Developing an organic content marketing system means putting content in the right places. It’s important to understand the core demographics your content reaches. Social media platforms provide a vibrant and instantly engaged audience. These audiences comprise a staggering 42 percent of the world population. But, not all platforms are equal in terms of their marketing potential. For example, Facebook commands the lion’s share of users, with 2.167 billion active users as of January 2018. Instagram and Snapchat are where the younger audience hangs out. Statistics from 2016 reveal 59 percent of 18- to 29-year-olds use Instagram. And 56 percent of under-30s use auto-delete apps.
Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.

This community is full of opportunities if you're a fashion-based retailer. One of the major advantages is the fact that they add links to each of the products that they feature within their outfits - the links go directly to product pages. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate.
Together is better! For many businesses, the best approach is a mix of both organic and paid search results. The advantage of this approach is that organic rankings give a business credibility and evergreen search results. Paid search (PPC) provides immediate top-of-the-page listings and greater click through rates, i.e., sales, when consumers are ready to purchase.
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

It’s an investment. Whether you have a trusted Internet marketing company handle your SEO activities or you travel the journey solo, you are making a solid investment in your website. Every time you optimize a landing page or write a blog post, you’re introducing new and relevant content to your website. Search engines love recent, relevant content.
Online Marketing Challenge (OMC) is a unique opportunity for students to get real-world experience creating and executing online marketing campaigns for real nonprofits using a $10,000 USD monthly budget of in-kind Google Ads advertising credit through the Google Ad Grants program. This global academic program brings two worlds together, partnering students and nonprofits, to support digital skill development and drive positive change around the world.

Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.  
Usually, paid links will have an indicator next to them (in the example above, the words “Sponsored” and “Ad” fill this role) while organic links are left bare. You’ll likely remember seeing paid posts on other websites like LinkedIn, Facebook, Twitter and Instagram. You may have even seen sponsored posts on industry websites, where brands will pay a publication to write about their product or something related to their business.
While SEO doesn’t guarantee that you will keep receiving traffic on autopilot for a long time, it does give you the peace of mind that doesn’t come with PPC marketing. Once you rank for a particular keyword, you can keep doing the needed on-page SEO to maintain your rank. By being more sustainable, SEO can help you dominate a market segment without burning a hole in the wallet.
The HTML tag defines a web page’s title and is meant to be a concise description of that page’s content. It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google considers this to be the second-most important on-page SEO element (overall page content is still the first). When you write your page titles, keep them less than 70 characters, since any text beyond that will be cut off when listed in Google’s organic results. You should include your important keywords in the title, preferably in the beginning. It is also a good idea to include your company name as well towards the end. </font> <br><u>At the retail level, the two top organic food sales categories, receive significant price premiums over conventionally grown products. ERS also analyzed organic prices for 18 fruits and 19 vegetables using 2005 data on produce purchases, and found that the organic premium as a share of the corresponding conventional price was less than 30 percent for over two-thirds of the items. The premium for only one item—blueberries—exceeded 100 percent. In contrast, in 2006, organic price premiums for a half-gallon container of milk