Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.
Hey Mavis, thanks for that :) I wrote down all the ideas from the comments as well so there are at least 65 ideas now, lol. I just wish we all had more time in a day to really work on all of them. I guess all that testing and tracking comes now so we can focus on the best for our blogs. But do I even need to say how much I hate testing and tracking.
No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
Good content is not enough anymore. Your articles have to be outstanding and must be much better than the one of your competitors. Don’t write just and useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd. The competition is increasing as we speak, and quality will be the only way to succeed.
Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to".
We have been using AccuRanker for the past few months and the team have so much good stuff to say about it. Not only do the ranking seem accurate, there are a lot of added features within the platform making reporting on the data very effective. With any new tool, there are some recommendations of features that we have put forward and AccuRanker have been very receptive to these ideas and we are hopeful that they will be implemented in the near future.

Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)
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Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
It might happen to have some lost links from now and then or a broken page due to some crawling issue or something similar. Yet, when your broken pages and links form up a figure just as big as your phone number, then you might be facing a problem; in terms of site user experience and organic traffic as well. Your bounce rate will increase, your overall usability, you will be loosing links and therefore you will start asking yourself “why did my organic traffic drop”?
Thanks for this handy info. I wasn't aware that Google owned Vark so I'm off to check it out. There is so much to learn about the best sites to use on the internet for traffic generation. I'm too frightened of spending more time surfing than actually writing for my own blogs that I probably don't do nearly enough 'looking'. Does anyone else have this time problem V's actual work time?

If your page is ranking for a keyword like “social media management,” you might want to look into similar long-tail keywords, such as “social media management pricing” or “social media management tools.” Chances are, adding in sections that address these subjects will be fairly easy. Additionally, by adding in a few extra long-tail keywords, you’ll have the added bonus of increasing the total keyword density of the page.
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Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
Let’s say that you are selling dog food. And most likely you will want the best traffic possible on the keyword “dog food”. Creating/building/earning all of your links with the same anchor text will get you in trouble. If you are having 600 links from which 400 use the anchor “dog food”, you might be facing a problem; it will surely raise a red flag to the search engines. And we all know what search engines do when they are getting these kinds of alarms: they begin applying penalties and move your websites so far from reach of the user that you will not be even listed in top 100. 
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
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