The SEO landscape has changed enormously in the last years. Organic traffic comes and go, the websites’ performance seems to be as volatile as it gets and at the end of the day, you might ask yourself: why did my organic traffic drop? Did Google change its algorithm again? Was a sort of SEO attack on my site or was it something that I did? And while you keep on searching for the reasons your hard-worked ranks and traffic went down the drain, your frustration gets bigger as the solution to your problem seems increasingly far.
The second major source of traffic for e-commerce sites is organic search, which is responsible for 32 percent of overall monthly traffic. Interestingly, while the ratio of search vs paid traffic for e-commerce websites is 20:1, the average ratio for all industries is 8:1 (87.17% search clicks and 13.23% paid clicks as of January 2018), which leaves room for growth of paid traffic for online retailers.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
With the exception of crude oil and Picassos, very few industries are “recession-proof” and experience an inelastic product demand. Look at how your competitors are faring, and see if they’re experiencing the same problems. While you should take Google Trends data with a grain of salt, looking at the bigger picture may help provide some clarity. I’d suggest taking this a step further by conducting trends research and reading industry reports.
PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.
Thanks a lot for these info, sometimes I really like when I get so many info only in one page.. Sometimes I think that I should start using sites like Yahoo Answer and I think that I will at the end of the day and end up in sleepy mood and leave for next day which never comes.. :( You have told all the ideas I can think f so I can't suggest No.51, Sorry.. But you have given me lots of new idea Thanks a lot for that.. :)
Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Many bloggers don’t get time to maintain their blog frequency thus search engine bots also don’t like such blogs much. It is not that tough to maintain blog frequency, just need to be bit organized. But writing post frequently doesn’t mean that you write articles not related to your niche. Always write article related to your niche and take care about keywords.
This section is particularly helpful when looking at organic results from search engines, since it will let you know which search queries resulted in engaged traffic. Below is another example from a site that focuses on electronic components. Overall, the Google organic source was well behind the site average, but some specific search queries were actually performing better than average.
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources: