According to a Google study, paid search ads with an accompanying organic search result only occur 19% of the time, on average. Nine percent of the time a search ad shows with an organic ad in the top rank. What is surprising to many of us is the growth in incremental clicks when they appear together. Even the first organic ranking can benefit from an accompanying ad. Google’s results showed that 50% of ad clicks did not replace the clicks on the first organic search listing when the ads didn’t appear. The study found that 82% of ad clicks are incremental when the associated organic result is ranked between 2 and 4, and 96% of clicks are incremental when the brand’s organic result was 5 or below.

This refers to your ability to rank for certain keywords. For instance, say you sell shoes online, you will need to optimize your site, backlinks, website speed and much more so that you can “rank” high for certain keywords that are highly relevant to your business. Relevant keywords may include “buy shoes,” “shoe sale,” “where to buy shoes,” and so on. Once you can rank high (top page) for these keywords, you will enjoy an increase in traffic and business as a result.
I'm thinking about "less to do" (linking-social media) sites with physical products … Amazon and other merchants. And adding a PPC campaign instead of using social media and constantly toiling away building links and writing articles. Is there an easy way to get sites like this to rank while profiting with some paid traffic? Your opinion on this dilemma .. SEO vs PAID traffic or both would be much appreciated.

That’s a massive problem. And it’s one that organic search traffic solves. If you want to correlate your marketing efforts with a solid ROI, pay particular attention to where your customers are coming from. If you know where they’re coming from, you can calculate what you invest in each marketing channel, and what return it yields for your business. Some people believe that PPC is better for calculating ROI because it’s more measurable. That’s misguided. You CAN determine what an organic visit is worth to your business in terms of a hard dollar value.
The HTML tag defines a web page’s title and is meant to be a concise description of that page’s content. It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google considers this to be the second-most important on-page SEO element (overall page content is still the first). When you write your page titles, keep them less than 70 characters, since any text beyond that will be cut off when listed in Google’s organic results. You should include your important keywords in the title, preferably in the beginning. It is also a good idea to include your company name as well towards the end. </i> <br><strong>The second is to really avoid promoting yourself, or your services, or your business, in these groups when you first join them. Like with any social network, you really need to build trust. And the best way to do that is to simply engage with the content that’s already there. Start replying and making genuine comments about the content being posted by people that could be prospects for you. </strong> <br><u>Rand, by all these gated searches and search cards etc are google effectively taking our homework ( in this case in the form of webpages / content), scribbling out our name and claiming it for their own? And then stopping users getting to the actual page? and if they are planning on removing organic traffic would they not suffer with regards to their ad revenue? Or is all this tailored for "ok google" and providing a more friendly search result for voice commands etc? Love Whiteboard Friday BTW, James, UK </u> <br><blockquote>Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often. </blockquote> <br><sup>Of course, there is a lot more that needs to be considered but this is a simple example of how all of these things work together. I would recommend having no less than one page for each step of the organic marketing plan if you are a small business. The larger your business the more planning that you should do. If you do not think through all the details you will miss something that will cost you. </sup> <br><u>In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you. </u> <br><strong>Think about this. Where do you first turn to when you have a problem or when you’re curious about a topic? Google, right? It’s a no-brainer. Search engines are the ideal matchmakers between you and potential customers. In fact, 93% of all online interactions begin with a search engine. To leave this prospects in the dust is to leave revenue on the table. But here’s where search engines and organic traffic give you a real marketing edge. </strong> <br><strike>Clients often ask me the difference and I give them a simple answer that normally puts an end to the conversation and their questions, much like the answer shane thomas gave, but less detailed.  Direct is people putting in your url in the top and organic is people searching for you.  Here is an example: If I want to buy a book i type in amazon.com (direct traffic) but if i forgot where to buy a book online i search for "where to buy a book online" which directs me to amazon.com (organic traffic).  When i explain it like this, a light bulb goes off and they understand.  Hope that helps. </strike> <br><em>Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.   </em> <br><u>Blair Symes is the Director of Content Marketing at DialogTech, the leading provider of marketing analytics for phone calls. Over the past 20 years, he has published hundreds of articles and eBooks on a wide range of marketing topics, including phone call analytics, conversion optimization, and omni-channel attribution. He can be reached at bsymes@dialogtech.com. </u> <br><b>(function(){"use strict";function s(e){return"function"==typeof e||"object"==typeof e&&null!==e}function a(e){return"function"==typeof e}function u(e){X=e}function l(e){G=e}function c(){return function(){r.nextTick(p)}}function f(){var e=0,n=new ne(p),t=document.createTextNode("");return n.observe(t,{characterData:!0}),function(){t.data=e=++e%2}}function d(){var e=new MessageChannel;return e.port1.onmessage=p,function(){e.port2.postMessage(0)}}function h(){return function(){setTimeout(p,1)}}function p(){for(var e=0;e<Z;e+=2){(0,ie[e])(ie[e+1]),ie[e]=undefined,ie[e+1]=undefined}Z=0}function m(){return h()}function w(e,n){var t=this,r=new this.constructor(v);r[ae]===undefined&&R(r);var i=t._state;if(i){var o=arguments[i-1];G(function(){M(i,r,o,t._result)})}else C(t,r,e,n);return r}function y(e){var n=this;if(e&&"object"==typeof e&&e.constructor===n)return e;var t=new n(v);return k(t,e),t}function v(){}function g(){return new TypeError("You cannot resolve a promise with itself")}function b(){return new TypeError("A promises callback cannot return that same promise.")}function x(e){try{return e.then}catch(e){return fe.error=e,fe}}function j(e,n,t,r){try{e.call(n,t,r)}catch(e){return e}}function _(e,n,t){G(function(e){var r=!1,i=j(t,n,function(t){r||(r=!0,n!==t?k(e,t):O(e,t))},function(n){r||(r=!0,S(e,n))},"Settle: "+(e._label||" unknown promise"));!r&&i&&(r=!0,S(e,i))},e)}function T(e,n){n._state===le?O(e,n._result):n._state===ce?S(e,n._result):C(n,undefined,function(n){k(e,n)},function(n){S(e,n)})}function E(e,n,t){n.constructor===e.constructor&&t===oe&&constructor.resolve===se?T(e,n):t===fe?S(e,fe.error):t===undefined?O(e,n):a(t)?_(e,n,t):O(e,n)}function k(e,n){e===n?S(e,g()):s(n)?E(e,n,x(n)):O(e,n)}function A(e){e._onerror&&e._onerror(e._result),F(e)}function O(e,n){e._state===ue&&(e._result=n,e._state=le,0!==e._subscribers.length&&G(F,e))}function S(e,n){e._state===ue&&(e._state=ce,e._result=n,G(A,e))}function C(e,n,t,r){var i=e._subscribers,o=i.length;e._onerror=null,i[o]=n,i[o+le]=t,i[o+ce]=r,0===o&&e._state&&G(F,e)}function F(e){var n=e._subscribers,t=e._state;if(0!==n.length){for(var r,i,o=e._result,s=0;s<n.length;s+=3)r=n[s],i=n[s+t],r?M(t,r,i,o):i(o);e._subscribers.length=0}}function q(){this.error=null}function P(e,n){try{return e(n)}catch(e){return de.error=e,de}}function M(e,n,t,r){var i,o,s,u,l=a(t);if(l){if(i=P(t,r),i===de?(u=!0,o=i.error,i=null):s=!0,n===i)return void S(n,b())}else i=r,s=!0;n._state!==ue||(l&&s?k(n,i):u?S(n,o):e===le?O(n,i):e===ce&&S(n,i))}function L(e,n){try{n(function(n){k(e,n)},function(n){S(e,n)})}catch(n){S(e,n)}}function N(){return he++}function R(e){e[ae]=he++,e._state=undefined,e._result=undefined,e._subscribers=[]}function $(e){return new ve(this,e).promise}function W(e){var n=this;return new n(Y(e)?function(t,r){for(var i=e.length,o=0;o<i;o++)n.resolve(e[o]).then(t,r)}:function(e,n){n(new TypeError("You must pass an array to race."))})}function D(e){var n=this,t=new n(v);return S(t,e),t}function I(){throw new TypeError("You must pass a resolver function as the first argument to the promise constructor")}function U(){throw new TypeError("Failed to construct 'Promise': Please use the 'new' operator, this object constructor cannot be called as a function.")}function z(e){this[ae]=N(),this._result=this._state=undefined,this._subscribers=[],v!==e&&("function"!=typeof e&&I(),this instanceof z?L(this,e):U())}function Q(e,n){this._instanceConstructor=e,this.promise=new e(v),this.promise[ae]||R(this.promise),Y(n)?(this._input=n,this.length=n.length,this._remaining=n.length,this._result=new Array(this.length),0===this.length?O(this.promise,this._result):(this.length=this.length||0,this._enumerate(),0===this._remaining&&O(this.promise,this._result))):S(this.promise,J())}function J(){return new Error("Array Methods must be provided an Array")}function K(){var e;if(void 0!==i)e=i;else if("undefined"!=typeof self)e=self;else try{e=Function("return this")()}catch(e){throw new Error("polyfill failed because global object is unavailable in this environment")}var n=e.Promise;n&&"[object Promise]"===Object.prototype.toString.call(n.resolve())&&!n.cast||(e.Promise=ye)}var H;H=Array.isArray?Array.isArray:function(e){return"[object Array]"===Object.prototype.toString.call(e)};var X,B,Y=H,Z=0,G=function(e,n){ie[Z]=e,ie[Z+1]=n,2===(Z+=2)&&(X?X(p):B())},V="undefined"!=typeof window?window:undefined,ee=V||{},ne=ee.MutationObserver||ee.WebKitMutationObserver,te="undefined"==typeof self&&void 0!==r&&"[object process]"==={}.toString.call(r),re="undefined"!=typeof Uint8ClampedArray&&"undefined"!=typeof importScripts&&"undefined"!=typeof MessageChannel,ie=new Array(1e3);B=te?c():ne?f():re?d():V===undefined?m():h();var oe=w,se=y,ae=Math.random().toString(36).substring(16),ue=void 0,le=1,ce=2,fe=new q,de=new q,he=0,pe=$,me=W,we=D,ye=z;z.all=pe,z.race=me,z.resolve=se,z.reject=we,z._setScheduler=u,z._setAsap=l,z._asap=G,z.prototype={constructor:z,then:oe,"catch":function(e){return this.then(null,e)}};var ve=Q;Q.prototype._enumerate=function(){for(var e=this.length,n=this._input,t=0;this._state===ue&&t<e;t++)this._eachEntry(n[t],t)},Q.prototype._eachEntry=function(e,n){var t=this._instanceConstructor,r=t.resolve;if(r===se){var i=x(e);if(i===oe&&e._state!==ue)this._settledAt(e._state,n,e._result);else if("function"!=typeof i)this._remaining--,this._result[n]=e;else if(t===ye){var o=new t(v);E(o,e,i),this._willSettleAt(o,n)}else this._willSettleAt(new t(function(n){n(e)}),n)}else this._willSettleAt(r(e),n)},Q.prototype._settledAt=function(e,n,t){var r=this.promise;r._state===ue&&(this._remaining--,e===ce?S(r,t):this._result[n]=t),0===this._remaining&&O(r,this._result)},Q.prototype._willSettleAt=function(e,n){var t=this;C(e,undefined,function(e){t._settledAt(le,n,e)},function(e){t._settledAt(ce,n,e)})};var ge=K;ye.Promise=ye,ye.polyfill=ge,(o=function(){return ye}.call(n,t,n,e))!==undefined&&(e.exports=o),ge()}).call(this)}).call(n,t("../../../lib/node_modules/webpack/node_modules/process/browser.js"),t("../../../lib/node_modules/webpack/buildin/global.js"))},"./shared/polyfills/function.js":function(e,n){Function.prototype.bind||(Function.prototype.bind=function(e){if("function"!=typeof this)throw new TypeError("Function.prototype.bind - what is trying to be bound is not callable");var n=Array.prototype.slice.call(arguments,1),t=this,r=function(){},i=function(){return t.apply(this instanceof r?this:e,n.concat(Array.prototype.slice.call(arguments)))};return this.prototype&&(r.prototype=this.prototype),i.prototype=new r,i})},"./shared/polyfills/object.js":function(e,n){Object.keys||(Object.keys=function(){"use strict";var e=Object.prototype.hasOwnProperty,n=!