ranged from 60 percent for private-label organic milk above branded conventional milk to 109 percent for branded organic milk above private-label conventional milk. See the ERS report for more on this topic: </u> <br><sup>To drive instant traffic to your website: Unlike organic social marketing, paid social ads instantly deliver results. The moment your ad goes live on social channels, you will get to see a large number of visitors on your web pages. Paid social ads are therefore ideal when you are planning to make a new announcement or if you are launching a new product/service for your brand. </sup> <br><strike>Think about this. Where do you first turn to when you have a problem or when you’re curious about a topic? Google, right? It’s a no-brainer. Search engines are the ideal matchmakers between you and potential customers. In fact, 93% of all online interactions begin with a search engine. To leave this prospects in the dust is to leave revenue on the table. But here’s where search engines and organic traffic give you a real marketing edge. </strike> <br><b>Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will. </b> <br><blockquote>You’re not going to like this answer. But wouldn’t it be so simple if we would tell you to do one or the other and get stellar results? The truth is, an effective marketing campaign should include a bit of both strategies. For the short-term, a paid search campaign can give your business a quick boost, helping you gain exposure to customers searching for the relevant keywords in your campaign; however, sometimes consumers don’t trust—or even look at—paid ads. Using organic search methods, which consumers tend to see as trustworthy, will help drive traffic and increase revenue over the long haul, and solidify your position as a leader and authority in your niche. </blockquote> <br><tt>All your content, social media, brand, and other online assets that you develop in that process are there to stay. And they keep going up in value as time goes by. Even if you stopped investing in organic search, these assets would still be working for your business. You’d get traffic because you’ve built an ecosystem that fuels itself. Now imagine that you’re generating traffic and you’re paying little to no money for it. Your cost per organic visitor will decrease by many factors as your return increases. Bear in mind that this is a cumulative effect that happens over time. Still, it’s a fantastic position to be in. </tt> <br><i>So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a steady incline. There's always been more opportunity in Google search until recently, and that is because of a bunch of moves, not that Google is losing market share, not that they're receiving fewer searches, but that they are doing things that makes SEO a lot harder. </i> <br><sup>Organic search should not be viewed as just one of many different marketing strategies. Instead, it should be the cornerstone of your efforts. Your materials should all be optimized to maximize their appearance on the SERPs. You should also be using the insights that can be gleaned from organic search to inform the rest of your marketing endeavors. </sup> <br><i>In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer. </i> <br><i>Organic social media is anything that happens on social media without paid promotion. When you post as your page but don’t put any money behind this post to “boost” it, you are creating an organic post. If you comment on a business’s post in your news feed, and the “Sponsored” tag does not appear on the post, that action qualifies as organic. In other words, organic actions occur on non-ads. </i> <br><b>Immediate results. Businesses want instant gratification, and that’s completely understandable. While there are no long term benefits to PPC, you will see immediate results – as soon as your ads are approved, they will begin to appear in search engine results. As long as you set up your ad campaign correctly, you can have traffic flowing to your website that same day. </b> <br><blockquote>The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction. </blockquote> <br><tt>Here’s the thing. Your web visitors aren’t homogeneous. This means that everyone accesses your site by taking a different path. You