Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
Now we have a list of landing pages for only visitors that originated from organic searches. Using this list, you can begin to explore your site content and better understand how the search engine is ranking your pages and where some of your traffic is originating. In addition to that, you can also see valuable information about how long these visitors average on the website and how many other pages they view after their initial landing.
Let’s say you wish to block all URLs that have the PDF. extension. If you write in your robots.txt a line that looks like this: User-agent: Googlebot Disallow: /*.pdf$. The sign “$” from the end basically tells bots that only URLs ending in PDF shouldn’t be crawled while any other URL containing “PDF” should be. I know it might sound complicated, yet the moral of this story is that a simple misused symbol can break your marketing strategy along with your organic traffic. Below you can find a list with the correct robotx.txt wildcard matches and, as long as you keep count of it, you should be on the safe side of website’s traffic.
One of the most significant changes to Google’s algorithm over the years has been how it uses keywords to match relevant content to queries. The days of simply matching search terms to the keywords on your page are behind us, and Google’s machine learning algorithms are able to match the topical relevance of your content to the contextual meaning behind user searches.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
AccuRanker is faster, better and more accurate for rank tracking than enterprise tools and If you want a best of breed strategy to you toolbox, AccuRanker is part of that solution. Getting instant access to bulk upload and download of thousands of keywords on the clients rankings and their competitor rankings on specific chosen keywords enabled GroupM to analyze big data within short deadlines. AccuRanker is the best in the industry when it comes to one thing: Rank Tracking.
Brankica, Excellent list. The only one I could think of is mentioning through email to family and friends. Example: Hey Guys and Gals, Sorry I haven't been in touch for a while. I've been working my tail off building something I hope will be special. I would appreciate it if you could do me a huge favor. My blog is still new and I need some opinions on where it can improve. Let me know the good, bad and ugly:) Also, can you pass it along to some of your friends? The more opinions the better idea I have at what works and what doesn't. etc. Thanks for the post. Live it LOUD!
You might remember “Face Off” , a movie from ‘97 where Nicolas Cage is a terrorist and John Travolta is an FBI agent. And, as it happens in movies, they became obsessed with one another. Travolta needs information from Cage’s brother, so he undergoes an operation in which he gets Cage’s face; a few plot twists later and Cage has Travolta’s. They continue to pursue each other with new identities, the bad guy the good guy, the good guy the bad guy and so on and (almost) no one knew who is who. Dizzy yet?
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Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.