Make your content longer. Despite video marketing's rise seeming to point to consumers' desire for shorter content, that implication couldn’t be further from the truth. Google wants content that’s longer and more detailed. Studies have shown that this is what ranks higher in the search engines. Don’t artificially inflate your word count, though. You should hone in on topics that naturally require more words to write about.
Entertainment — The Internet is a plethora of things to do. Some are looking for videos. Others are looking for games. Many are entertained by new stories. Others like financial calculators. Others want to learn something new. Think about what kind of entertainment your target is looking for. Relate it back to your brand. That’s a great way to use SEM to connect.
The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading networks ramp up their paid channels to monetise platform investment.
Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.

Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.
When it is time for your organization to start creating new products or enhancing items already on your product line, organic search can maximize your efficiency and gauge market demand. You will be able to see which products are sparking the most interest through increases or decreases in organic search. You can then take the information from the Data Cube and compare it to trends within your own sites and the performance of your competitors to create a product line that maximizes your investment.
With stats like that, you’re probably wondering why you should even bother with organic posts. Although organic reach is low, it’s still important to have an active, consistent presence on social media. Your Facebook page, Instagram account, Twitter profile, etc. are often where people turn to for updates from your company or to ask questions. Low organic reach doesn’t mean you should stop posting organically all together—it means you should focus more of your efforts on a paid social media strategy while maintaining a solid organic strategy.

The first way that social media can (indirectly) help your search engine ranking is through content promotion. We might write, film, or record tons of great quality, keyword-optimized content but still not get many eyes and ears consuming it. Social media allows you to take the quality content you have worked hard to produce and promote it on several channels.
Your strategy defines your audience, your platform, your content, and even how you measure success. For example, if you sell a product for a young demographic, you may decide that Instagram is the best place to build your brand by using a series of witty pictures with a strong call to action to make a purchase. Alternatively, you may decide to extend the reach of your brand by attempting to break into a new market, such as building a rapport with women, who comprise a large proportion of Pinterest users. Micro-blogging may be an ideal way to give busy business people the bite-sized content they need on their morning commute, while infographics provide visual punch to make a point instantly.
The Methods and Tactics: You know that a lot of your clients look for idea online. So you determine to reach people where they are. You will show them all the amazing and creative things they can make with what you sell. You also want to reach people in all steps of the project and buying cycle. This means that you will want to have content for the project conception, idea gathering, planning, purchasing, and creating.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
“Organic” is something of a buzz word. In the food sector, it carries connotations of healthy living, natural growth and honest, responsibly sourced products. Those connotations are just as relevant when the term relates to marketing campaigns. Companies encourage and maintain healthy growth through the use of carefully targeted organic content marketing. Doing so builds trust in the customer base while extending the brand’s reach. You may already be using organic marketing as part of your business strategy (perhaps without even realizing it). But, if you aren’t, it’s time to consider how to plant the seeds of a new campaign that helps your business to grow and flourish.
Search Engine Marketing or SEM encompasses the steps taken to increase relevant traffic to your website, through higher rankings on search engines. Traditional SEM is made up of two processes: “organic” search engine optimization (SEO) and pay-per-click advertising (PPC) (or cost-per-click (CPC)). However, the field of SEM is a changing and expanding field thanks to constant new developments, such as:
In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing.[3] In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend.[4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[5] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.[6]
So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients. 
Think about this. Where do you first turn to when you have a problem or when you’re curious about a topic? Google, right? It’s a no-brainer. Search engines are the ideal matchmakers between you and potential customers. In fact, 93% of all online interactions begin with a search engine. To leave this prospects in the dust is to leave revenue on the table. But here’s where search engines and organic traffic give you a real marketing edge.
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better. A combined strategy of using organic search with paid search is a powerful one-two punch strategy that increases traffic, generates leads, and converts window shoppers into loyal, repeat customers.
The most reliable way to increase search engine traffic is to create great content that your audience is looking for. For example, if you’re a pest control company, you may write a bunch of quality blog posts on getting rid of pests. The idea is to educate your prospects and move them towards buying from you. This is exactly where SEO intersects with content marketing.

Those who communicate value, attract others who seek that value in that topic. Those who are in the know, have an edge over those who don’t know, and that’s valuable. It helps people get more of what they want and like, and reduce their risk and negative experiences. In business, it’s profitable to have more of the right information than your competitors ahead of time (as long as it’s done and used legally to avoid fines and reprimands like with insider trading). Having valuable information first means you can make moves and investments before competitors, to buy cheaper and/or sell higher.


The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading networks ramp up their paid channels to monetise platform investment.
Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
And then if that isn’t enough, what I’ve seen work well is provide some incentives. Have a social contest, a social engagement contest, where people can like content for an opportunity to win say $100 gift certificate, something small scale like that. I myself have been part of these sort of contests before for a number of organizations and see it really amplify the engagement, it gets it in front of your employees’ eyes and thinking about it. And then the beautiful part is after the contest is done, the habit’s built oftentimes. And you’ll notice those same people that were engaging initially for the contest continue to engage with your content and help amplify your message.

Additionally, knowing how your SEO is performing can help you make the necessary changes over time to keep your rankings high. Look around for a keyword tracking tool to help you track how your SEO is performing. It’s typical for your ranking to fluctuate from week to week and even day to day. Look for a general upward trend from month to month that shows that your efforts are successful.

There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.


Influencer marketing is a great way to expose your brand to a much larger audience, which often results in a significant spike in traffic that can lead to more subscribers, followers, and leads. It can also lead to long-term SEO improvement. In this session, you will learn how to leverage influencer marketing to drive organic traffic and rank your website higher.
Organic social media is anything that happens on social media without paid promotion. When you post as your page but don’t put any money behind this post to “boost” it, you are creating an organic post. If you comment on a business’s post in your news feed, and the “Sponsored” tag does not appear on the post, that action qualifies as organic. In other words, organic actions occur on non-ads.

With organic search engine optimization (as opposed to pay-per-click ads) people will more easily find your website on search engines while they are looking for a product or service you provide. Making it more likely that they will convert from visitor to customer. No one searches for a product or service that they don’t want, so they’re already in the mood to buy. You just have to stand out among the competition. Additionally, when you rank on the front page of a search engine, you are showing potential consumers the legitimacy of your products or services because of your high ranking.

Of course, there is a lot more that needs to be considered but this is a simple example of how all of these things work together. I would recommend having no less than one page for each step of the organic marketing plan if you are a small business. The larger your business the more planning that you should do. If you do not think through all the details you will miss something that will cost you.
These types of keywords each tell you something different about the user. For example, someone using an informational keyword is not in the same stage of awareness as someone employing a navigational keyword. Here’s the thing about awareness. Informational needs change as awareness progresses. You want your prospects to be highly aware. If you’re on a bare-bones budget, you can be resourceful and achieve that with one piece of content.
Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[31] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[32] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[31] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[31] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

Here’s the thing. Your web visitors aren’t homogeneous. This means that everyone accesses your site by taking a different path. You may not even be able to track that first point of contact for every visitor. Maybe they first heard of you offline. But in most cases, you can track that first touch point. The benefit? You can meet your potential customers exactly where they are.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[55] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.[56] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[57] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[58] which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device [59]. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
If you were to ask someone what the difference is between direct and organic website traffic, they would probably be able to warrant a good guess, purely based on the terms’ wording. They might tell you that direct traffic comes from going straight into a website by entering its URL into a browser or clicking a bookmark, while organic traffic comes from finding the site somewhere else, like through a search engine.
To drive instant traffic to your website: Unlike organic social marketing, paid social ads instantly deliver results. The moment your ad goes live on social channels, you will get to see a large number of visitors on your web pages. Paid social ads are therefore ideal when you are planning to make a new announcement or if you are launching a new product/service for your brand.

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [38]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.
Awareness and Branding. Visibility is one thing and being top of the line is another. The more that people see you, the higher your chances of being remembered and that keeps awareness among potential customers. Same goes with branding. Once you start linking your business with certain terms and keywords which are deemed positive for you, its effect will most likely be beneficial for your business and can, later on, lead to a sale.
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market. 
Optimize for opt-ins. Make sure you lead to something more than your content. What this means is that when people read your content, they must know where to go next. This may come in the form of a call to action or your offering of additional content, appearing perhaps as a PDF. Growing organic traffic is important, but it doesn’t matter if you are not converting those viewer into leads. Your business doesn’t pay its bills using raw traffic.

