In our traffic sources distribution graphic above we saw that 38.1% of traffic is organic, making search one of the main focuses for any online business that wants to maximize its site’s profitability. The only way to improve your organic search traffic is through search engine optimization (SEO), which helps you improve the quality of your website, ensures users find what they need, and thus makes your site more authoritative to search engines. As a result, your website will rank higher in search engines.
Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process.
Now we have a list of landing pages for only visitors that originated from organic searches. Using this list, you can begin to explore your site content and better understand how the search engine is ranking your pages and where some of your traffic is originating. In addition to that, you can also see valuable information about how long these visitors average on the website and how many other pages they view after their initial landing.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
Otherwise you might end up polluting your website’s traffic. The pages filled with obsolete or low quality content aren’t useful or interesting to the visitor. Thus, they should be pruned for the sake of your website’s health. Low quality pages may affect the performance of the whole site. Even if the website itself plays by the rules, low-quality indexed content may ruin the organic traffic of the whole batch.
As I said at the beginning of the article, more naturally earned backlinks, will help you get more organic traffic and improve SEO. You can suggest your readers to link back to your website by having a small widget at the bottom of your posts. Just as you have the social media sharing links, an embedded linking widget will increase the chances to get more backlinks.
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Here is a common narrative that many e-tailers can relate to: You identified your “sweet spot” in the marketplace and know that charging above this threshold leads to price sensitivity. Your core products drive volume — which allows you to achieve amazing growth. Then, one day, your focus shifted. Maybe you stopped churning out iterations of your best sellers, or maybe you tried to focus on your higher-revenue products — all the while alienating the people who liked your previous offerings.
This quickly turns into a “chicken-and-egg” situation. Are fewer people coming to your site due to poor visibility in the SERPs? Or have you shifted your product focus, and is that why consumers are no longer interested in your brand? For a quick check, look at Google Search Console data, and pull positions and clicks by page. If position is staying relatively stagnant, this means your brand is not losing visibility in the SERPs, and there may be a bigger issue at play.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Lol, start from the middle :) Yeah, Squidoo is doing great and I know they are cleaning out all the time when they see a lousy lens. They have angels over there that report stuff like that (I am an angel myself on Squidoo :) And it is even not that hard to make money over there which I always suggest to beginners that don't have money to invest in blogs and sites.
Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
Putting it simple, duplicate content is content that appears on the world wide web in more than one place. Is this such a big problem for the readers? Maybe not. But it is a very big problem for you if you are having duplicate content (internally or externally) as the search engines don’t know which version of the content is the original one and which one they should be ranking.
We are in the SEO industry for a while now, wearing many hats: digital marketers, tool developers, advisers, researchers, copywriters, etc. But first of all, we are, just like you, site owners. And we’ve been through ups and downs regarding organic traffic, and we were in the situation of trying to understand why the Google traffic dropped dramatically at some point as well. Having all these in mind, we’ve thought of easing your work, and we’ve put together a list with the top 16 reasons that can cause sudden traffic drop, unrelated to Google algorithm changes or penalties.
Hey there, I had to come back and post some updates. I tried your tips on my brand new blog and got following results. I have to say it is a brand new free wordpress site and I got it to have 30 daily visitors after only 5 days of following your advice. It's been 2 weeks that I am using the tips and I am up to 45 daily visitors.I also made my first money with that blog. Since I am a lot more active on Squidoo, I decided to try some of these ideas over there too, and I had my traffic double in only one week.Thanks and I will be back with more numbers and feedback how I made these traffic sources work for me.
For the short-term, PPC is generally your best bet. The minute your ad runs, it delivers results. But when the budget stops, so do the benefits. Because SEO relies on your website’s content, linking structure, and meta data, developing a thorough strategy that delivers real results takes more time than setting up a PPC campaign. However, SEO’s results may be more valuable to you and your organization in the long run.
In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.