Now we have a list of landing pages for only visitors that originated from organic searches. Using this list, you can begin to explore your site content and better understand how the search engine is ranking your pages and where some of your traffic is originating. In addition to that, you can also see valuable information about how long these visitors average on the website and how many other pages they view after their initial landing.
When a user follows a link on a secure (HTTPS) page to a non-secure (HTTP) page, no referrer data is passed, meaning the session appears as direct traffic instead of as a referral. Note that this is intended behavior. It’s part of how the secure protocol was designed, and it does not affect other scenarios: HTTP to HTTP, HTTPS to HTTPS, and even HTTP to HTTPS all pass referrer data.
Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
Here is a common narrative that many e-tailers can relate to: You identified your “sweet spot” in the marketplace and know that charging above this threshold leads to price sensitivity. Your core products drive volume — which allows you to achieve amazing growth. Then, one day, your focus shifted. Maybe you stopped churning out iterations of your best sellers, or maybe you tried to focus on your higher-revenue products — all the while alienating the people who liked your previous offerings.
Let’s say you wish to block all URLs that have the PDF. extension. If you write in your robots.txt a line that looks like this: User-agent: Googlebot Disallow: /*.pdf$. The sign “$” from the end basically tells bots that only URLs ending in PDF shouldn’t be crawled while any other URL containing “PDF” should be. I know it might sound complicated, yet the moral of this story is that a simple misused symbol can break your marketing strategy along with your organic traffic. Below you can find a list with the correct robotx.txt wildcard matches and, as long as you keep count of it, you should be on the safe side of website’s traffic.
Conduct a quick Google search using “site:yourwebsite.com” to make sure your pages are actually indexed. If you’re noticing that critical pages aren’t appearing in the SERPs, you’ve likely found the culprit. Check your robots.txt file to make sure you haven’t blocked important pages or directories. If that looks good, check individual pages for a noindex tag.

No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.

I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.


I am actually using a free service called Cloud:flood created by Glen of the ViperChill. I had great success with it, making a file available for download (I shared a list of 140 blogs worth following). It has two options, a person can RT the download that will take new people to a post where the download is (or what ever landing page you want them to come to) or they can share it on Facebook instead of tweeting it.

Brankica, I read through this and subscribed to the comments. Boy, it gets a little frustrating when you get so many emails that aren't to you:) When I first read I understood very lttle (very very lttle). Reading again has really been helpful. I understand these ideas so much better now. It follows that Hindu teaching, "When the student is ready the teacher will appear". You bring such value with your presentation style and willingness to go the extra miles (in this case). I will post exactly what my numbers are about two weeks from now after implementing at least 5 of these. I am hovering around 80 visitors daily in the last 10 days. I know it'll be a good report! Thanks, you rock girl. Live it LOUD!
James, you give a great template for how a business needs to move forward in their chosen niche online.  Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses.  Thank you for sharing your detailed approach to increasing organic traffic...content still is king.

Unlike text and display ads, PLAs enable e-commerce companies to target specific products and product groups at the decision stage of the buyer’s journey. They also help to increase brand awareness as they position their brand in front of a highly targeted audience that is looking for a product the company offers. Typically, a PLA contains a product picture and a price, along with a store brand. So it comes as no surprise that Walmart, as one of the world’s largest online retailers, appeared to be the undisputed leader in using PLAs, with almost 604,000 keywords used in April. The company is followed by Home Depot, which sells various home improvement items and targets 139,000 keywords.
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
Superb resource list Brankica, thank you. I've also included it this week's Erudition, not just because you're in a competition, but because it really is a resource we should all have bookmarked. Actually, I need to make it a study priority and see how many of the sources I can reasonably use on a regualr basis. Link to Erudition | Help files from Information Junkies Anonymous

One of the things that makes social media a bit more attractive than search engine optimization is that you get to maintain a bit more control over your success. You can always find new ways of improving your strategy and you can learn from your mistakes and your wins so that you can improve your traffic in the future. The same can't really be said about SEO - although it's very clear what not to do, it's not always as clear exactly what strategies can help you improve your ranking.

Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
The other way visitors can access your website is by coming from other websites; in this instance, the user lands on your website after following a link from another site. The link that the user clicked on is referred to as a “backlink,” as it links back to your website. This traffic is much more beneficial to the search engine optimization (SEO) of your website as opposed to direct traffic, which has little to no effect. The reason is that Google and other search engines interpret backlinks as little doses of credibility for your website. If other credible websites are linking to your site, that must mean it is comprised of relevant and accurate content, which is exactly what search engines want.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
Brankica,Oh my gosh girl you have really covered traffic generation. This enough to keep us all busy for awhile.I have been doing some offline advertising that work. I think the best one has been wearing Tshirt that invites people to site. It is a catchy domain name that they have to remember and go home and type in. I am amazed at how many people actually do it.Thanks for the new ideas.
Another big benefit to using social media is that it can help you gain more influence, as well as grow your business across board. And although social media has little direct influence over your search engine ranking, it can help your SEO, albeit indirectly. By helping to grow your business and your website, gaining more traffic, more backlinks and so on, this will improve your website's domain authority, and thus, its search engine ranking by extension.
The thing about SEO in 2018 is that Google changes its algorithms more than once a day! Reports say that the company changes its algorithms up to 600 times a year. While the majority of those updates consist of smaller changes, among them is the occasional, major update like Hummingbird or Panda that can really wreak havoc with your traffic and search rankings.
The thing about SEO in 2018 is that Google changes its algorithms more than once a day! Reports say that the company changes its algorithms up to 600 times a year. While the majority of those updates consist of smaller changes, among them is the occasional, major update like Hummingbird or Panda that can really wreak havoc with your traffic and search rankings.
Let’s say that you are selling dog food. And most likely you will want the best traffic possible on the keyword “dog food”. Creating/building/earning all of your links with the same anchor text will get you in trouble. If you are having 600 links from which 400 use the anchor “dog food”, you might be facing a problem; it will surely raise a red flag to the search engines. And we all know what search engines do when they are getting these kinds of alarms: they begin applying penalties and move your websites so far from reach of the user that you will not be even listed in top 100. 
While it’s best to create a custom dimension for filtering out bots, applying the generic bot filter is a good place to start. It’s important to note that filters cannot be applied retroactively, so if you’ve recently turned on this feature, you should be receiving less traffic. Additionally, double-check that you are filtering out your own traffic and IP address.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
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