At the retail level, the two top organic food sales categories, receive significant price premiums over conventionally grown products. ERS also analyzed organic prices for 18 fruits and 19 vegetables using 2005 data on produce purchases, and found that the organic premium as a share of the corresponding conventional price was less than 30 percent for over two-thirds of the items. The premium for only one item—blueberries—exceeded 100 percent. In contrast, in 2006, organic price premiums for a half-gallon container of milk ranged from 60 percent for private-label organic milk above branded conventional milk to 109 percent for branded organic milk above private-label conventional milk. See the ERS report for more on this topic:
When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
This all sounds amazing right? unfortunately, organic marketing is also very difficult to implement and resource intensive. Ranking organically on Google and other search engines can be very hard, especially for competitive keywords such as “buy shoes.” Ultimately you want to rank within the first page, and possibly within the top 3 organic results, but this can be next to impossible when you are competing with large companies that have teams dedicated to ranking their keywords.
Use images. Images are vital for breaking up the monotony of a string of paragraphs. You also need to use a featured image ito make your content stand out in a list. This is like erecting a virtual billboard. If you don't include one, people won’t realize that your content exists. Think about how these images will look in thumbnail form, as that’s what will appear on your social media feed.
Pay Per Click (PPC) advertising is the most common form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “ad” written discreetly next to the link. Search engines such as Google sell keywords to the highest bidder. One of the nice things about this form of advertising is that – as the name suggests – you only pay for the ad when someone actually clicks on it.

Anchor text is the visible words and characters that hyperlinks display when linking to another page. Using descriptive, relevant anchor text helps Google determine what the page being linked to is ?about. When you use internal links (links on web pages that point to other pages on the same web site), you should use anchor text that is a close variation of your target keywords for that page, instead of phrases like click here or download here . But at the same time, avoid overuse of exact match keywords. Using close variations will help you rank better for more keywords.


Make sure you have some good analytics software installed on your website. You will want to know where your traffic is coming from. Is it coming from social media, referrals, search engine queries, or is it direct traffic? It will also help you determine where people are getting lost, or dropping out of the funnel. It can also help you determine what approaches, content, and CTAs are the most effective.
Look at the different search engines (sources) that drive traffic to your site to determine where you want to invest your resources. For example, if you're getting an overwhelming amount of visitors and revenue from a particular search engine, that's an obvious source of profitable traffic and an area in which you might want to make further investment; but you might also find another search engine that delivers only a few visitors, but ones who represent a very high Per Visit Value. In this latter case, you might want to increase your spend in that area to drive more of those high-value visitors to your site.
For example, you may repurpose your blog content into a different form to satisfy the needs of your social media audience. You may decide to put more resources into email marketing as a traffic driver. You may tighten up your brand story because you want your messaging to be more congruent across all customer touchpoints. All these marketing tasks are tied to organic traffic. And they all have a substantial impact on your bottom line.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.
Anchor text is the visible words and characters that hyperlinks display when linking to another page. Using descriptive, relevant anchor text helps Google determine what the page being linked to is ?about. When you use internal links (links on web pages that point to other pages on the same web site), you should use anchor text that is a close variation of your target keywords for that page, instead of phrases like click here or download here . But at the same time, avoid overuse of exact match keywords. Using close variations will help you rank better for more keywords.
Why? It allows you track visits on a specific web page. Whatever page that newly acquired customers land on after the sale, this will be your “Destination.” You can add the URL of that page in the “Goal details” section. There are other optional details that you could include. For example, you can assign a monetary value to a newly acquired customer. You can also map the journey that customers take up until they convert. At the very least, configure the first option. You need that hard dollar value to calculate ROI.
An organic marketing strategy generates traffic to your business naturally over time, rather than using paid advertising or sponsored posts. Anything you don’t spend money on directly – blog posts, case studies, guest posts, unpaid tweets and Facebook updates – falls under the umbrella of organic marketing. That email blast you just sent out? Yup, that’s organic. So is that user-generated content campaign you just launched.
It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would not want to target a general keyword such as “accounting firm.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”

You can also use organic to increase audience engagement with your content. For example, let’s say you’re a ticketing website for sporting events and you know that some of your followers are rugby fanatics. If you have a new blog interviewing Dylan Hartley (current England captain), then it makes sense to personally contact them (or at least key influencers) via their preferred social network and tell them about the blog, and ask them to comment/share. It’s personal and increases the chance they’ll see/read your content.
RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.

