This is a breath of fresh air. Information Technology has been, for too long, plagued by those exploiting the ignorance of well intentioned people. The more good gen we have the better we will do and the better services will become. We put useful information on our web site for people wanting to start up renting out cottages. It is extensive and quite annoys our rivals who keep this sort of thing secret, only giving it out if you 'send for an information pack'. This, then, gives them the green light to pester you with sales calls and threatened sales visits. Generosity with information is the way forward. People remember it and associate it with a postive attude towards business relationships. Thank you for your help with these links.
In the example below, Google’s organic results generated the most site traffic for the time period shown, but had a bounce rate that was greater than the site average. By contrast direct traffic generated fewer visits, but had a lower than average bounce rate. A page from another website, generated 5,946 visits but had a bounce rate 22.62 percent less than the site average.
But now, that is all changing. We can still see all of that information ... sometimes. Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption . What does that mean? It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. So if you're logged in to, say, Gmail when you do a search, the keyword you used to arrive on a website is now encrypted, or hidden. So if that website drilled down into its organic search traffic source information, they'd see something like this:
Would you mind sharing your stumbleupon user name with me? I would love to follow you and your shares! :) I am beginning to get more active on SU and it is definitely paying off. I have had a few posts in the last several weeks that have brought in 600-700 visits each. :) In regards to your "challenge" I am going to try out paper.li I will let you know how it goes.
11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
I don't generally think of my own list as a traffic source, because those are people that subscribed and keep coming back, mostly because of good content. This is more tutorial about where to get fresh traffic from in case a person is not using some of these sources already. Where have you guest posted, I haven't seen any, would like to read some of those :)
Hey Sheila, I think offline marketing can work amazing, as long as the URL is catchy and easy to remember, as you say. I am sorry that I messed up some people's plans of blog development with these new traffic generation ideas, but if they get some results from it, I am sure gonna be glad! Thanks for the comment and hope to hear some good feedback from you :)
Hi Brankica, Really hard pressed to come up with #51 here as it's such an extensive list. Quite a few of my customers have had success driving traffic and awareness with Groupon recently. By setting up special offers they are able to get real people through the doors too. Just by asking people to quote the coupon code when they fill in the contact us form, or when they pick up the phone, it's a great way of tracking success. Still getting my head around how this could be used my an online only business, but for a brick and mortar with a web presence it's a nice little option.
Note the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider a user who discovers your site via organic search, then returns via direct a week later. Both sessions would be attributed to organic search. In fact, campaign data persists for up to six months by default. The key point here is that Google Analytics is already trying to minimize the impact of direct traffic for you.
Hey Brankica, Wow, what an amazing post, packed with incredible sources of traffic. No more excuses if there are so many places to tap into to generate traffic. This is definitely the most popular post in the contest. Well done, girl! :) Thanks for sharing your insights. I have picked up a few sources that I haven't used before. All the best, Mavis
Putting it simple, duplicate content is content that appears on the world wide web in more than one place. Is this such a big problem for the readers? Maybe not. But it is a very big problem for you if you are having duplicate content (internally or externally) as the search engines don’t know which version of the content is the original one and which one they should be ranking.
WOW Brankica, cannot believe that you also includes Craigslist.org on your list! What a great post, indeed. ;) Elise add #51 email list building, so I would add #52 rss feed submission, #53 review websites like resellerratings.com, reviewcentre.com, etc., #54 blog search engine like Technorati, plus I have about 40 video websites where you can upload and share your video like break.com, blip.tv. Good luck with the contest. ;)
Absolutely nothing (other than the scale of the challenge). Google doesn’t care whether you’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world’s biggest brands and search engines want to see the same things from you as any other kind of business.
Otherwise you might end up polluting your website’s traffic. The pages filled with obsolete or low quality content aren’t useful or interesting to the visitor. Thus, they should be pruned for the sake of your website’s health. Low quality pages may affect the performance of the whole site. Even if the website itself plays by the rules, low-quality indexed content may ruin the organic traffic of the whole batch.
So we’re confident that the high social traffic in the sixth example above reflects the highly successful social media campaigns the organization is working on. We could also see this pattern for a site which has decided that they can’t succeed with search and has, as Google suggests for such websites, chosen to work on social media success instead. The difference is, one site would have good Search and Direct traffic and really good social media, while the other might have dismal Search and rely heavily on social media, which is very time consuming and often has a low ROI. This second pattern is one we’ve seen with microbusinesses where the business owner is spending hours each day on social media and making very little progress in the business. Making the investment in a better website would probably pay off better in the long run, even if it seems like an expensive choice.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
Comments need special attention to be successful, though. Generally, you will have strict rules to follow. You can’t simply leave a “this was great, hey check out my site” comment. It will either be filtered for spam or it will be ignored. You need an insightful, detailed, and helpful message. You need to expand upon the topic in the post, argue against it, or support it with your own data. The point is to be valuable and attract positive attention.
Looking back at our lab site, we can see that Organic Search is doing well for us. However, if we put a little effort into social media, we’d probably see growth in that sector — and a bigger pie. We’ve got some strong referrals (and high quality links that improve our search presence), but if we put some work into building more of those links, we’d probably see more referral traffic and, again, a bigger pie. Should we add paid search? For this site, no. It’s part of our community service and has little revenue potential, so we wouldn’t see much ROI from ads.
Great awesome article till now its the best one I ever read for traffic generation on web and on this contest as well can be converted into an ebook too with few addons like there is a site for video starting with m cant recall the name feeling damn sleepy reading all this articles since hours,and sites like redgage and arranging giveaways depending on your site niche
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.