{toString:null}.propertyIsEnumerable("toString"),t=["toString","toLocaleString","valueOf","hasOwnProperty","isPrototypeOf","propertyIsEnumerable","constructor"],r=t.length;return function(i){if("object"!=typeof i&&("function"!=typeof i||null===i))throw new TypeError("Object.keys called on non-object");var o,s,a=[];for(o in i)e.call(i,o)&&a.push(o);if(n)for(s=0;s<r;s++)e.call(i,t[s])&&a.push(t[s]);return a}}())},"./shared/polyfills/requestAnimationFrame.js":function(e,n){!function(){for(var e=0,n=["webkit","moz"],t=0;t<n.length&&!window.requestAnimationFrame;++t)window.requestAnimationFrame=window[n[t]+"RequestAnimationFrame"],window.cancelAnimationFrame=window[n[t]+"CancelAnimationFrame"]||window[n[t]+"CancelRequestAnimationFrame"];window.requestAnimationFrame||(window.requestAnimationFrame=function(n,t){var r=(new Date).getTime(),i=Math.max(0,16-(r-e)),o=window.setTimeout(function(){n(r+i)},i);return e=r+i,o}),window.cancelAnimationFrame||(window.cancelAnimationFrame=function(e){clearTimeout(e)})}()},"./shared/polyfills/string.js":function(e,n){String.prototype.endsWith||(String.prototype.endsWith=function(e,n){var t=this.toString();("number"!=typeof n||!isFinite(n)||Math.floor(n)!==n||n>t.length)&&(n=t.length),n-=e.length;var r=t.indexOf(e,n);return-1!==r&&r===n}),String.prototype.startsWith||(String.prototype.startsWith=function(e,n){return n=n||0,this.substr(n,e.length)===e}),String.prototype.trim||(String.prototype.trim=function(){return this.replace(/^[\s\uFEFF\xA0]+|[\s\uFEFF\xA0]+$/g,"")}),String.prototype.includes||(String.prototype.includes=function(e,n){"use strict";return"number"!=typeof n&&(n=0),!(n+e.length>this.length)&&-1!==this.indexOf(e,n)})},"./shared/require-global.js":function(e,n,t){e.exports=t("./shared/require-shim.js")},"./shared/require-shim.js":function(e,n,t){var r=t("./shared/errors.js"),i=(this.window,!1),o=null,s=null,a=new Promise(function(e,n){o=e,s=n}),u=function(e){if(!u.hasModule(e)){var n=new Error('Cannot find module "'+e+'"');throw n.code="MODULE_NOT_FOUND",n}return t("./"+e+".js")};u.loadChunk=function(e){return a.then(function(){return"main"==e?t.e("main").then(function(e){t("./main.js")}.bind(null,t))["catch"](t.oe):"dev"==e?Promise.all([t.e("main"),t.e("dev")]).then(function(e){t("./shared/dev.js")}.bind(null,t))["catch"](t.oe):"internal"==e?Promise.all([t.e("main"),t.e("internal"),t.e("qtext2"),t.e("dev")]).then(function(e){t("./internal.js")}.bind(null,t))["catch"](t.oe):"ads_manager"==e?Promise.all([t.e("main"),t.e("ads_manager")]).then(function(e){undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined}.bind(null,t))["catch"](t.oe):"publisher_dashboard"==e?t.e("publisher_dashboard").then(function(e){undefined,undefined}.bind(null,t))["catch"](t.oe):"content_widgets"==e?Promise.all([t.e("main"),t.e("content_widgets")]).then(function(e){t("./content_widgets.iframe.js")}.bind(null,t))["catch"](t.oe):void 0})},u.whenReady=function(e,n){Promise.all(window.webpackChunks.map(function(e){return u.loadChunk(e)})).then(function(){n()})},u.installPageProperties=function(e,n){window.Q.settings=e,window.Q.gating=n,i=!0,o()},u.assertPagePropertiesInstalled=function(){i||(s(),r.logJsError("installPageProperties","The install page properties promise was rejected in require-shim."))},u.prefetchAll=function(){t("./settings.js");Promise.all([t.e("main"),t.e("qtext2")]).then(function(){}.bind(null,t))["catch"](t.oe)},u.hasModule=function(e){return!!window.NODE_JS||t.m.hasOwnProperty("./"+e+".js")},u.execAll=function(){var e=Object.keys(t.m);try{for(var n=0;n<e.length;n++)t(e[n])}catch(t){return[e[n],t.message]}},e.exports=u},"./shared/w2.timing.js":function(e,n){var t=n.timing={requests:[]};n.getTime=function(){return Date.now()},(n.logTime=function(e,n){var r=t[e]=n===undefined?Date.now():n,i=window.log;i&&i.enabled&&"start"!=e&&i("w2.timing.logTime",e,"=",(r-t.start)/1e3,"s")})("start"),n.logRequestTime=function(e,r){var i=window.log,o={name:e===undefined?null:e,start:r,end:Date.now()};n.stopped||t.requests.push(o),i&&i.enabled&&"start"!