You could spend a week researching and writing a 3,000 word in-depth guide only to find that in a month its traffic is being eclipsed by a 300 word blog that took you one tenth of the time to write. That little gem could start ranking for some pretty valuable keywords – even if you never planned for it to. Give it a makeover and you’ll see your rankings on SERPs (search engine results pages) and organic traffic values soar. We’ve seen this strategy work with both our clients and our own website. Big bonus: it’s actually an easy strategy to pull off. Here’s how:
Understanding where your site visitors come from is an integral part of any marketing strategy. Your website is the heart of your digital marketing practices, with traffic acting as the blood. No traffic means your website can’t do anything for your business; knowing the different kinds of traffic and how they play into your website gives you the power to make educated decisions on how to improve your marketing practices.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
You should definitely listen to than man. He knows what is working and that is why all the SBI sites are so successful (at least for those that actually apply his tips, lol). Not going to tell you what to do, but try other free sources before spending on Adwords. I actually think ADW is great for landing pages, where you are selling something that will make you a nice amount of money, but it is hard to get them to work if you are not an expert. Actually what I am trying to say is that if you are trying to just get more traffic, blog commenting would be much better. OK, all the free resources need time, but they can often convert better than others. PreSell and SEO the SBI way are a guarantee of a successful site (talking from experience here). Thanks for the comment and waiting for more feedback :)
In most cases, the largest amount of traffic to your site will be comprised of direct and organic traffic. If you have a partnership with an industry association or manufacturer, you may see referral traffic from their website. If you decide to do paid advertising such as pay-per-click marketing, you might see traffic coming in from ad campaigns as well.
Let’s say you wish to block all URLs that have the PDF. extension. If you write in your robots.txt a line that looks like this: User-agent: Googlebot Disallow: /*.pdf$. The sign “$” from the end basically tells bots that only URLs ending in PDF shouldn’t be crawled while any other URL containing “PDF” should be. I know it might sound complicated, yet the moral of this story is that a simple misused symbol can break your marketing strategy along with your organic traffic. Below you can find a list with the correct robotx.txt wildcard matches and, as long as you keep count of it, you should be on the safe side of website’s traffic.
Hey Julia, thanks so much for the comment. I just saw the idea you were talking about, that is awesome. I think you are right cause although it seems a bit inconvenient, I personally wrote down a few URL like that in my cell phone or notebook to check it out when I am back at the computer. Wow, this is something I need to think about. Also, how about those big billboards?
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting.
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
Once you’ve identified a relevant keyword target, add in it — but don’t stuff the page. Only use additional keywords where it makes sense. Don’t forget to hyperlink these keywords to other relevant blog posts you’ve written, and incorporate them into headings and sub headers for increased SEO oomph. If you need some additional help here, check out our guide on how to write a blog post that ranks well (and converts!).
Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.
Hi Brankica! I had to stop by again and let you know how a few of these ideas of yours are working for me. Purely because of this article, I put an ad on Craigslist for my Natural Parent consulting. Also I started posting a bit on Q&A sites, but I should bump that up. Paper.li didn't make a lot of sense to me until the other day when I was mentioned on Twitter, followed the link, and got to see exactly what it was. Then I went, "Ohhh! That's what she meant!" lol Next on my list is Slideshare. My Beat the Stress articles seem to be the most successful so I'll use those. Maybe I should shift focus a little to stress management and parenting? =) Thanks, as always! I should just print out this list.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
Thanks for this handy info. I wasn't aware that Google owned Vark so I'm off to check it out. There is so much to learn about the best sites to use on the internet for traffic generation. I'm too frightened of spending more time surfing than actually writing for my own blogs that I probably don't do nearly enough 'looking'. Does anyone else have this time problem V's actual work time?
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.