James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
The top five leaders in paid traffic (Google Adwords) are the same companies that lead in search, with Amazon again on top. Leading retailers don’t want to put all their eggs in one basket, and they are willing to invest heavily in pay-per-click campaigns. Clearly, PPC has worked for them because we see four out of the top five spenders are the leaders in annual sales numbers.
In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.
When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
The first step to digging into organic traffic is to analyze what content on your website is performing best in this area. For obvious reasons, the homepage is almost certainly the landing page for most organic traffic, but the other top pages are often revealing. To view this data, we’re going to head over to the Behaviour section in the Analytics sidebar, then choose Site Content and finally Landing Pages.
If you publish whitepapers or offer downloadable PDF guides, for example, you should be tagging the embedded hyperlinks with UTM campaign parameters. You’d never even contemplate launching an email marketing campaign without campaign tracking (I hope), so why would you distribute any other kind of freebie without similarly tracking its success? In some ways this is even more important, since these kinds of downloadables often have a longevity not seen in a single email campaign. Here’s an example of a properly tagged URL which we would embed as a link:
In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Referral traffic is the third most important source, bringing 8.3% of total traffic to the leading retailers’ websites. There are four online retailers that receive significantly more referral traffic than others: Amazon, Apple, Walmart, and Gap. Live.com is their leading referral source sending nearly 3% of traffic to these sites. Also, we see that Amazon often directs its visitors to Walmart , which brings this company 3% of its traffic. And Amazon itself receives most of its traffic from Amazon-affiliated sources such as Primevideo.com and Audible.com.
I had great results with Stumble Upon cause I have been a user for years and Stumble a lot of things that have nothing to do with blogging or my blog. And Networked blogs is working great for me too :) I am glad you found some new sources here. I would love, if you had the time, to look into one or two that seam interesting to you, and maybe try them out... and then come back and tell me if they worked OK for you?
Hi Brankica, Thanks for a great article, you are so generous with sharing your knowledge and I always look out for your posts etc. I recently bought a product for my personal use that really blew me away, so I wrote about it on my blog, and sent the supplier a link. They were absolutely delighted when they saw my blog post they added it to their testimonial page with a link back to me. Indirectly the product links to a topic covered on my website so this was a great way for me to get a little extra exposure. I'm def going to work through your list and do at least something new from it every day. Cheers, Caroline
By using the Content Assistant feature of Cognitive SEO, I’ve included the majority of the suggested keywords by the tool on the content assets we’re aiming to increase in organic visibility. I’ve also restructured the underperforming content and added new sections – to make the inclusion of the suggested key phrases more logical, natural and create relevant content.
I am actually using a free service called Cloud:flood created by Glen of the ViperChill. I had great success with it, making a file available for download (I shared a list of 140 blogs worth following). It has two options, a person can RT the download that will take new people to a post where the download is (or what ever landing page you want them to come to) or they can share it on Facebook instead of tweeting it.
Hi, Having read all this advice I can see its going to be a busy weekend! After 'Panda' many sites have collapsed but I have found that Squidoo has surprised me as it seems to be keeping popularity and as mentioned above, makes a little money as well as helps driving traffic. Hmmm...50 ideas....shall I start from the top or be different and work my way up from the end of the list?
Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.