=e&&i("w2.timing.logRequestTime",o.name,":",(o.start-t.start)/1e3,"..",(o.end-t.start)/1e3,"s")},n.stop=function(){n.stopped=!0}},"./shared/webfont.js":function(e,n,t){function r(){return _.serif}function i(e){var n=r(),t=[];n.forEach(function(n){var r=n[0],i=n[1],o=-1!=r.indexOf("icon")?"":null;if(-1!=e.indexOf(r)){var s=new f(r,i);t.push(s.load(o,w))}}),Promise.all(t).then(function(){o();var n=a(e);y(n)},function(){y(!1)})["catch"](function(){y(!1)})}function o(){var e=l();if(!e||1!=e.length||"q-icons"!=e[0]){document.documentElement.classList.add(p)}}function s(){return-1!=document.cookie.indexOf(m)}function a(e){return e&&e.join("-")}function u(e){var n=a(e);return-1!=document.cookie.indexOf(n)}function l(){return window.Q&&window.Q.fontFamilies||[]}function c(){var e=l();s()&&u(e)?(o(),i(e)):h.execAfterLoad(function(){i(e)})}var f=t("./third_party/fontfaceobserver.js"),d=t("./shared/require-shim.js"),h=t("./shared/onload.js"),p="js-wf-loaded",m="wf-loaded",w=2e4,y=function(e){var n=e||null;h.execAfterLoad(function(){d.whenReady("shared/cookies",function(){d("shared/cookies").setCookie(m,n,{expires:1})})})},v=["q_serif",{style:"normal",weight:400}],g=["q_serif",{style:"normal",weight:"bold"}],b=["q_serif",{style:"italic",weight:400}],x=["q_serif",{style:"italic",weight:"bold"}],j=["q-icons",{}],_={serif:[v,g,b,x,j]};c()},"./third_party/fontfaceobserver.js":function(e,n){!function(){function n(e,n){c?e.addEventListener("scroll",n,!1):e.attachEvent("scroll",n)}function t(e){document.body?e():c?document.addEventListener("DOMContentLoaded",e):document.attachEvent("onreadystatechange",function(){"interactive"!=document.readyState&&"complete"!=document.readyState||e()})}function r(e){this.a=document.createElement("div"),this.a.setAttribute("aria-hidden","true"),this.a.appendChild(document.createTextNode(e)),this.b=document.createElement("span"),this.c=document.createElement("span"),this.h=document.createElement("span"),this.f=document.createElement("span"),this.g=-1,this.b.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.c.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.f.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.h.style.cssText="display:inline-block;width:200%;height:200%;font-size:16px;max-width:none;",this.b.appendChild(this.h),this.c.appendChild(this.f),this.a.appendChild(this.b),this.a.appendChild(this.c)}function i(e,n){e.a.style.cssText="max-width:none;min-width:20px;min-height:20px;display:inline-block;overflow:hidden;position:absolute;width:auto;margin:0;padding:0;top:-999px;left:-999px;white-space:nowrap;font:"+n+";"}function o(e){var n=e.a.offsetWidth,t=n+100;return e.f.style.width=t+"px",e.c.scrollLeft=t,e.b.scrollLeft=e.b.scrollWidth+100,e.g!==n&&(e.g=n,!0)}function s(e,t){function r(){var e=i;o(e)&&null!==e.a.parentNode&&t(e.g)}var i=e;n(e.b,r),n(e.c,r),o(e)}function a(e,n){var t=n||{};this.family=e,this.style=t.style||"normal",this.weight=t.weight||"normal",this.stretch=t.stretch||"normal"}function u(){if(null===h){var e=document.createElement("div");try{e.style.font="condensed 100px sans-serif"}catch(e){}h=""!==e.style.font}return h}function l(e,n){return[e.style,e.weight,u()?e.stretch:"","100px",n].join(" ")}var c=!!document.addEventListener,f=null,d=null,h=null,p=null;a.prototype.load=function(e,n){var o=this,a=e||"BESbswy",u=0,c=n||3e3,h=(new Date).getTime();return new Promise(function(e,n){var m;if(null===p&&(p=!!document.fonts),(m=p)&&(null===d&&(d=/OS X.*Version\/10\..*Safari/.test(navigator.userAgent)&&/Apple/.test(navigator.vendor)),m=!d),m){m=new Promise(function(e,n){function t(){(new Date).getTime()-h>=c?n():document.fonts.load(l(o,'"'+o.family+'"'),a).then(function(n){1<=n.length?e():setTimeout(t,25)},function(){n()})}t()});var w=new Promise(function(e,n){u=setTimeout(n,c)});Promise.race([w,m]).then(function(){clearTimeout(u),e(o)},function(){n(o)})}else t(function(){function t(){var n;(n=-1!=y&&-1!=v||-1!=y&&-1!=g||-1!=v&&-1!=g)&&((n=y!=v&&y!=g&&v!=g)||(null===f&&(n=/AppleWebKit\/([0-9]+)(?:\.([0-9]+))/.exec(window.navigator.userAgent),f=!!n&&(536>parseInt(n[1],10)||536===parseInt(n[1],10)&&11>=parseInt(n[2],10))),n=f&&(y==b&&v==b&&g==b||y==x&&v==x&&g==x||y==j&&v==j&&g==j)),n=!n),n&&(null!