In other words, businesses have much less visibility into which keywords searchers are using to find them, making it much harder to understand which words and terms are or working -- or not working -- in their search engine optimization. Google said this would only affect about 11% of searches, but the truth of the matter is the number is much greater than that, and is only continuing to increase as Google's user base grows. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.
For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.
Now, there's one more little group that might fall into direct traffic -- it's something you might have heard about as "Dark Social" if you've been staying up to date on, well, dark social as a referral source. Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). Often, this unidentifiable traffic -- anything without a referring URL -- is also bucketed into direct traffic. Now, as BuzzFeed so eloquently puts it, "all 'dark social' traffic is direct traffic, but not all direct traffic is dark social."
Brankica, aloha. Yet another great article. With the in-depth info and resources you have been giving us, I don't know how you have time for anything else. This is another one that will live on my computer. You mention several words/places that I have not seen before. Look forward to exploring. Off to tweet. Will be working on a 51 for you. Take good care, my friend. Aloha. Janet
Yahoo Answers is one of my favorite traffic generation sources when it comes to answer sites. It has been one of my main traffic sources on a niche site for a long time, even after I haven’t used it for months. The main thing is to give your best when answering. If your answers are chosen as the best ones, you will have more respect in the eyes of the visitors so… yes, more of them will come to check out your blog.
The moral of this story is that everything is contextual. And this applies to everyday happenings and to your online marketing, traffic sources, and conversion rates as well. It happens that what looks like an opportunity to be actually a setback and vice-versa. We all make changes within our sites with the purpose of having tons of traffic. We are in a continuous race for inbound links, domain authority, technical SEO, diagnosing traffic drops, search volume, keyword research and we forget to take a few steps back and see how all of these influence our overall site’s performance. We’ve documented the ranking drop issue in an earlier post as well and you can take a look at it as well to better understand this phenomenon.
Putting it simple, duplicate content is content that appears on the world wide web in more than one place. Is this such a big problem for the readers? Maybe not. But it is a very big problem for you if you are having duplicate content (internally or externally) as the search engines don’t know which version of the content is the original one and which one they should be ranking.
Hey Delena, stress management and parenting seem like a really related areas to me :) Slideshare is really great, I only uploaded two slideshows by now, but I am satisfied with the numbers. What you can do is create a slideshow, upload it to Slideshare and then create a video out of that same slideshow and upload it to YouTube. It will take you only a few extra minutes, but you will get exposure on YT as well. I hope the Craigslist ads will help, if now with traffic than with some extra gigs! Thanks so much for the comment!
This was awesome! Holy moly! THIS type of post is definitely worth bookmarking and coming back to :) Number 51? Find Brankica and hire her for free to be your publicist!! :P LOL. You really covered pretty much all of the main traffic methods, I can't really think of much of anything else! Hmmm... maybe email list building? Like partnering up with someone else who has a list and swapping opt-in ads? Lots of people do that to get more subscribers! So, that could be another traffic method as well. :) GREAT POST! I'll try to remember to tweet this one a few times this week!
Hey Brankica, These are some great sources to get more traffic to your sites. I do agree with your arguments about answer sites and forums. Most of us, including myself, don't use these much, nowadays. I clearly don't know the reason. But I can tell you one thing : Some forums ban you if you promote your site (that depends upon what type of forum it is). Anyway, thank you for sharing the great resource ! And Best of luck with the contest :D I think you would probably win the contest :D (because you have useful posts). Jeevan Jacob John
Wow Brankica! I just don't know how I missed this awesome post :) I have just been going through it for quite sometime and finally bookmarked it for future reference whenever I need it- it is that good! Awesome indeed :) I loved the way you shared all the way you could get traffic and even though I am doing most of these things, there is so-so much more that I need to work on and change the way I look at some others. Thanks so much for sharing, and wishing you the best for the contest :)
By far the best rank tracking software on the market. We’ve tested a variety of different rank tracking softwares and AccuRanker is by far the most precise on the market. As a tool AccuRanker is very intuitive to use and the support is just great. We appreciate the speed and the possibilities regarding filters, tagging and especially the instant refresh function. These features and a bunch others is something we use a lot and I myself has been satisfied using it since 2016.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
Here is a common narrative that many e-tailers can relate to: You identified your “sweet spot” in the marketplace and know that charging above this threshold leads to price sensitivity. Your core products drive volume — which allows you to achieve amazing growth. Then, one day, your focus shifted. Maybe you stopped churning out iterations of your best sellers, or maybe you tried to focus on your higher-revenue products — all the while alienating the people who liked your previous offerings.
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Search engine traffic. Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engine — whether Google, Bing, Yahoo!, Blekko, or similar. This traffic source is divided into organic or non-paid search engine traffic — meaning that the visitor clicked on a so-called natural search result — and CPC or paid search engine traffic, which is the traffic you purchase (via pay-per-click ads_ from search engines. Search engine traffic usually indicates that you have good or at least reasonably good content. It also can mean that you have chosen a good software platform. Be sure to learn which keywords are driving this traffic. Multi-channel merchants, as an example, may find that their brand name is a key search term. When this is the case, offline marketing is usually the real traffic driver.
Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!
Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below!