No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
A great way to break your web traffic without even noticing is through robots.txt. Indeed, the robots.txt file has long been debated among webmasters and it can be a strong tool when it is well written. Yet, the same robots.txt can really be a tool you can shoot yourself in the foot with. We’ve written an in-depth article on the critical mistakes that can ruin your traffic in another post.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
Make a campaign on microworkers about "Post my Link On Relevant Forums". Currently Micoworkers has about 850.000 freelance workers worldwide. You know that posting a link on Forums is not that easy. There would be thousands workers out of your campaign after they're trying hard the get a forum that accepts a link within their post. But the benefit for you is that they have visited your link to understand your site to search a relevant forum for your link. On this campaign you only accept real clickable link on forums. From about 850.000 there will be ten to hundred thousands freelancers who are interested to work on your campaign "if " you make a long lasting campaign(s) by hiring at least 200 posisions and teasing among 850.000 workers by paying $0.30 - $0.50 once one successfully posted your link on a relevant forum.
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Brankica, what a valuable post you've contributed here! These are all great methods for driving traffic to your website. Here's two more suggestions: 1. Write Amazon reviews on products/books related to your website and sign those comments with your name, the name of your blog, and its URL. You can even do video reviews now and mention your blog as part of your qualifications to review a particular book or product. 2. QR codes on flyers. People can scan these with their phone and be sent directly to your blog. I'm seeing these all over the city lately linking to things like bus schedules, Foursquare pages, and what not. Once again, thanks for this post!
As we mentioned before, when someone finds your site via a link on a social network, they'll be bucketed under social media as a traffic source. This could include someone tweeting out a link, or it could include you posting a link to your Facebook page. If it's you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later!
Or, you could make up a fun game where the first person posts a picture illustrating their pet’s name. The next person has to guess their pet’s name based on the picture. So, if I had a dog named Spot, I might post a picture of a spot. (I did say to keep it simple!) Of course, it’s easy to guess, but it’s also fun and all you have left to do is sit back and watch the comments roll in.
So what does this mean? “Bounce rate” can be thought of as a measure of engagement. If visitors are moving around your site, they are engaged. If they are bouncing, they cannot think of a good reason to stay. There is one notable exception to this: Blogs, videos, and news sites often have higher bounce rates because a visitor reads a particular article or watches a video and then leaves. For an ecommerce site, however, you would like to see relative low bounce rates. Sources that bounce a lot are probably not providing quality traffic.
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
Hi, Having read all this advice I can see its going to be a busy weekend! After 'Panda' many sites have collapsed but I have found that Squidoo has surprised me as it seems to be keeping popularity and as mentioned above, makes a little money as well as helps driving traffic. Hmmm...50 ideas....shall I start from the top or be different and work my way up from the end of the list?
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
On the other hand, structured data are also a real asset to increase your organic traffic and improve your CTR. They refers to values that help search engines categorize and index your content in a creative ways for the user. While there is no direct correlation between those data and a SEO improvement, structured data can really help you boost your visibility in SERPs.
The best of profitable visitors which you can get to your site is from Organic search results. This means, when people search for something and land on your website because these are the people who are most likely to convert into customers or clients. In blogging, it’s also most profitable as users will be seeing more high CPC Adsense ads, as they will see ads based on their search term.
Brilliant stuff Brankica! This is a very comprehensive overview of major traffic generation strategies. My guess is that nobody will actually need to use all of them! Identifying a few which are relevant to your particular niche and fit the vision you have for your blog is the way to go. Awesome post, loads of value in there... Well done! All the best, Jym
James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.