Whether location comes into your SEO strategy really depends on the nature of your startup. Airbnb certainly wants to be showing up in local results, and the likes of Uber, Skyscanner and Deliveroo all rely on location data to connect with users new and old. This is a crucial factor in terms of relevance for suitable searches and you may need to consider this if location plays a key role in your startup.
Hey Rob, thanks for the awesome comment and sorry for flooding your inbox, lol. Also, thanks for the great words, I really appreciate it! I can't wait to see your numbers after 2 weeks. You will tell me which 5 you chose and if they don't work as expected I will help you choose others that might work better for you. It depends a lot on the niche but you can count on me helping you finding the best ones for you :)
Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.
In order to get the whole bundle of internal links for your website, in the same Search Console, you need to go to the Search Traffic > Internal Links category. This way you’ll have a list with all the pages from your website (indexed or not) and also the number of links pointing to each. This can be a great incentive for discovering which pages should be subject to content pruning.
Lol, start from the middle :) Yeah, Squidoo is doing great and I know they are cleaning out all the time when they see a lousy lens. They have angels over there that report stuff like that (I am an angel myself on Squidoo :) And it is even not that hard to make money over there which I always suggest to beginners that don't have money to invest in blogs and sites.
You can apply this to marketing in a few ways. If, for example, you purchase paid search advertising, you’ll want to make sure those “CPC” sources have generally low bounce rates. If a pay-per-click or cost-per-click campaign has a high bounce rate (1) check your landing page to make sure that it provides the content promised in your ad, (2) check your ad copy to ensure it is clear, and (3) check your keywords.
Would you mind sharing your stumbleupon user name with me? I would love to follow you and your shares! :) I am beginning to get more active on SU and it is definitely paying off. I have had a few posts in the last several weeks that have brought in 600-700 visits each. :) In regards to your "challenge" I am going to try out paper.li I will let you know how it goes.
Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent.
Brankica Great post. Looks like I've got a few weeks worth of exploring to do - checking out these blog traffic boosting tools and ideas! One question I have: How do you measure the success of each of these tools and tips? Surely you have tried some that were less successful than others. Do you track metrics and weed out the less-than-stellar time-suck ideas? I'd love to hear how you settled on these that you mention in the post. Perhaps there's value in talking a bit about the ones that have fallen by the wayside and why as well.
So I figured it's high time to break down what all those sources actually mean . Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."
Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.
You are giving some great advice to use for increasing readership and loyal followers. I am trying to include 2-3 sources from each of your list categories so that I have a balanced approach to increasing traffic. Right now I am learning Stumble Upon and Squido.com. Although I submit articles to Ezine, I think my keywords are not strong enough to get a good click through rate. I am getting better about writing articles with strong keywords now; sort of fell off the pace of that when I started using a lot of guest authors :( Thanks for your great insights and check list for increasing traffic, Brankica!
So we’re confident that the high social traffic in the sixth example above reflects the highly successful social media campaigns the organization is working on. We could also see this pattern for a site which has decided that they can’t succeed with search and has, as Google suggests for such websites, chosen to work on social media success instead. The difference is, one site would have good Search and Direct traffic and really good social media, while the other might have dismal Search and rely heavily on social media, which is very time consuming and often has a low ROI. This second pattern is one we’ve seen with microbusinesses where the business owner is spending hours each day on social media and making very little progress in the business. Making the investment in a better website would probably pay off better in the long run, even if it seems like an expensive choice.
Hi Brankica Wow, this is a super-comprehensive list for me to go through one by one and try those I have not even heard of till now :-) As always, some very useful information for those of us serious about our traffic generation and making an impact in our niche. Thanks for sharing your own experiences and I'll let you know how I go when I have implemented some of your suggestions. Patricia Perth Australia
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?
Using the same 2 steps, we can also filter the All Pages section and the Content Drilldown to explore further how our organic traffic is using the site. A focus on this Organic Traffic is important because this traffic is, in many cases, free traffic that your website is receiving. Focus on doubling down on your pages that perform well and working to identify any pages that aren’t getting the organic traffic they deserve.
