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Hey Mavis, thanks for that :) I wrote down all the ideas from the comments as well so there are at least 65 ideas now, lol. I just wish we all had more time in a day to really work on all of them. I guess all that testing and tracking comes now so we can focus on the best for our blogs. But do I even need to say how much I hate testing and tracking.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources: