Brankica, aloha. Yet another great article. With the in-depth info and resources you have been giving us, I don't know how you have time for anything else. This is another one that will live on my computer. You mention several words/places that I have not seen before. Look forward to exploring. Off to tweet. Will be working on a 51 for you. Take good care, my friend. Aloha. Janet
If your page is ranking for a keyword like “social media management,” you might want to look into similar long-tail keywords, such as “social media management pricing” or “social media management tools.” Chances are, adding in sections that address these subjects will be fairly easy. Additionally, by adding in a few extra long-tail keywords, you’ll have the added bonus of increasing the total keyword density of the page.
Now that we have the data we want in the chart, we use the advanced search to filter it down to only the traffic we want to see. Click the blue “Advanced” link beside the search bar that is just to the top right of your list of landing pages. This will open the Advanced search screen, where we want to setup our query. In the green drop down, choose “Medium” and in the text box at the end of the row we type “organic”. Click the Apply button below the query builder to apply this search.
If your site gets most of its traffic from Paid Search, you should ask yourself the same kinds of questions. Is this because you have decided to use aggressive advertising to give your business a nice big push? Is the paid search bringing in plenty of sales for your healthy website? If so, that’s great; this strategy can be seen with some large successful companies. If it’s because you are unsuccessful with organic search so you’re doing paid search instead, you’d probably get a good return on investment if you optimize your website. Typically, the Paid Search results stay about the same, but the Organic Search increases and so do sales.
The amount of e-commerce platforms and online stores are growing yearly. But do we really know how the leading retailers become leaders? What efforts need to be made to execute an effective online strategy? How to do first things first and sort everything out in order? SEMrush conducted an e-commerce study to answer these questions, along with many others. We analyzed...

You might see referral traffic coming from search engines like Google or Bing, a blog, newsletter, or email or social media sites like Facebook. Referrer traffic could be organic or through a paid search like cost-per-click (CPC) advertising or a paid advertising campaign that you have created (but in many cases, the paid advertising will show up in its very own Paid traffic type).

People find their way to your website in many different ways. If someone is already familiar with your business and knows where to find your website, they might just navigate straight to your website by typing in your domain. If someone sees a link to a blog you wrote in their Facebook newsfeed, they might click the link and come to your website that way.
About.com – How many times have you tried to do something and needed instructions? You Google it and it brings up how-tos from About.com. Well, you can contribute to this site with some of the how-tos for your niche and get traffic from it. Additional tip – there is an About.com Forum where you can be helpful to people in need and get additional traffic to your blog.

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This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?

Superb resource list Brankica, thank you. I've also included it this week's Erudition, not just because you're in a competition, but because it really is a resource we should all have bookmarked. Actually, I need to make it a study priority and see how many of the sources I can reasonably use on a regualr basis. Link to Erudition | Help files from Information Junkies Anonymous

The truth is that a major problem for search engines is to determine the original source of content that is available on multiple URLs. Therefore, if you are having the same content on http as well as https you will “confuse” the search engine which will punish you and you will suffer a traffic loss. This is why it’s highly important to use rel=canonical tags. What exactly is this?
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget it” mentality can land you in hot water. You should be monitoring the appearance of your rich snippets on a regular basis to ensure they are pulling in the correct information. As you change the content on your website, this can alter the markup without warning.
Organic Search is visitors who reach you by Googling or using another search engine which Google recognizes as a real search engine — mostly Bing and its second string, Yahoo. People using other search engines like DuckDuckGo or sites which are now commonly used as search engines but which have other purposes, like Pinterest, will show up in Referral traffic and in the case of Pinterest, in Social. If you have a good, well-optimized website, Organic Search will usually be your most frequent source. At our lab site, we do nothing to encourage other sources, so Organic Search is absolutely the top.
Forum comments work much the same way as blog comments, except you tend to lack the base post from which to play off. Instead, you need to invest some time into getting to know the culture of the forum, the prominent users, the rules, and the discussion flow. If people generally post one sentence at a time, adding a 3,000 word post will be excessive and may be mocked. If people tend to post lengthy discussions, short posts may have a negative effect. And, like Reddit, some sites may be very rabid about enforcing no advertising.

How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
Users land on this page without tracking code. They click on a link to a deeper page which does have tracking code. From GA’s perspective, the first hit of the session is the second page visited, meaning that the referrer appears as your own website (i.e. a self-referral). If your domain is on the referral exclusion list (as per default configuration), the session is bucketed as direct. This will happen even if the first URL is tagged with UTM campaign parameters.

If you’ve done all of this, and you’re still not getting the traction you’re looking for… you may need to take a closer look at the other aspects of your digital marketing strategy. Are you using creative content marketing ideas to send positive signals to search engines about your content? Are you leveraging your social media accounts to send a steady stream of traffic to targeted pages? What’s your backlinking strategy? Are you using tools like HARO to earn valuable backlinks to your optimized content? Each of these is one piece of the puzzle, and a fully developed strategy always produces the strongest results.

When a user follows a link on a secure (HTTPS) page to a non-secure (HTTP) page, no referrer data is passed, meaning the session appears as direct traffic instead of as a referral. Note that this is intended behavior. It’s part of how the secure protocol was designed, and it does not affect other scenarios: HTTP to HTTP, HTTPS to HTTPS, and even HTTP to HTTPS all pass referrer data.


Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
Being a good internet Samaritan is great and all, but how does this help you build links? Let me explain: the kind of broken links you’re looking for are found on sites relevant to your business, industry, or niche. By finding these sites and informing them of these broken links, you strike up a conversation with the site owner and give yourself the opportunity to suggest a link to your epic piece of content be added to their site.
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 
If you indulge me an analogy, if you’re moving from one place to another, you would like the postman to send all the love letters to your new address and you wouldn’t want them lost in an old mailbox that no one uses, right? (I am guessing you would want the bills to be sent to the old address instead). A similar thing happens when it comes to moving your site’s address.

Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
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