We are in the SEO industry for a while now, wearing many hats: digital marketers, tool developers, advisers, researchers, copywriters, etc. But first of all, we are, just like you, site owners. And we’ve been through ups and downs regarding organic traffic, and we were in the situation of trying to understand why the Google traffic dropped dramatically at some point as well. Having all these in mind, we’ve thought of easing your work, and we’ve put together a list with the top 16 reasons that can cause sudden traffic drop, unrelated to Google algorithm changes or penalties.
Hey Julia, thanks so much for the comment. I just saw the idea you were talking about, that is awesome. I think you are right cause although it seems a bit inconvenient, I personally wrote down a few URL like that in my cell phone or notebook to check it out when I am back at the computer. Wow, this is something I need to think about. Also, how about those big billboards?
This was an extremely comprehensive, well-thought out list Brankica! I would never have thought of eBay or Craigslist- so I thought your spin on that is interesting. I would definitely recommend this list to any newbie blogger. :) So it took me awhile to come up with a #51 just because you seemed to cover everything-lo. It's an angle on the answering questions- volunteer to be interviewed on your niche for other bloggers or on a site like HARO. If you provide some great value, it is the next logical step for something to visit your site to learn more about you. Great work!!
Now, there's one more little group that might fall into direct traffic -- it's something you might have heard about as "Dark Social" if you've been staying up to date on, well, dark social as a referral source. Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). Often, this unidentifiable traffic -- anything without a referring URL -- is also bucketed into direct traffic. Now, as BuzzFeed so eloquently puts it, "all 'dark social' traffic is direct traffic, but not all direct traffic is dark social."
We are in the SEO industry for a while now, wearing many hats: digital marketers, tool developers, advisers, researchers, copywriters, etc. But first of all, we are, just like you, site owners. And we’ve been through ups and downs regarding organic traffic, and we were in the situation of trying to understand why the Google traffic dropped dramatically at some point as well. Having all these in mind, we’ve thought of easing your work, and we’ve put together a list with the top 16 reasons that can cause sudden traffic drop, unrelated to Google algorithm changes or penalties.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
This is my first time on your blog and I found it when I was reading up on who won the contest at Famous Bloggers. I can definitely see why now! I spent a good amount of time reading and going through all the advice that you've stated in this post since I am fairly new to blogging. I believe one of the biggest hurdles that I will come across when trying to further my blogging experience is driving traffic to my blog. I will make sure to apply many of the techniques you've listed in this post to my blog and hopefully I'll see some traffic! I will definitely continue to read your informative posts. Thanks! :)

Hey Caroline, that is one of the great things, being included like that. Happened to me once, when my favorite blogger asked a question on her FB page and then included the testimonials in one of the pages. So not only did I get a dofollow link from a site that is Alexa less than 5.000 but I was so happy to be featured on her blog. Thanks for the awesome comment and I would love some feedback in a week or so, when the first results come in :)


Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Another big benefit to using social media is that it can help you gain more influence, as well as grow your business across board. And although social media has little direct influence over your search engine ranking, it can help your SEO, albeit indirectly. By helping to grow your business and your website, gaining more traffic, more backlinks and so on, this will improve your website's domain authority, and thus, its search engine ranking by extension.
Now that we have the data we want in the chart, we use the advanced search to filter it down to only the traffic we want to see. Click the blue “Advanced” link beside the search bar that is just to the top right of your list of landing pages. This will open the Advanced search screen, where we want to setup our query. In the green drop down, choose “Medium” and in the text box at the end of the row we type “organic”. Click the Apply button below the query builder to apply this search.
Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.

What an awesome stuff you're sharing here, Brankica. I'm a big fan of social networking site and blogging communities. Social Sites are great way to connect other bloggers and marketers. I've great success with blog commenting. I think it's another great way to connect with blog owner and build relationship. In the earlier days of my blogging, i did commenting just to get traffic but now i do commenting to build relationship with blog owner/connect with blog owner. Anyways, Thanks for sharing this great Post. Keep Rocking. Good Luck. ~Dev


For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.

Hi, Having read all this advice I can see its going to be a busy weekend! After 'Panda' many sites have collapsed but I have found that Squidoo has surprised me as it seems to be keeping popularity and as mentioned above, makes a little money as well as helps driving traffic. Hmmm...50 ideas....shall I start from the top or be different and work my way up from the end of the list?
This is a great piece of work for references, lots of info on this, Answer sites have become less and less popular, but the you can really build your name on these sites such as forums, if you are consistent in answering questions frequently. Out of the points you have mentioned, I relay enjoy the "Guest Blogging" point, as this is a win win situation, not just putting out content on other websites, but also welcoming guest on my own site, giving readers a change and a different style of article, as everyone is unique in their own way. I'm actually posting an interview tomorrow with a well known name in the guest blogging. Whichever point one choices from above, consistency is the key, there is no point doing it once, but it should be done on frequently, and over time with patience you will start to see the rewards.
Ha ha ha, John, aren't you trying to be funny. Well I need to inform you that I have been to your site, read it and totally DON'T agree with you :P Your blog is great and I don't see many people running from it, lol. And definitely bookmark for future reference, there is no way to go through it in a day (I can't do it and I wrote it!). Hope you will use some of these and send me some feedback about the results.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.
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