on a website is now encrypted, or hidden. So if that website drilled down into its organic search traffic source information, they'd see something like this:
Hey Chaitanya, thanks so much for the great words. Since your blog is new, you should not worry about traffic, cause it is pretty normal not to have much of it when you just start. But it is up to you to work on getting more of it. You say you are gonna try some of these tips and I hope you will. Of course, I will be waiting for the feedback. Don't forget to include some SEO in your posts and write more good content so the people that visit you first time, keep coming back. If you get stuck, you can always contact me through my blog! Thanks again for such a nice compliment about my post!
If you feel as if your business is being overtaken by your competitors, it may be because they are already taking advantage of everything that social traffic can do for them. Having a Facebook page or Twitter account with a huge amount of likes or followers automatically makes you look more legitimate. For example, would you rather buy something from someone whose page has 50 likes, or someone whose page is really popular and has 2,000 likes? The answer is obvious.
When you run an email marketing campaign, we hope you're including links in that email that lead recipients back to your website -- to read more content, convert, whatever. When you take a look at email marketing as a source of traffic, you'll be able to see how much traffic is sent to your website due to email marketing campaigns you've sent out. That's how we found out, for instance, that driving blog email subscriptions was extremely important to the growth of a business blog -- because many of the visits we receive each month come from subscribers who get pinged in their inboxes that a new blog post is published, prompting a click through to the post! Just be sure to include tracking tokens in the links of your email, otherwise the clicks won't be properly bucketed under the email marketing source.
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
Now, there's one more little group that might fall into direct traffic -- it's something you might have heard about as "Dark Social" if you've been staying up to date on, well, dark social as a referral source. Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). Often, this unidentifiable traffic -- anything without a referring URL -- is also bucketed into direct traffic. Now, as BuzzFeed so eloquently puts it, "all 'dark social' traffic is direct traffic, but not all direct traffic is dark social."
Consumers only have so much attention and so much money — and for each, they set a “budget” for how much they want to spend with the brands that are important to them. Consumers invest their attention and money into big promotions. Typically, big promos have big results for the retailer, but the flip side is that the promo has emptied the consumers’ budget for attention and money. If the promo is big enough, it even entices some consumers to overspend a little bit (or a lot). When consumers have expended or exceeded their budget, they tend to engage with your brand less. They become immune to marketing messages and spend fewer dollars.
PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.
I am too much late to commenting on this article. I want to read "How much get Organic traffic by SEO", found your your article on top & really very interesting. James Norquay, you did good research.I think Now days google block mostly SEO activities. Is this worthy for current marketing scnerio?If any other post to related strategy for increasing Organic traffic, you can reffer me.
Hi Brankica! I had to stop by again and let you know how a few of these ideas of yours are working for me. Purely because of this article, I put an ad on Craigslist for my Natural Parent consulting. Also I started posting a bit on Q&A sites, but I should bump that up. Paper.li didn't make a lot of sense to me until the other day when I was mentioned on Twitter, followed the link, and got to see exactly what it was. Then I went, "Ohhh! That's what she meant!" lol Next on my list is Slideshare. My Beat the Stress articles seem to be the most successful so I'll use those. Maybe I should shift focus a little to stress management and parenting? =) Thanks, as always! I should just print out this list.
The time has never been better to jump on the Facebook and Twitter bandwagons and buy social traffic at incredibly affordable rates. Imagine having each and every post you make on Twitter or Facebook get seen by thousands of people and then having their hundreds of thousands of friends and followers see them as well. Don’t forget about the added benefits that these types of boosts can give you in the big search engines either. Stop wasting time trying to build these accounts by yourself. It’s time to let the professionals take care of getting likes and followers so you can spend your valuable time on building your business and taking care of your customers.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing. Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, "organic search" is now common currency outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.
AccuRanker is faster, better and more accurate for rank tracking than enterprise tools and If you want a best of breed strategy to you toolbox, AccuRanker is part of that solution. Getting instant access to bulk upload and download of thousands of keywords on the clients rankings and their competitor rankings on specific chosen keywords enabled GroupM to analyze big data within short deadlines. AccuRanker is the best in the industry when it comes to one thing: Rank Tracking.
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
If your page is ranking for a keyword like “social media management,” you might want to look into similar long-tail keywords, such as “social media management pricing” or “social media management tools.” Chances are, adding in sections that address these subjects will be fairly easy. Additionally, by adding in a few extra long-tail keywords, you’ll have the added bonus of increasing the total keyword density of the page.
Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!