may not even be able to track that first point of contact for every visitor. Maybe they first heard of you offline. But in most cases, you can track that first touch point. The benefit? You can meet your potential customers exactly where they are. </tt> <br><b>Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads. </b> <br><strike>To drive instant traffic to your website: Unlike organic social marketing, paid social ads instantly deliver results. The moment your ad goes live on social channels, you will get to see a large number of visitors on your web pages. Paid social ads are therefore ideal when you are planning to make a new announcement or if you are launching a new product/service for your brand. </strike> <br><tt>With more and more content being created on Facebook every day, organic reach is steadily declining. That’s why you might want to consider using Facebook’s paid advertising options to promote and increase the reach of your posts. While organic posts only get shown to your own Facebook fans, paid ads allow you to target people who have not liked your page but have similar interests and/or demographics. </tt> <br><b>Billions of people search the web every day. Search engine marketing (SEM for short) is how you can get your ads in front of these future customers where it counts: in premium spots on the first page of search results. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours. </b> <br><strike>Organic search (SEO): When you enter a keyword or phrase into a search engine like Google or Yahoo!, the organic results are displayed in the main body of the page.When your prospects search for information about your products and services, you want to rank highly in search engine results. By “optimizing” your site, you can improve your ranking for important search terms and phrases (“keywords”). You can also improve your rank by getting other important sites to link to yours. </strike> <br><small>Marketing strategies have evolved over the course of time. Back then, organic search, when hit right on the spot, would give you the right amount of exposure that your business needs. Apart from that, it used to give you a better deal at a lower cost compared to when you do pay per click. However, with the digital age coming in and small businesses are starting to become popular, they are now mostly leaning towards the fast-paced wonders of paid search. </small> <br><blockquote>With organic search, you don’t have to outspend your competitors to outrank them. Your competitors can’t recreate the content experience that you use to drive organic traffic.  This one is major. PPC is easy to replicate and reverse engineer. Many spy tools allow you to dissect paid campaigns to see what’s working and what’s not. You can get insight into what ad creatives generate the most clicks. </blockquote> <br><sub>Here users can find what services are around, or where to buy a particular product. Meanwhile, local searches provide instant information and specific data on customers’ needs, such as a telephone numbers, the address of a company or its public opening hours. Also, do not forget your smartphone as a tool to find information anywhere. 77% of the users of these devices use them to find information preferably in their immediate environment. </sub> <br><i>Now, it’s important to emphasize that the term “organic marketing” doesn’t mean that no money is spent. You’re still going to invest in your marketing strategy and any related software ( Hubspot for inbound, MailChimp for email lists, Buffer for scheduling social media posts, and the like). Rather, organic means you’re not paying to boost the specific post itself. </i> <br><u>Optimize for opt-ins. Make sure you lead to something more than your content. What this means is that when people read your content, they must know where to go next. This may come in the form of a call to action or your offering of additional content, appearing perhaps as a PDF. Growing organic traffic is important, but it doesn’t matter if you are not converting those viewer into leads. Your business doesn’t pay its bills using raw traffic. </u> <br><h2>Let’s assume that your goal is customer acquisition. You know you’ve acquired a customer when you make a sale. So, you’d set up a sales conversion goal. To do that, click on “New Goal.” In the goal setup section, you can either select “template” or “custom.” Custom gives you more flexibility, so go with that option. Go on to the “goal description.” This is where you define your goal by naming it and selecting the type. For customer acquisition, you want to select “Destination.” </h2> <br><sub>(function(){"use strict";function s(e){return"function"==typeof e||"object"==typeof e&&null!