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Unlike text and display ads, PLAs enable e-commerce companies to target specific products and product groups at the decision stage of the buyer’s journey. They also help to increase brand awareness as they position their brand in front of a highly targeted audience that is looking for a product the company offers. Typically, a PLA contains a product picture and a price, along with a store brand. So it comes as no surprise that Walmart, as one of the world’s largest online retailers, appeared to be the undisputed leader in using PLAs, with almost 604,000 keywords used in April. The company is followed by Home Depot, which sells various home improvement items and targets 139,000 keywords.

Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.

Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
Thanks a lot for these info, sometimes I really like when I get so many info only in one page.. Sometimes I think that I should start using sites like Yahoo Answer and I think that I will at the end of the day and end up in sleepy mood and leave for next day which never comes.. :( You have told all the ideas I can think f so I can't suggest No.51, Sorry.. But you have given me lots of new idea Thanks a lot for that.. :)
11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.

I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
That helped explain some of the organic traffic loss, but knowing that this client had gone through a few website redesigns, I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed, if you’ve recently done a website redesign where you’re changing URLs, it’s smart to look at your top organic landing pages from before the redesign and double check to make sure they’re redirecting to the correct pages.
Whether location comes into your SEO strategy really depends on the nature of your startup. Airbnb certainly wants to be showing up in local results, and the likes of Uber, Skyscanner and Deliveroo all rely on location data to connect with users new and old. This is a crucial factor in terms of relevance for suitable searches and you may need to consider this if location plays a key role in your startup.

In most cases, the largest amount of traffic to your site will be comprised of direct and organic traffic. If you have a partnership with an industry association or manufacturer, you may see referral traffic from their website. If you decide to do paid advertising such as pay-per-click marketing, you might see traffic coming in from ad campaigns as well.
Hey Ryan, thanks for including me, I will be over there to thank you as well :) I am glad you liked the post and definitely don't advice on getting into all of them at once, lol. I am the first one that would try all, but I learned that it is the wrong way to go in about anything. The best thing would be choosing one or two of these and tracking results. I learned that Flickr can take too much time for some types of blogs, while others will have great results with it. Depends on the niche a lot. But I know you will do the best thing, you always do! Thanks for the comment and helping me in the contest!

Hey Don, that is a great question and I will give you the overview. Now I have been trying these out for almost two years, for example Yahoo Answers was one of the first ones I tried and brought great results then. So first you need to decide which ones will you try and then track the results. I use Google Analytics to track the incoming traffic. So if I am focusing for example on blog commenting, I will note where I commented, how many times, etc and then see if those comments brought me any traffic. It depends a lot on the type of comment I make, the title of my ComLuv post, but you can still get some overview of how that traffic source is working for you. There are of course sources I discover "by chance". For example, in the last month Paper.li brought me 24 visitors, that spent more than 2 minutes on average on my blog. That is more than some blogs I comment on regularly bring me. So in this case, I will try to promote the paper.li a bit better and make it work for me. I will unfollow some people on Twitter that are not tweeting anything good so my paper.li chooses better posts hence better tweeps and get me exposed to them. A lot of them will RT my paper.li daily, so there is more potential of my content being shared. In case of the blog I mentioned, since none of the posts are becoming viral, the blogger is average, it is obviously not bringing me any traffic, I will start commenting less and work more on those that bring me more traffic. Now this is all great, except I get emotionally attached to blogs I read so I don't look at numbers like that :) But that is how you should track results. The main thing after reading this post is to choose up to 5 of these sources you feel comfortable with, work on them and track results. Keep those that work for you and ditch those that don't. It is a lot dependent on the niche you are in, too. I always try one source for up to a month, if there are no results in a month, I stop working on it and move to another one. If I didn't answer all you wanted to know, just ask additional questions, I am more than glad to help :)
Otherwise you might end up polluting your website’s traffic. The pages filled with obsolete or low quality content aren’t useful or interesting to the visitor. Thus, they should be pruned for the sake of your website’s health. Low quality pages may affect the performance of the whole site. Even if the website itself plays by the rules, low-quality indexed content may ruin the organic traffic of the whole batch.
Hey Jym, thanks a bunch :) Yeah, I don't think everyone need to use each and every one of these, especially at the beginning. But I do find the list useful for those with "older" blogs. When you are thinking "Where else can I go to get more people to see my blog". That is what I do with my first website. Again, I agree with the part of identifying the ones that will work the best, so we don't spend too much time getting no results. Thanks so much for the comment
Hey there, I had to come back and post some updates. I tried your tips on my brand new blog and got following results. I have to say it is a brand new free wordpress site and I got it to have 30 daily visitors after only 5 days of following your advice. It's been 2 weeks that I am using the tips and I am up to 45 daily visitors.I also made my first money with that blog. Since I am a lot more active on Squidoo, I decided to try some of these ideas over there too, and I had my traffic double in only one week.Thanks and I will be back with more numbers and feedback how I made these traffic sources work for me.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
You can apply this to marketing in a few ways. If, for example, you purchase paid search advertising, you’ll want to make sure those “CPC” sources have generally low bounce rates. If a pay-per-click or cost-per-click campaign has a high bounce rate (1) check your landing page to make sure that it provides the content promised in your ad, (2) check your ad copy to ensure it is clear, and (3) check your keywords.
Brands hold a wealth of customer information that may often not seem applicable to SEO — and many times, it’s not. However, if you’re working with an SEO agency, sometimes sharing this knowledge can provide the missing piece to the puzzle. Knowing something as simple as “Consumer preferences are shifting around the color black” could help explain why your traffic is down if your products are often paired with black shoes. Sometimes it’s as easy as connecting the dots.
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.

Woah Brankica. I came over to support you because you are a good friend and you deserve it, but now that I am here, I am supporting you because this post is friggin insane!!! Fark, so glad I am NOT in this contest now, how could I compete with this?!?! Honestly Brankica, this post deserves to win because its genuinely one of the most thorough and easy to digest posts on traffic generation that I have EVER read. Respect
Hey Caroline, that is one of the great things, being included like that. Happened to me once, when my favorite blogger asked a question on her FB page and then included the testimonials in one of the pages. So not only did I get a dofollow link from a site that is Alexa less than 5.000 but I was so happy to be featured on her blog. Thanks for the awesome comment and I would love some feedback in a week or so, when the first results come in :)
Wow Brankica, what a list! Completely and utterly usable list that I am sure to apply in my niche. Very detailed post especially as you stated how to make the most of even the well known ones. We usually overlook the offline traffic generation forgetting that once upon a time, there was no internet. Slideshare sounds like something I could use. This post is unbeatable! Good job!
That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
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