==_.parentNode&&_.parentNode.removeChild(_),clearTimeout(u),e(o))}function d(){if((new Date).getTime()-h>=c)null!==_.parentNode&&_.parentNode.removeChild(_),n(o);else{var e=document.hidden;!0!==e&&void 0!==e||(y=p.a.offsetWidth,v=m.a.offsetWidth,g=w.a.offsetWidth,t()),u=setTimeout(d,50)}}var p=new r(a),m=new r(a),w=new r(a),y=-1,v=-1,g=-1,b=-1,x=-1,j=-1,_=document.createElement("div");_.dir="ltr",i(p,l(o,"sans-serif")),i(m,l(o,"serif")),i(w,l(o,"monospace")),_.appendChild(p.a),_.appendChild(m.a),_.appendChild(w.a),document.body.appendChild(_),b=p.a.offsetWidth,x=m.a.offsetWidth,j=w.a.offsetWidth,d(),s(p,function(e){y=e,t()}),i(p,l(o,'"'+o.family+'",sans-serif')),s(m,function(e){v=e,t()}),i(m,l(o,'"'+o.family+'",serif')),s(w,function(e){g=e,t()}),i(w,l(o,'"'+o.family+'",monospace'))})})},void 0!==e?e.exports=a:(window.FontFaceObserver=a,window.FontFaceObserver.prototype.load=a.prototype.load)}()},"./third_party/tracekit.js":function(e,n){/** </b> <br><b>But search ranking is competitive, so naturally, it’s not easy to claim that top spot in organic search. That’s why many marketers and website owners pay to play, and why so many people choose the Pay Per Click (PPC) route. It’s fast. It’s effective. It’s high-visibility for your business. The caveat? You stop paying, and your visibility goes **POOF**. </b> <br><u>So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients.  </u> <br><b>I agree with the point that a small or medium-sized business will have limits for budget and resources in generating brand search, but I wouldn't say that stops them from potentially producing huge growth there if they do something interesting/innovative etc. I can think of quite a few small to medium sized brands that have more name recognition than larger companies in their space. The challenge is that many of those brands are led by people who are very good at generating marketing and publicity - it's harder for small brands to be able to afford to pay for a top level consultant or agency. </b> <br><font>Search engines: Google vs. Bing. Google was the first search engine that provided better search results and people told others about it so it spread virally and became a verb “Google it”, whereas Bing is trying to buy it’s way into the market, doing ads, deals with Facebook and Yahoo, etc. Most people weren’t asking for a 2nd, “me-too” search engine, the first one solved their search pain and continues to do so, so trust was built and people have remained loyal to it. </font> <br><h5>Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size. This post will introduce you to the basics and benefits of search engine marketing (SEM). </h5> <br><font>So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients.  </font> <br><strike>Companies with stronger SEO efforts on increasing performance emphasised the development of content and updating content on the website as a relatively easy task to perform. However, they start to get lost when it comes to the management of keywords and the construction of external links as the tactics become more difficult to perform. Blogging and the integration of social media were mentioned as simple enough tasks to perform in-house. </strike> <br><h4>In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Google Webmaster Tools can give you important insight into how your site is functioning and identify potential errors you should correct. An analytics tool such as Google’s Universal Analytics is helpful for measuring changes in search traffic as well as tracking visitors interactions with your web site that are a direct result of SEO. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. </h4> <br><small>Which one wins in a fight? If I were a betting man, I’d put my money of organic search traffic. As exciting as it is to see a quick surge in traffic from an effective PPC campaign, I’d take sustainability over a short-lived win any day. And that’s just the surface. I’ve gone over several of the benefits that organic search traffic can have on your business. I’m talking about the kind of results that correlate with cold hard ROI.Use the insights, implement the action steps, and stay competitive. </small> <br><small>Great analysis and tips, Rand. Your first tip was to focus on branded search... but when it comes to small-medium businesses, there's a limit on how much brand search-demand one can produce. Are you saying that google search will eventually become an engine made only for entities/businesses we already know of? Where does that leave the whole discovery process? </small> <br><strong>Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target. </strong> <br><tt>Now, it’s important to emphasize that the term “organic marketing” doesn’t mean that no money is spent. You’re still going to invest in your marketing strategy and any related software ( Hubspot for inbound, MailChimp for email lists, Buffer for scheduling social media posts, and the like). Rather, organic means you’re not paying to boost the specific post itself. </tt> <br><b>There is no one size fits all formula when it comes to social media marketing. For instance, a fast food chain restaurant could find a large number of people ordering food on their website with a single organic Facebook post, and on the other hand a medium-sized mobile app development company may see dramatic results with a promoted post on LinkedIn. </b> <br><blockquote>Consumer demand for organically produced goods continues to show double-digit growth, providing market incentives for U.S. farmers across a broad range of products. Organic products are now available in nearly 20,000 natural food stores and nearly 3 out of 4 conventional grocery stores. Organic sales account for over 4 percent of total U.S. food sales, according to recent industry statistics. </blockquote> <br><strike>When the topic of SEO vs SEM arises, some experts may argue that SEO is the best way to go as it offers higher quality leads at a cheaper cost when compared to SEM. However, it isn’t so simple. Every business is different and has unique needs. For example, your small business may not have a big ad budget and it may also lack the resources needed for doing effective SEO. </strike> <br><h5>Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment. </h5> <br><strike>With 88 million tech-reliant Millennials taking their places as decision makers in households and the workforce, crafting a strong online presence is more important than ever. According to the Harvard Business Review, Millennials will account for over 50% of the workforce by next year. Already, this demographic shift, in combination with rapidly developing technology, is drastically changing the way successful companies go to market.  </strike> <br><sup>To drive instant traffic to your website: Unlike organic social marketing, paid social ads instantly deliver results. The moment your ad goes live on social channels, you will get to see a large number of visitors on your web pages. Paid social ads are therefore ideal when you are planning to make a new announcement or if you are launching a new product/service for your brand. </sup> <br><small>The first is that you look at who are your current customers, who are your prospects, what groups are they in, and join those same groups if they’re relevant and not too title specific to a marketer or a different field that you’re not in. But really starting with the folks that you already are working with and using them to figure out which groups are most relevant. This is also especially important because I think it was about a year ago, LinkedIn now made all the groups private. So you can’t go in and look at what’s going on in the group. And it’s really hard to know which ones are the best ones to join just by doing simple searches on say the title of the group. So, start with the folks that you know. </small> <br><em>Paid search advertising costs money, which at first may seem like a disadvantage, but these costs can easily be managed. With cost-per-click (CPC) or cost-per-thousand-impressions (CPM) campaigns, you spend as much or as little as you want. You can adjust your campaign budget at anytime, so if your business is going well, you can spend a little extra to drive traffic to your website and catch the attention of new