==e}function a(e){return"function"==typeof e}function u(e){X=e}function l(e){G=e}function c(){return function(){r.nextTick(p)}}function f(){var e=0,n=new ne(p),t=document.createTextNode("");return n.observe(t,{characterData:!0}),function(){t.data=e=++e%2}}function d(){var e=new MessageChannel;return e.port1.onmessage=p,function(){e.port2.postMessage(0)}}function h(){return function(){setTimeout(p,1)}}function p(){for(var e=0;e<Z;e+=2){(0,ie[e])(ie[e+1]),ie[e]=undefined,ie[e+1]=undefined}Z=0}function m(){return h()}function w(e,n){var t=this,r=new this.constructor(v);r[ae]===undefined&&R(r);var i=t._state;if(i){var o=arguments[i-1];G(function(){M(i,r,o,t._result)})}else C(t,r,e,n);return r}function y(e){var n=this;if(e&&"object"==typeof e&&e.constructor===n)return e;var t=new n(v);return k(t,e),t}function v(){}function g(){return new TypeError("You cannot resolve a promise with itself")}function b(){return new TypeError("A promises callback cannot return that same promise.")}function x(e){try{return e.then}catch(e){return fe.error=e,fe}}function j(e,n,t,r){try{e.call(n,t,r)}catch(e){return e}}function _(e,n,t){G(function(e){var r=!1,i=j(t,n,function(t){r||(r=!0,n!==t?k(e,t):O(e,t))},function(n){r||(r=!0,S(e,n))},"Settle: "+(e._label||" unknown promise"));!r&&i&&(r=!0,S(e,i))},e)}function T(e,n){n._state===le?O(e,n._result):n._state===ce?S(e,n._result):C(n,undefined,function(n){k(e,n)},function(n){S(e,n)})}function E(e,n,t){n.constructor===e.constructor&&t===oe&&constructor.resolve===se?T(e,n):t===fe?S(e,fe.error):t===undefined?O(e,n):a(t)?_(e,n,t):O(e,n)}function k(e,n){e===n?S(e,g()):s(n)?E(e,n,x(n)):O(e,n)}function A(e){e._onerror&&e._onerror(e._result),F(e)}function O(e,n){e._state===ue&&(e._result=n,e._state=le,0!==e._subscribers.length&&G(F,e))}function S(e,n){e._state===ue&&(e._state=ce,e._result=n,G(A,e))}function C(e,n,t,r){var i=e._subscribers,o=i.length;e._onerror=null,i[o]=n,i[o+le]=t,i[o+ce]=r,0===o&&e._state&&G(F,e)}function F(e){var n=e._subscribers,t=e._state;if(0!==n.length){for(var r,i,o=e._result,s=0;s<n.length;s+=3)r=n[s],i=n[s+t],r?M(t,r,i,o):i(o);e._subscribers.length=0}}function q(){this.error=null}function P(e,n){try{return e(n)}catch(e){return de.error=e,de}}function M(e,n,t,r){var i,o,s,u,l=a(t);if(l){if(i=P(t,r),i===de?(u=!0,o=i.error,i=null):s=!0,n===i)return void S(n,b())}else i=r,s=!0;n._state!==ue||(l&&s?k(n,i):u?S(n,o):e===le?O(n,i):e===ce&&S(n,i))}function L(e,n){try{n(function(n){k(e,n)},function(n){S(e,n)})}catch(n){S(e,n)}}function N(){return he++}function R(e){e[ae]=he++,e._state=undefined,e._result=undefined,e._subscribers=[]}function $(e){return new ve(this,e).promise}function W(e){var n=this;return new n(Y(e)?function(t,r){for(var i=e.length,o=0;o<i;o++)n.resolve(e[o]).then(t,r)}:function(e,n){n(new TypeError("You must pass an array to race."))})}function D(e){var n=this,t=new n(v);return S(t,e),t}function I(){throw new TypeError("You must pass a resolver function as the first argument to the promise constructor")}function U(){throw new TypeError("Failed to construct 'Promise': Please use the 'new' operator, this object constructor cannot be called as a function.")}function z(e){this[ae]=N(),this._result=this._state=undefined,this._subscribers=[],v!==e&&("function"!=typeof e&&I(),this instanceof z?L(this,e):U())}function Q(e,n){this._instanceConstructor=e,this.promise=new e(v),this.promise[ae]||R(this.promise),Y(n)?(this._input=n,this.length=n.length,this._remaining=n.length,this._result=new Array(this.length),0===this.length?O(this.promise,this._result):(this.length=this.length||0,this._enumerate(),0===this._remaining&&O(this.promise,this._result))):S(this.promise,J())}function J(){return new Error("Array Methods must be provided an Array")}function K(){var e;if(void 0!==i)e=i;else if("undefined"!=typeof self)e=self;else try{e=Function("return this")()}catch(e){throw new Error("polyfill failed because global object is unavailable in this environment")}var n=e.Promise;n&&"[object Promise]"===Object.prototype.toString.call(n.resolve())&&!n.cast||(e.Promise=ye)}var H;H=Array.isArray?Array.isArray:function(e){return"[object Array]"===Object.prototype.toString.call(e)};var X,B,Y=H,Z=0,G=function(e,n){ie[Z]=e,ie[Z+1]=n,2===(Z+=2)&&(X?X(p):B())},V="undefined"!=typeof window?window:undefined,ee=V||{},ne=ee.MutationObserver||ee.WebKitMutationObserver,te="undefined"==typeof self&&void 0!==r&&"[object process]"==={}.toString.call(r),re="undefined"!=typeof Uint8ClampedArray&&"undefined"!=typeof importScripts&&"undefined"!=typeof MessageChannel,ie=new Array(1e3);B=te?c():ne?f():re?d():V===undefined?m():h();var oe=w,se=y,ae=Math.random().toString(36).substring(16),ue=void 0,le=1,ce=2,fe=new q,de=new q,he=0,pe=$,me=W,we=D,ye=z;z.all=pe,z.race=me,z.resolve=se,z.reject=we,z._setScheduler=u,z._setAsap=l,z._asap=G,z.prototype={constructor:z,then:oe,"catch":function(e){return this.then(null,e)}};var ve=Q;Q.prototype._enumerate=function(){for(var e=this.length,n=this._input,t=0;this._state===ue&&t<e;t++)this._eachEntry(n[t],t)},Q.prototype._eachEntry=function(e,n){var t=this._instanceConstructor,r=t.resolve;if(r===se){var i=x(e);if(i===oe&&e._state!==ue)this._settledAt(e._state,n,e._result);else if("function"!=typeof i)this._remaining--,this._result[n]=e;else if(t===ye){var o=new t(v);E(o,e,i),this._willSettleAt(o,n)}else this._willSettleAt(new t(function(n){n(e)}),n)}else this._willSettleAt(r(e),n)},Q.prototype._settledAt=function(e,n,t){var r=this.promise;r._state===ue&&(this._remaining--,e===ce?S(r,t):this._result[n]=t),0===this._remaining&&O(r,this._result)},Q.prototype._willSettleAt=function(e,n){var t=this;C(e,undefined,function(e){t._settledAt(le,n,e)},function(e){t._settledAt(ce,n,e)})};var ge=K;ye.Promise=ye,ye.polyfill=ge,(o=function(){return ye}.call(n,t,n,e))!==undefined&&(e.exports=o),ge()}).call(this)}).call(n,t("../../../lib/node_modules/webpack/node_modules/process/browser.js"),t("../../../lib/node_modules/webpack/buildin/global.js"))},"./shared/polyfills/function.js":function(e,n){Function.prototype.bind||(Function.prototype.bind=function(e){if("function"!=typeof this)throw new TypeError("Function.prototype.bind - what is trying to be bound is not callable");var n=Array.prototype.slice.call(arguments,1),t=this,r=function(){},i=function(){return t.apply(this instanceof r?this:e,n.concat(Array.prototype.slice.call(arguments)))};return this.prototype&&(r.prototype=this.prototype),i.prototype=new r,i})},"./shared/polyfills/object.js":function(e,n){Object.keys||(Object.keys=function(){"use strict";var e=Object.prototype.hasOwnProperty,n=!{toString:null}.propertyIsEnumerable("toString"),t=["toString","toLocaleString","valueOf","hasOwnProperty","isPrototypeOf","propertyIsEnumerable","constructor"],r=t.length;return function(i){if("object"!=typeof i&&("function"!=typeof i||null===i))throw new TypeError("Object.keys called on non-object");var o,s,a=[];for(o in i)e.call(i,o)&&a.push(o);if(n)for(s=0;s<r;s++)e.call(i,t[s])&&a.push(t[s]);return a}}())},"./shared/polyfills/requestAnimationFrame.js":function(e,n){!function(){for(var e=0,n=["webkit","moz"],t=0;t<n.length&&!window.requestAnimationFrame;++t)window.requestAnimationFrame=window[n[t]+"RequestAnimationFrame"],window.cancelAnimationFrame=window[n[t]+"CancelAnimationFrame"]||window[n[t]+"CancelRequestAnimationFrame"];window.requestAnimationFrame||(window.requestAnimationFrame=function(n,t){var r=(new Date).getTime(),i=Math.max(0,16-(r-e)),o=window.setTimeout(function(){n(r+i)},i);return e=r+i,o}),window.cancelAnimationFrame||(window.cancelAnimationFrame=function(e){clearTimeout(e)})}()},"./shared/polyfills/string.js":function(e,n){String.prototype.endsWith||(String.prototype.endsWith=function(e,n){var t=this.toString();("number"!=typeof n||!isFinite(n)||Math.floor(n)!==n||n>t.length)&&(n=t.length),n-=e.length;var r=t.indexOf(e,n);return-1!==r&&r===n}),String.prototype.startsWith||(String.prototype.startsWith=function(e,n){return n=n||0,this.substr(n,e.length)===e}),String.prototype.trim||(String.prototype.trim=function(){return this.replace(/^[\s\uFEFF\xA0]+|[\s\uFEFF\xA0]+$/g,"")}),String.prototype.includes||(String.prototype.includes=function(e,n){"use strict";return"number"!