Direct traffic refers to traffic you receive to your website that doesn't come through any other channel. So, when you type www.hubspot.com into your search bar and hit 'Enter,' you're accessing HubSpot.com via direct traffic. If someone posted a link to www.hubspot.com on Facebook, however, and you clicked on that link, your visit would be bucketed in HubSpot.com's social media sources.
Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!

If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.

If we are managing any SEO project for a long time, then it is our responsibility that we should analyze our track record and modify required changes in every 6-7 months according to organic traffics, keyword search volume, ranking position, landing page metrics, INSTEAD of comparison these points after loosing our ranking position and organic traffic.
Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic. These are the sources where your users come from — or what Google calls channels. But what do these words really mean, and why do they matter?

That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.


Visual assets aren’t regular images you might pull from a Google Image search. Instead, these are unique diagrams or infographics you’ve created specifically for your epic content. These kinds of diagrams or infographics explain a theory, communicate a point, or showcase data in exciting and interesting ways—and gain attention (and links) because of it.
Hi Brankica, Really hard pressed to come up with #51 here as it's such an extensive list. Quite a few of my customers have had success driving traffic and awareness with Groupon recently. By setting up special offers they are able to get real people through the doors too. Just by asking people to quote the coupon code when they fill in the contact us form, or when they pick up the phone, it's a great way of tracking success. Still getting my head around how this could be used my an online only business, but for a brick and mortar with a web presence it's a nice little option.
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Hey Andreas, there are two main reasons I saw for suspending accounts - mean people and too many links. But they come to the same. On Yahoo Answers, like everywhere else, you have competition. They will flag your answer just so their answer would be chosen as the best. On the other hand, putting too many links in your answers can provoke the same thing. I usually put a link in every 3rd or 4th answer I post. And it is usually the best answer I can make. Glad you will try out the other sources, would love to see the results.
This traffic source comes from search engines like Google, Bing, and Yahoo. Remember, paid search ads or PPC (pay-per-click) advertising are not included within this source category. If you choose to run a paid advertising campaign for your business, it will not affect your website’s ranking within an organic search. Organic search is obtained through natural placement on search engine results, without paying for it, through search engine optimization best practices.
If you indulge me an analogy, if you’re moving from one place to another, you would like the postman to send all the love letters to your new address and you wouldn’t want them lost in an old mailbox that no one uses, right? (I am guessing you would want the bills to be sent to the old address instead). A similar thing happens when it comes to moving your site’s address.
This is a breath of fresh air. Information Technology has been, for too long, plagued by those exploiting the ignorance of well intentioned people. The more good gen we have the better we will do and the better services will become. We put useful information on our web site for people wanting to start up renting out cottages. It is extensive and quite annoys our rivals who keep this sort of thing secret, only giving it out if you 'send for an information pack'. This, then, gives them the green light to pester you with sales calls and threatened sales visits. Generosity with information is the way forward. People remember it and associate it with a postive attude towards business relationships. Thank you for your help with these links.
Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI.

In the example below, Google’s organic results generated the most site traffic for the time period shown, but had a bounce rate that was greater than the site average. By contrast direct traffic generated fewer visits, but had a lower than average bounce rate. A page from another website, generated 5,946 visits but had a bounce rate 22.62 percent less than the site average.


If the blog post you’ve selected has less than 2,000 words, one simple way to increase organic traffic is to increase the word count — but don’t just fluff it up. Make sure any content you add also adds value. Instead of watering down paragraphs, add completely new sections that cover points you haven’t introduced yet. Chances are, the added word count will allow you add additional keywords. Speaking of…
You could spend a week researching and writing a 3,000 word in-depth guide only to find that in a month its traffic is being eclipsed by a 300 word blog that took you one tenth of the time to write. That little gem could start ranking for some pretty valuable keywords – even if you never planned for it to. Give it a makeover and you’ll see your rankings on SERPs (search engine results pages) and organic traffic values soar. We’ve seen this strategy work with both our clients and our own website. Big bonus: it’s actually an easy strategy to pull off. Here’s how:
Reddit is also worth a special mention here. It’s a cross between a social network and a web forum, which is a traffic source we’ll discuss later. Reddit is one of the largest sites online, and the entire focus of the site is based around posting links and discussing the content of those links. A lot of the content you see trend on Facebook or Twitter is trending because Reddit got hold of it and started engaging with it. However, Reddit is a very tricky platform to use for marketing. You have to avoid approaching it like a marketer, because Reddit users are like piranhas. If they sense you trying to use their audience for money, they’ll swarm you and savage you until you feel like you can’t use the site again. Make sure to read up and take great care before trying to market on Reddit.

For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.


Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
This traffic source comes from search engines like Google, Bing, and Yahoo. Remember, paid search ads or PPC (pay-per-click) advertising are not included within this source category. If you choose to run a paid advertising campaign for your business, it will not affect your website’s ranking within an organic search. Organic search is obtained through natural placement on search engine results, without paying for it, through search engine optimization best practices.
This quickly turns into a “chicken-and-egg” situation. Are fewer people coming to your site due to poor visibility in the SERPs? Or have you shifted your product focus, and is that why consumers are no longer interested in your brand? For a quick check, look at Google Search Console data, and pull positions and clicks by page. If position is staying relatively stagnant, this means your brand is not losing visibility in the SERPs, and there may be a bigger issue at play.

The other way visitors can access your website is by coming from other websites; in this instance, the user lands on your website after following a link from another site. The link that the user clicked on is referred to as a “backlink,” as it links back to your website. This traffic is much more beneficial to the search engine optimization (SEO) of your website as opposed to direct traffic, which has little to no effect. The reason is that Google and other search engines interpret backlinks as little doses of credibility for your website. If other credible websites are linking to your site, that must mean it is comprised of relevant and accurate content, which is exactly what search engines want.
Thank you Jayne, for doing all that voting and sharing, means the world to me! I am glad you saw some new ideas and looking at all the comments, I think I killed a really bug tree with this post, that is how many people want to print it out, lol. If at any point of time you get stuck with one of these, send me an e-mail, tweet, what ever and I will try to help you with extra ideas :)
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
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