Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent.
In our traffic sources distribution graphic above we saw that 38.1% of traffic is organic, making search one of the main focuses for any online business that wants to maximize its site’s profitability. The only way to improve your organic search traffic is through search engine optimization (SEO), which helps you improve the quality of your website, ensures users find what they need, and thus makes your site more authoritative to search engines. As a result, your website will rank higher in search engines.
Next, you should specifically type search terms into the web for blogs posts on Facebook Marketing. Pick high authority blogs strategically (like posts appearing in Google’s top 10 for your subject) and write a detailed comment about results from your study. If you get lucky then these posts will be shared across social media and will direct traffic to your website.
Another tip you can use is just reach out to the prior agency and say something like the following: “We realise you were using link networks for our website which has resulted in a Google penalty and loss in business. Can you please remove my website from any link network you have built?”. If the prior agency is decent, they will remove the links from the network.
That's why it's necessary to always stay abreast of developments in the SEO world, so that you can see these algorithm updates coming or you can determine what to do once they’ve been released. The WordStream blog is a great resource for SEO updates, but we also recommend Search Engine Land and Search Engine Roundtable for news on updates. Glenn Gabe of G-Squared Interactive is also a great resource for analyzing the causes and impact of algorithm updates.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
You are right. Actually, it is the same with answer site, I mean the same strategy. But you need to be smart using them, you have to answer the question and point them to a link. But with people's short attention spans, they are satisfied with what ever answer you give them and they don't go exploring links so much. Again it does depend on the niche and the type of question. I like that you tracked what converts on your blog, because that is the best thing to do to see what to focus your energy on. Thanks so much for the comment, Bryan.
Brilliant stuff Brankica! This is a very comprehensive overview of major traffic generation strategies. My guess is that nobody will actually need to use all of them! Identifying a few which are relevant to your particular niche and fit the vision you have for your blog is the way to go. Awesome post, loads of value in there... Well done! All the best, Jym
Hi Brankica, I'm a total Kindle addict too! As much as I love to hoard books, the Kindle makes it even easier to consume books in volume! One other suggestion: There's a nifty new service called http://paywithatweet.com that allows you to give away an electronic download in exchange for a Tweet or post on Facebook. I LOVE this and have been testing it out with my latest book. Very effective!
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
With the exception of crude oil and Picassos, very few industries are “recession-proof” and experience an inelastic product demand. Look at how your competitors are faring, and see if they’re experiencing the same problems. While you should take Google Trends data with a grain of salt, looking at the bigger picture may help provide some clarity. I’d suggest taking this a step further by conducting trends research and reading industry reports.
Once you receive a response, it’s time to hand over the list of links and suggest your content. But remember: this isn’t a time to pitch! Instead, your response should aim to point out your content, and suggest that it might make a good addition to their page if they want to add it. By employing this method, the site owner will be far more likely to include your link as a thanks for pointing out their broken links.
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.