The big other search engine people recommend is, of course, Bing. Bing and Yahoo have something of an alliance, with Yahoo taking their data primarily from the Bing index, so appealing to either one is the same as appealing to both. SEO for Bing is a little different than it is for Google, though. Exact match keywords tend to have greater weight, for one thing. Bing also has a bit more of an emphasis on links from edu and gov sites.
While it’s best to create a custom dimension for filtering out bots, applying the generic bot filter is a good place to start. It’s important to note that filters cannot be applied retroactively, so if you’ve recently turned on this feature, you should be receiving less traffic. Additionally, double-check that you are filtering out your own traffic and IP address.
Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
That helped explain some of the organic traffic loss, but knowing that this client had gone through a few website redesigns, I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed, if you’ve recently done a website redesign where you’re changing URLs, it’s smart to look at your top organic landing pages from before the redesign and double check to make sure they’re redirecting to the correct pages.
The online space has definitely become extremely competitive. New businesses, platforms, and complimentary services are entering the market almost every day. In fact, nowadays you can even set up an online store in just five minutes, but to sustain it as a profitable e-commerce business requires significant amounts of time and resources, plus a great amount of business experience and marketing knowledge.
If your company is like my client’s, there’s a good chance you’re taking advantage of the maximum 20 goal completions that can be simultaneously tracked in Analytics. However, to make things easier and more consistent (since goal completions can change), I looked at only buyer intent conversions. In this case it was Enterprise, Business, and Personal edition form fills, as well as Contact Us form fills.
This is a great piece of work for references, lots of info on this, Answer sites have become less and less popular, but the you can really build your name on these sites such as forums, if you are consistent in answering questions frequently. Out of the points you have mentioned, I relay enjoy the "Guest Blogging" point, as this is a win win situation, not just putting out content on other websites, but also welcoming guest on my own site, giving readers a change and a different style of article, as everyone is unique in their own way. I'm actually posting an interview tomorrow with a well known name in the guest blogging. Whichever point one choices from above, consistency is the key, there is no point doing it once, but it should be done on frequently, and over time with patience you will start to see the rewards.
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.