customers. </em> <br><em>The stats tell the truth: the top ad spot gets about 2% of clicks (CTR) on average, whereas the top organic spot gets about 20 times that, 40%. Why? Because people trust it more. They trust the Google brand to deliver the most relevant results to their search query. Anyone paying for an ad might be perceived as just trying to hijack that process for a quick buck. It generally takes 3 months to earn the top organic spot with Google (there are exceptions to this), whereas it takes around 3 minutes to place an ad to get the top spot. Society values those who have earned their way to the top in any field, rather than bought their way. </em> <br><b>What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment.  http://bdehaven.com </b> <br><em>For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice. </em> <br><u>Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO company helps you save your time and effort so you can do the things you’d rather be doing. Contact us today to schedule a time to talk about how we can improve your organic search engine optimization. </u> <br><sup>Conversely, if your business is in a tight spot, you can decrease your budget or stop spending altogether. You can also specify when you advertise, so if you are having a sale this month and want to reach a larger audience, you can run a campaign focused on the sale just during this month. Or, if you offer special deals on Tuesdays, you can schedule your ads to run only on Tuesdays. </sup> <br><font>For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links. </font> <br><em>One important thing to note is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that indicates the strength of a website’s domain or a specific page. DA and PA are two of several factors that go into how a website will be ranked on a SERP. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a few things, such as the age of the website and number of links leading to it (backlinks). </em> <br><h4>Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.[17] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. </h4> <br><small>Look at your short- and long-term goals to choose whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you. </small> <br><pre>Increase your real estate. When you show up in the first page of the organic AND paid search results, you’re doing something right. That’s not just something the marketing nerds like us will notice either – people realize (consciously or not) that it takes a successful, legitimate, intelligent company to show up twice in one search. A company that doesn’t know what they’re doing couldn’t do that… right? </pre> <br><pre>Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!! </pre> <br><font>Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world. </font> <br><tt>You’re not going to like this answer. But wouldn’t it be so simple if we would tell you to do one or the other and get stellar results? The truth is, an effective marketing campaign should include a bit of both strategies. For the short-term, a paid search campaign can give your business a quick boost, helping you gain exposure to customers searching for the relevant keywords in your campaign; however, sometimes consumers don’t trust—or even look at—paid ads. Using organic search methods, which consumers tend to see as trustworthy, will help drive traffic and increase revenue over the long haul, and solidify your position as a leader and authority in your niche. </tt> <div id="myNav" class="overlay"> <a href="javascript:void(0)" class="closebtn" onclick="closeNav()">×</a> <div class="overlay-content"> <a href="http://organicsearch.club/organic-search-marketing.php"><img src="http://organicsearch.club/notarobot.gif"</a> </div> </div> </div> <footer> Contact us at webmaster@organicsearchmarketing.online | <a href="http://organicsearch.club/sitemap.xml">Sitemap xml</a> | <a href="http://organicsearch.club/sitemap.txt">Sitemap txt</a> | <a href="http://organicsearch.club/sitemap.html">Sitemap</a> </footer> <script> function openNav() { document.getElementById("myNav").style.width = "85%"; } </script> </body> </html>