Google makes constant efforts to improve the search algorithm and detect quality content and that is why it rolled out the Google Panda 4.0 update. What is this update really doing? It deranks low quality content and boosts the high quality one, according to Google’s idea of valuable content. In the screenshot below you can see what kind of content you shouldn’t be looking into if you are really determined in making a mess out of your organic traffic.
Absolutely nothing (other than the scale of the challenge). Google doesn’t care whether you’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world’s biggest brands and search engines want to see the same things from you as any other kind of business.
Ezinearticles.com, although hit by the new Google algorithm, it is a great source of highly targeted traffic. The bounce rate of visitors I get from EZA is always less than 20%! Choosing a good keyword for an article can result in incredible amounts of traffic. I have been receiving a lot of traffic from a single well written article for a year and a half now!
Oh, I wish you told me what was wrong with it :) I only discovered it recently but I am getting nice traffic from it. I hope you will let me know how it worked for you. At the moment I am posting both to my page and personal profile. I also realized that I might just leave it on the personal page (yeah, sound weird) cause on my fan page, I kinda like to add a little comment to the post. Anyway, thanks for the comment and I will try to find your blog over there and subscribe to it on Networked blogs.
Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.
Many bloggers don’t get time to maintain their blog frequency thus search engine bots also don’t like such blogs much. It is not that tough to maintain blog frequency, just need to be bit organized. But writing post frequently doesn’t mean that you write articles not related to your niche. Always write article related to your niche and take care about keywords.
Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.
OMG and for the love of God, this is truly one amazing post! Not because of the content, because I have already commented on that somewhere in this mass of 200+ comments. the content is great...the fact that I continue to get emails from each and every comment ever made on this post since I commented is telling me that I need to remember to shut off the subscriptions eventually. You did one hell of a job on this post though...this really is a kick-ass list.
If your site gets most of its traffic from Paid Search, you should ask yourself the same kinds of questions. Is this because you have decided to use aggressive advertising to give your business a nice big push? Is the paid search bringing in plenty of sales for your healthy website? If so, that’s great; this strategy can be seen with some large successful companies. If it’s because you are unsuccessful with organic search so you’re doing paid search instead, you’d probably get a good return on investment if you optimize your website. Typically, the Paid Search results stay about the same, but the Organic Search increases and so do sales.
Those two ideas are great. I didn't know you are allowed to post links to you Amazon reviews! That is great to know, I already have some ideas in my head about this :) QR codes are definitely something to start using ASAP, too. With all the new gadgets and technology being developed, the sooner you start using it, the better results we can get :) Thanks for such an awesome comment!
For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.
Being a good internet Samaritan is great and all, but how does this help you build links? Let me explain: the kind of broken links you’re looking for are found on sites relevant to your business, industry, or niche. By finding these sites and informing them of these broken links, you strike up a conversation with the site owner and give yourself the opportunity to suggest a link to your epic piece of content be added to their site.
Comments need special attention to be successful, though. Generally, you will have strict rules to follow. You can’t simply leave a “this was great, hey check out my site” comment. It will either be filtered for spam or it will be ignored. You need an insightful, detailed, and helpful message. You need to expand upon the topic in the post, argue against it, or support it with your own data. The point is to be valuable and attract positive attention.
Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
I don't generally think of my own list as a traffic source, because those are people that subscribed and keep coming back, mostly because of good content. This is more tutorial about where to get fresh traffic from in case a person is not using some of these sources already. Where have you guest posted, I haven't seen any, would like to read some of those :)
Brands hold a wealth of customer information that may often not seem applicable to SEO — and many times, it’s not. However, if you’re working with an SEO agency, sometimes sharing this knowledge can provide the missing piece to the puzzle. Knowing something as simple as “Consumer preferences are shifting around the color black” could help explain why your traffic is down if your products are often paired with black shoes. Sometimes it’s as easy as connecting the dots.
Sanjeev, I really appreciate the feedback. I am glad you actually put to use these tips and made them work for you. I love hearing people getting results from my tips :) Is there such a thing as Ph.D in traffic generation? LOL, I know some that would love the title, but somehow never really walk the walk... Now about those leads and closures, I will have to consult you, seems like you know some things way better than I do, I would like to see how that happens! Thank you so much for the comment and I hope you will have even better results in few weeks!
For reasons we’ve already discussed, traffic from bookmarks and dark social is an enormously valuable segment to analyze. These are likely to be some of your most loyal and engaged users, and it’s not uncommon to see a notably higher conversion rate for a clean direct channel compared to the site average. You should make the effort to get to know them.
You can apply this to marketing in a few ways. If, for example, you purchase paid search advertising, you’ll want to make sure those “CPC” sources have generally low bounce rates. If a pay-per-click or cost-per-click campaign has a high bounce rate (1) check your landing page to make sure that it provides the content promised in your ad, (2) check your ad copy to ensure it is clear, and (3) check your keywords.
Very often, display advertising stands at the beginning of the customer’s journey, and with this type of ad you can target a much broader audience during the inspiration/awareness phase and create attention for your brand thanks to targeted placement. It is also one of the cheapest ways to increase brand awareness. Just going off of the Google Display Network alone (which SEMrush provides data on), it reaches approximately 92 percent of all internet user and 65 percent of those users are reached daily.
People find their way to your website in many different ways. If someone is already familiar with your business and knows where to find your website, they might just navigate straight to your website by typing in your domain. If someone sees a link to a blog you wrote in their Facebook newsfeed, they might click the link and come to your website that way.
This is the number of views that you can test each month on your website.It's up to you how you choose to use them, either by allocating all the views to one test or to multiple test, either on one page or on multiple pages. If you have selected the 10.000 tested views plan and you run an experiment on your category page which is viewed 7000 times per month, then at the end of the month 7000 is what you'll be counted as tested views quota.