If you don’t want your Google traffic dropped dramatically due to indexing and content pruning, we are going to list below the steps you need to take in order to successfully prune your own content. We’ve developed this subject in a previous blog post. Yet, before doing so, we want to stress on the fact that it’s not easy to take the decision of removing indexed pages from the Google Index and, if handled improperly, it may go very wrong. Yet, at the end of the day, you should keep the Google Index fresh with info that is worthwhile to be ranked and which helps your users.
Everything on Wikipedia and other Wikis has a resource part. So if the image's resource is your blog (and I am talking about useful and good images, not just anything) you will get traffic. I explained in the post how it generally works for a travel site for example. It works better for some niches than others but creative people can make everything work for them.
Wow Brankica! I just don't know how I missed this awesome post :) I have just been going through it for quite sometime and finally bookmarked it for future reference whenever I need it- it is that good! Awesome indeed :) I loved the way you shared all the way you could get traffic and even though I am doing most of these things, there is so-so much more that I need to work on and change the way I look at some others. Thanks so much for sharing, and wishing you the best for the contest :)
Putting it simple, duplicate content is content that appears on the world wide web in more than one place. Is this such a big problem for the readers? Maybe not. But it is a very big problem for you if you are having duplicate content (internally or externally) as the search engines don’t know which version of the content is the original one and which one they should be ranking.
Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.
The Forums – yes, I know some bloggers are telling you that you can not get anything from the Forums, but I can prove them wrong. One example: I met one of my dear blogging friends on a Forum way before I started blogging. She has been helping me since. Instead of struggling with some newbie mistakes, I skipped most of them and went straight for success. Most forums allow links in signatures – use it!
Once you’ve identified a relevant keyword target, add in it — but don’t stuff the page. Only use additional keywords where it makes sense. Don’t forget to hyperlink these keywords to other relevant blog posts you’ve written, and incorporate them into headings and sub headers for increased SEO oomph. If you need some additional help here, check out our guide on how to write a blog post that ranks well (and converts!).
Visitors can also fall into the direct category by clicking a link to your site from an email or PDF document, accessing your site from a shortened URL (which is an abbreviated version of your website address), clicking on a link from a secured site to your non-secure site, or clicking on a link to your site from a social media application like Facebook or Twitter. And, there is a chance that accessing your site from an organic search can end up being reported as direct traffic.
In 2014, Cisco stated that video made 64% of all internet traffic. In 2015, Searchmetrics was releasing a white paper quoting that 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results and that 8 out 10 of those videos belonged to YouTube. And in 2016, Cisco was also sharing that online videos will account for more than 80% of all consumer internet traffic by 2020.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
Hi Brankica, wow what an extensive list. As a one-month old blogger this list is overwhelming so there were four things I have noted and will look into further are stumbleupon, digg, roundups and vark. I hope to implement them soon and will keep track of the results. As for the other sources, I will come back to this post to see what other sources to use next. I am curious to know from your experience, what are the Top 10 most effective traffic sources?
Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!
Nice post. I was wondering if all this content of your strategy was been writien in blog of the site, or if you added to content in some other specific parts of the sites. I don't believe 100% in the strategy of reomoving links. If Google just penalize you taking into account your inbound likes, It would be so easy to attack your competitors just by buying dirty link packages targeting to their sites.
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
Understanding where your site visitors come from is an integral part of any marketing strategy. Your website is the heart of your digital marketing practices, with traffic acting as the blood. No traffic means your website can’t do anything for your business; knowing the different kinds of traffic and how they play into your website gives you the power to make educated decisions on how to improve your marketing practices.
It might happen to have some lost links from now and then or a broken page due to some crawling issue or something similar. Yet, when your broken pages and links form up a figure just as big as your phone number, then you might be facing a problem; in terms of site user experience and organic traffic as well. Your bounce rate will increase, your overall usability, you will be loosing links and therefore you will start asking yourself “why did my organic traffic drop”?
Branica, I wasn't sure what to expect - part of me thought about skimming the article because I figured it would 'read' as all the other articles on generating traffic - I was WRONG! I slowed my skimming and started reading - you made the otherwise sterile information interesting while your pace infused a sense of excitement ... so much so that I want to implement everything you suggested and I have, I guess, what you would consider a niche blog. Thanks for the lists along with your insights on their value, etc. I came upon this article through Blog Interact - and glad to have found you. Peppy
Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.