Haven’t heard of search engine optimization yet? Search engine optimization (or SEO for short) is initiated to help boost the rankings of your website within organic search results. Some examples of techniques used to boost organic SEO include using keywords, building local citations or mentions of your business across the web, and writing content that’s valuable and relevant for real people. The goal is to have unique and quality content, a user-friendly website, and relevant links pointing to your site. These are just a few of the things that can influence the rank of a site within an organic search.
For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. Another instance of variance is whether subdomains are included -- HubSpot software, for example, includes subdomains (like academy.hubspot.com) as a traffic source under Referrals. And sometimes it's not that tricky -- you'll always see third-party domains, like mashable.com, for instance -- right under here. This is particularly helpful if you're trying to ascertain which web properties are great for co-marketing, SEO partnerships, and guest blogging opportunities.
Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
Hey Kimberly, thank you so much for such a comment. Facebook and Google ads are great, if you know what you are doing. I could never get Google ads perfect so I didn't have as great results as some other people I know. When it comes to Facebook ads, they were great for my niche site and I loved the results. You, as a photographer, can get so much traffic from Flickr. If you are not sure how to do it, go to Traffic Generation Cafe blog, I posted a guest post over there, about getting traffic from Flickr. Forums are great, although can be a bit time consuming :) Thanks again and can't wait to see your results from the newly found traffic sources!
Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.
The other way visitors can access your website is by coming from other websites; in this instance, the user lands on your website after following a link from another site. The link that the user clicked on is referred to as a “backlink,” as it links back to your website. This traffic is much more beneficial to the search engine optimization (SEO) of your website as opposed to direct traffic, which has little to no effect. The reason is that Google and other search engines interpret backlinks as little doses of credibility for your website. If other credible websites are linking to your site, that must mean it is comprised of relevant and accurate content, which is exactly what search engines want.
Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the search volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily.

The Forums – yes, I know some bloggers are telling you that you can not get anything from the Forums, but I can prove them wrong. One example: I met one of my dear blogging friends on a Forum way before I started blogging. She has been helping me since. Instead of struggling with some newbie mistakes, I skipped most of them and went straight for success. Most forums allow links in signatures – use it!


It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.

Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.
Let’s say you wish to block all URLs that have the PDF. extension. If you write in your robots.txt a line that looks like this: User-agent: Googlebot Disallow: /*.pdf$. The sign “$” from the end basically tells bots that only URLs ending in PDF shouldn’t be crawled while any other URL containing “PDF” should be. I know it might sound complicated, yet the moral of this story is that a simple misused symbol can break your marketing strategy along with your organic traffic. Below you can find a list with the correct robotx.txt wildcard matches and, as long as you keep count of it, you should be on the safe side of website’s traffic.
Hey Roezer, thanks so much for the comment. I have to explain my links, lol. I think you can see I didn't use many and most of them were actually attached cause I forgot to uncheck the ComLuv box. However, for example, in the reply at the very bottom of the page, I replied to Ben from EpicLaunch telling him about the list I included him in, and attached the link so he can see it if he was interested. The SEO 101 link I have included is, what I think a great post I posted last week and I thought people might like to read it. So several links I did attach on purpose, were there for a reason. Again, as I said, there were few attached that I forgot to uncheck, mostly that I had log in problems time or two. I always do something like that with my guest posts and try to avoid using ComLuv a lot, because I don't feel I am entitled in so many links, just like to play fair. But, when it comes to titles you mention, if you want a Com Luv link click, your title has to be great. I am practicing and I can see that practice makes perfect. Although I am far from being the master of titles, I get way more clicks now than I have when I first started blogging.
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?

Hey Tia, thank you so much for the comment and glad you liked it. I like Hub pages and Squidoo for traffic but the money is equal to none compared what you have to do to get so many views, lol, guess no pain no gain. I am also not worried about Ezines because I actually wrote unique articles and did my best to make them great quality ones. Guess that is why I posted just a few of them, lol. But they still get me nice amount of traffic. I like it more that I didn't have to post 200 articles to make it worth. Thanks again for the comment!
Hey Delena, I am not worried about you stalking me, I like it :) I think you can advertise any service on Craigslist. The idea you have is awesome. Not only you can point your ad to your blog but also make some extra cash. And instead just going locally, I am sure there is something you can do worldwide, like give people advice over Skype or something. Thanks for the awesome comment and the twithelp suggestion.

Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)
Haven’t heard of search engine optimization yet? Search engine optimization (or SEO for short) is initiated to help boost the rankings of your website within organic search results. Some examples of techniques used to boost organic SEO include using keywords, building local citations or mentions of your business across the web, and writing content that’s valuable and relevant for real people. The goal is to have unique and quality content, a user-friendly website, and relevant links pointing to your site. These are just a few of the things that can influence the rank of a site within an organic search.
Next, you should specifically type search terms into the web for blogs posts on Facebook Marketing. Pick high authority blogs strategically (like posts appearing in Google’s top 10 for your subject) and write a detailed comment about results from your study. If you get lucky then these posts will be shared across social media and will direct traffic to your website.

Hey Mavis, thanks for that :) I wrote down all the ideas from the comments as well so there are at least 65 ideas now, lol. I just wish we all had more time in a day to really work on all of them. I guess all that testing and tracking comes now so we can focus on the best for our blogs. But do I even need to say how much I hate testing and tracking.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
This is a fantastic list! I thought I had it covered, but I'm only half way there. I can't wait to tackle some of these. It can all get overwhelming at times, because there's so much information and so many resources out there. I would like to take advantage of Facebook and Google ads, but I'm not sure if they'll be worth the investment when compared to everything else out there. I just started guest posting, I have three due this weekend. And I'm going to start writing articles for Biznik.com - which is a great site and has put me in touch with loads of local people. Love it. The forums is an area that I just recently started dancing around it and I'm still finding my way. Thanks for sharing this great information.
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the search volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily.

Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)

You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”
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