While SEO seems to be the perfect plan for building your brand, one of the setbacks of this strategy is that it works in a slow-paced manner, and you might just be overwhelmed. Most keywords are usually already dominated by bigger brands. So if you are just starting up and are targeting to compete with other big brands, SEO services for small businesses like you might not be the perfect fit.


Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category. Instead of showing your ads to people who are searching for similar content like search ads do, social media sites introduce your product to people who happen to be just browsing through their feeds. These are two very, very different types of online advertising.
Many page owners think that organic reach (the number of unique individuals who see your post pop up in their news feeds) is enough to make an impact. This was true in the first few years of Facebook but is no longer the case. Facebook, and many other social media networks is truly a pay-to-play network. Facebook, Twitter, Instagram, and LinkedIn are all on algorithmic feeds, meaning posts are shown to the user based on past behavior and preferences instead of in chronological order. Organic posts from your Facebook page only reach about 2% of your followers, and that number is dropping. Facebook recently announced that, in order to correct a past metrics error, it is changing the way it reports viewable impressions, and organic reach will be 20% lower on average when this change takes effect.
Let’s assume that your goal is customer acquisition. You know you’ve acquired a customer when you make a sale. So, you’d set up a sales conversion goal. To do that, click on “New Goal.” In the goal setup section, you can either select “template” or “custom.” Custom gives you more flexibility, so go with that option. Go on to the “goal description.” This is where you define your goal by naming it and selecting the type. For customer acquisition, you want to select “Destination.”
It works in a similar way as a canonical tag does to show when a duplicate version of a page exists. But in this case, it helps Google index local content easier within local search engines. It also helps to pass trust across sites and improve the way Google crawls these pages. To know more about how errors you should not make when it comes to hreflang tags, you can check our previous article.
Keywords may get eyes on your content, but they won’t hold a viewer’s interest. You need something that’s going to keep them engaged, and keyword stuffing won’t achieve that. This is where the quality of your content is essential. Well-written, well-researched content keeps people reading, as it provides the solution they need, even if that solution is just something funny to fill a spare five minutes. It’s possible to enhance the content in many ways, such as formatting to arrange material in easily digestible sections, using infographics that are visually appealing and easy to share across social media, or creating videos that express ideas instantly. And don’t forget links. Creating a network of related content keeps viewers engaged with a constant stream of relevant information, and increases the chance they make a purchase.
Some ideas to keep your Facebook fans engaged include posting quality content, creating exciting competitions and sharing surveys that ask for their opinions. For example, you could create a survey and ask your fans what content they would like to read or what new products they would like to see in your new fashion line. Take your community’s advice on board and let them know when you’ve created their chosen item or have written that post they wanted. It’s also important to add images and/or video content to your posts to enhance the visual impact and help them stand out in your fans’ crowded newsfeed.
Understanding the working mechanism of social algorithms is not a piece of cake. The algorithm for each social platform works differently. For instance, on Facebook, a core factor that affects the rankings of a post is its relevancy score, whereas on YouTube the total watch time of the video per session decides whether a video enters a ‘Recommended Video’ section or not.
According to a Google study, paid search ads with an accompanying organic search result only occur 19% of the time, on average. Nine percent of the time a search ad shows with an organic ad in the top rank. What is surprising to many of us is the growth in incremental clicks when they appear together. Even the first organic ranking can benefit from an accompanying ad. Google’s results showed that 50% of ad clicks did not replace the clicks on the first organic search listing when the ads didn’t appear. The study found that 82% of ad clicks are incremental when the associated organic result is ranked between 2 and 4, and 96% of clicks are incremental when the brand’s organic result was 5 or below.

Like having a good book title, it’s always important to have a strong title for your content. According to Moz, having a strong SEO title is one of the most important on-page SEO element. A proven method to ensure that you’re writing the best possible title is to position the most important keyword first, followed by the second most important, and then the brand name. It’s also important to note that title tags should only be around 50-60 characters long and be very relevant to the content on the page. Apply this seo optimization can help you jump the ranks on search engines.
To remain competitive on the SERPs, you need to not only have keen insight into your own marketing strategy, but also what others in your industry are doing. You need to be able to pinpoint keywords for which they rank that you are not. You also want to be able to gauge their performance, including their acquisition of Quick Answers and other special features.
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