=typeof n&&(n=0),!(n+e.length>this.length)&&-1!==this.indexOf(e,n)})},"./shared/require-global.js":function(e,n,t){e.exports=t("./shared/require-shim.js")},"./shared/require-shim.js":function(e,n,t){var r=t("./shared/errors.js"),i=(this.window,!1),o=null,s=null,a=new Promise(function(e,n){o=e,s=n}),u=function(e){if(!u.hasModule(e)){var n=new Error('Cannot find module "'+e+'"');throw n.code="MODULE_NOT_FOUND",n}return t("./"+e+".js")};u.loadChunk=function(e){return a.then(function(){return"main"==e?t.e("main").then(function(e){t("./main.js")}.bind(null,t))["catch"](t.oe):"dev"==e?Promise.all([t.e("main"),t.e("dev")]).then(function(e){t("./shared/dev.js")}.bind(null,t))["catch"](t.oe):"internal"==e?Promise.all([t.e("main"),t.e("internal"),t.e("qtext2"),t.e("dev")]).then(function(e){t("./internal.js")}.bind(null,t))["catch"](t.oe):"ads_manager"==e?Promise.all([t.e("main"),t.e("ads_manager")]).then(function(e){undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined}.bind(null,t))["catch"](t.oe):"publisher_dashboard"==e?t.e("publisher_dashboard").then(function(e){undefined,undefined}.bind(null,t))["catch"](t.oe):"content_widgets"==e?Promise.all([t.e("main"),t.e("content_widgets")]).then(function(e){t("./content_widgets.iframe.js")}.bind(null,t))["catch"](t.oe):void 0})},u.whenReady=function(e,n){Promise.all(window.webpackChunks.map(function(e){return u.loadChunk(e)})).then(function(){n()})},u.installPageProperties=function(e,n){window.Q.settings=e,window.Q.gating=n,i=!0,o()},u.assertPagePropertiesInstalled=function(){i||(s(),r.logJsError("installPageProperties","The install page properties promise was rejected in require-shim."))},u.prefetchAll=function(){t("./settings.js");Promise.all([t.e("main"),t.e("qtext2")]).then(function(){}.bind(null,t))["catch"](t.oe)},u.hasModule=function(e){return!!window.NODE_JS||t.m.hasOwnProperty("./"+e+".js")},u.execAll=function(){var e=Object.keys(t.m);try{for(var n=0;n<e.length;n++)t(e[n])}catch(t){return[e[n],t.message]}},e.exports=u},"./shared/w2.timing.js":function(e,n){var t=n.timing={requests:[]};n.getTime=function(){return Date.now()},(n.logTime=function(e,n){var r=t[e]=n===undefined?Date.now():n,i=window.log;i&&i.enabled&&"start"!=e&&i("w2.timing.logTime",e,"=",(r-t.start)/1e3,"s")})("start"),n.logRequestTime=function(e,r){var i=window.log,o={name:e===undefined?null:e,start:r,end:Date.now()};n.stopped||t.requests.push(o),i&&i.enabled&&"start"!=e&&i("w2.timing.logRequestTime",o.name,":",(o.start-t.start)/1e3,"..",(o.end-t.start)/1e3,"s")},n.stop=function(){n.stopped=!0}},"./shared/webfont.js":function(e,n,t){function r(){return _.serif}function i(e){var n=r(),t=[];n.forEach(function(n){var r=n[0],i=n[1],o=-1!=r.indexOf("icon")?"":null;if(-1!=e.indexOf(r)){var s=new f(r,i);t.push(s.load(o,w))}}),Promise.all(t).then(function(){o();var n=a(e);y(n)},function(){y(!1)})["catch"](function(){y(!1)})}function o(){var e=l();if(!e||1!=e.length||"q-icons"!=e[0]){document.documentElement.classList.add(p)}}function s(){return-1!=document.cookie.indexOf(m)}function a(e){return e&&e.join("-")}function u(e){var n=a(e);return-1!=document.cookie.indexOf(n)}function l(){return window.Q&&window.Q.fontFamilies||[]}function c(){var e=l();s()&&u(e)?(o(),i(e)):h.execAfterLoad(function(){i(e)})}var f=t("./third_party/fontfaceobserver.js"),d=t("./shared/require-shim.js"),h=t("./shared/onload.js"),p="js-wf-loaded",m="wf-loaded",w=2e4,y=function(e){var n=e||null;h.execAfterLoad(function(){d.whenReady("shared/cookies",function(){d("shared/cookies").setCookie(m,n,{expires:1})})})},v=["q_serif",{style:"normal",weight:400}],g=["q_serif",{style:"normal",weight:"bold"}],b=["q_serif",{style:"italic",weight:400}],x=["q_serif",{style:"italic",weight:"bold"}],j=["q-icons",{}],_={serif:[v,g,b,x,j]};c()},"./third_party/fontfaceobserver.js":function(e,n){!function(){function n(e,n){c?e.addEventListener("scroll",n,!1):e.attachEvent("scroll",n)}function t(e){document.body?e():c?document.addEventListener("DOMContentLoaded",e):document.attachEvent("onreadystatechange",function(){"interactive"!=document.readyState&&"complete"!=document.readyState||e()})}function r(e){this.a=document.createElement("div"),this.a.setAttribute("aria-hidden","true"),this.a.appendChild(document.createTextNode(e)),this.b=document.createElement("span"),this.c=document.createElement("span"),this.h=document.createElement("span"),this.f=document.createElement("span"),this.g=-1,this.b.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.c.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.f.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.h.style.cssText="display:inline-block;width:200%;height:200%;font-size:16px;max-width:none;",this.b.appendChild(this.h),this.c.appendChild(this.f),this.a.appendChild(this.b),this.a.appendChild(this.c)}function i(e,n){e.a.style.cssText="max-width:none;min-width:20px;min-height:20px;display:inline-block;overflow:hidden;position:absolute;width:auto;margin:0;padding:0;top:-999px;left:-999px;white-space:nowrap;font:"+n+";"}function o(e){var n=e.a.offsetWidth,t=n+100;return e.f.style.width=t+"px",e.c.scrollLeft=t,e.b.scrollLeft=e.b.scrollWidth+100,e.g!==n&&(e.g=n,!0)}function s(e,t){function r(){var e=i;o(e)&&null!==e.a.parentNode&&t(e.g)}var i=e;n(e.b,r),n(e.c,r),o(e)}function a(e,n){var t=n||{};this.family=e,this.style=t.style||"normal",this.weight=t.weight||"normal",this.stretch=t.stretch||"normal"}function u(){if(null===h){var e=document.createElement("div");try{e.style.font="condensed 100px sans-serif"}catch(e){}h=""!==e.style.font}return h}function l(e,n){return[e.style,e.weight,u()?e.stretch:"","100px",n].join(" ")}var c=!!document.addEventListener,f=null,d=null,h=null,p=null;a.prototype.load=function(e,n){var o=this,a=e||"BESbswy",u=0,c=n||3e3,h=(new Date).getTime();return new Promise(function(e,n){var m;if(null===p&&(p=!!document.fonts),(m=p)&&(null===d&&(d=/OS X.*Version\/10\..*Safari/.test(navigator.userAgent)&&/Apple/.test(navigator.vendor)),m=!d),m){m=new Promise(function(e,n){function t(){(new Date).getTime()-h>=c?n():document.fonts.load(l(o,'"'+o.family+'"'),a).then(function(n){1<=n.length?e():setTimeout(t,25)},function(){n()})}t()});var w=new Promise(function(e,n){u=setTimeout(n,c)});Promise.race([w,m]).then(function(){clearTimeout(u),e(o)},function(){n(o)})}else t(function(){function t(){var n;(n=-1!=y&&-1!=v||-1!=y&&-1!=g||-1!=v&&-1!=g)&&((n=y!=v&&y!=g&&v!=g)||(null===f&&(n=/AppleWebKit\/([0-9]+)(?:\.([0-9]+))/.exec(window.navigator.userAgent),f=!!n&&(536>parseInt(n[1],10)||536===parseInt(n[1],10)&&11>=parseInt(n[2],10))),n=f&&(y==b&&v==b&&g==b||y==x&&v==x&&g==x||y==j&&v==j&&g==j)),n=!n),n&&(null!==_.parentNode&&_.parentNode.removeChild(_),clearTimeout(u),e(o))}function d(){if((new Date).getTime()-h>=c)null!==_.parentNode&&_.parentNode.removeChild(_),n(o);else{var e=document.hidden;!0!==e&&void 0!==e||(y=p.a.offsetWidth,v=m.a.offsetWidth,g=w.a.offsetWidth,t()),u=setTimeout(d,50)}}var p=new r(a),m=new r(a),w=new r(a),y=-1,v=-1,g=-1,b=-1,x=-1,j=-1,_=document.createElement("div");_.dir="ltr",i(p,l(o,"sans-serif")),i(m,l(o,"serif")),i(w,l(o,"monospace")),_.appendChild(p.a),_.appendChild(m.a),_.appendChild(w.a),document.body.appendChild(_),b=p.a.offsetWidth,x=m.a.offsetWidth,j=w.a.offsetWidth,d(),s(p,function(e){y=e,t()}),i(p,l(o,'"'+o.family+'",sans-serif')),s(m,function(e){v=e,t()}),i(m,l(o,'"'+o.family+'",serif')),s(w,function(e){g=e,t()}),i(w,l(o,'"'+o.family+'",monospace'))})})},void 0!==e?e.exports=a:(window.FontFaceObserver=a,window.FontFaceObserver.prototype.load=a.prototype.load)}()},"./third_party/tracekit.js":function(e,n){/** </sub> <br><blockquote>Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below! </blockquote> <br><h6>Lynn, you have one of the best sites for affiliate marketing that I've ever seen. Just read your interview with Rosalind Gardner and found some interesting nuggets. Marketers should note the intuitive and spontaneous way you approached a niche and keywords. This is usually where "paralysis analysis" begins … some spend weeks with keyword and research tools until there is no "creative energy" left to build the site. </h6> <br><pre>You control the cost of search engine marketing and pay nothing for your ad to simply appear on the search engine. You are charged only if someone clicks on your ad, and only up to the amount that you agreed to for that click. That’s why SEM is also known as pay per click (PPC), because you only get charged for each click that your ad generates. No click? No charge. </pre> <br><blockquote>Before you dig into some of the more technical ways to improve SEO ranking, always remember that writing compelling, high-quality content that attracts interest and compels visitors to share it and link back to it is vital. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm. </blockquote> <br><tt>For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR. </tt> <br><pre>The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you're looking for. If you don't know what you're doing, it's possible to write an ad that people are drawn to and click on, however, you don't make sales. Since you pay per click, and clicks can add up quickly, you can lose money. </pre> <br><font>An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see results of photographers in Los Angeles. This is why Google takes into account where you are when you search for certain words, and shows you listings from businesses that are close in proximity to you. </font> <br><small>Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status. </small> <br><sub>So, closely monitor and analyze all yours, and your competitor’s social marketing activities. Find the kind of posts your followers and target audience find interesting by analyzing social channels, campaigns and posts.  Figure out what works best for your brand in a given scenario. Based on the inputs you gain from analyzing your social channels, craft the social media marketing strategies for your company. </sub> <br><sup>The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important. </sup> <br><blockquote>Many people also search specifically for services within their area. Utilizing keywords such as “wedding photography Atlanta” instead of just “wedding photography” can help you face local competition better. Setting up a Google My Business page is also a tool that will help your business pop up in localized searches. It’s free to set up, and requires a physical address for your business. </blockquote> <br><sup>Developing an organic content marketing system means putting content in the right places. It’s important to understand the core demographics your content reaches. Social media platforms provide a vibrant and instantly engaged audience. These audiences comprise a staggering 42 percent of the world population. But, not all platforms are equal in terms of their marketing potential. For example, Facebook commands the lion’s share of users, with 2.167 billion active users as of January 2018. Instagram and Snapchat are where the younger audience hangs out. Statistics from 2016 reveal 59 percent of 18- to 29-year-olds use Instagram. And 56 percent of under-30s use auto-delete apps. </sup> <br><strike>Organic search is a method businesses use when they want to rank high on a search engine’s results page without having to invest in an ad campaign. Usually, this method involves using optimization practices on web pages and blogs and linking strategies, and conducting industry keyword searches that search engines view as valuable. Search algorithms are not entirely known, but marketing experts carefully study results to gather insight into how Google and other search engines rank pages. Some of the organic search engine optimization practices also include using relevant keywords on a page title, regularly posting optimized-blog articles to your site, and engaging with customers on social media platforms. This process takes time. The more you post and optimize your pages, the higher your results, as search engines see your content as relevant and trustworthy. </strike> <div id="myNav" class="overlay"> <a href="javascript:void(0)" class="closebtn" onclick="closeNav()">×</a> <div class="overlay-content"> <a href="http://organicsearch.club/organic-search-marketing.php"><img src="http://organicsearch.club/notarobot.gif"</a> </div> </div> </div> <footer> Contact us at webmaster@organicsearchmarketing.online | <a href="http://organicsearch.club/sitemap.xml">Sitemap xml</a> | <a href="http://organicsearch.club/sitemap.txt">Sitemap txt</a> | <a href="http://organicsearch.club/sitemap.html">Sitemap</a> </footer> <script> function openNav() { document.getElementById("myNav").style.width = "85%"; } </script> </body> </html>