To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  
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For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.

Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.

Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.


Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic. These are the sources where your users come from — or what Google calls channels. But what do these words really mean, and why do they matter?
I once subscribed to a thread on Site Sketch 101 and it was a game where there were supposed to be hundreds of comments. You can imagine how many e-mails I got in an hour! Nick (the blog author) was laughing at me, cause, like he said, that really was a major fail. I would just call it a dumb thing what I did over there, lol! But who would know there will be so many comments here anyway. I was hoping for some but did not expect this many. Well, now I do hope I will get even more :)
Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
I don't generally think of my own list as a traffic source, because those are people that subscribed and keep coming back, mostly because of good content. This is more tutorial about where to get fresh traffic from in case a person is not using some of these sources already. Where have you guest posted, I haven't seen any, would like to read some of those :)
Hi Brankica Wow, this is a super-comprehensive list for me to go through one by one and try those I have not even heard of till now :-) As always, some very useful information for those of us serious about our traffic generation and making an impact in our niche. Thanks for sharing your own experiences and I'll let you know how I go when I have implemented some of your suggestions. Patricia Perth Australia

Sanjeev, I really appreciate the feedback. I am glad you actually put to use these tips and made them work for you. I love hearing people getting results from my tips :) Is there such a thing as Ph.D in traffic generation? LOL, I know some that would love the title, but somehow never really walk the walk... Now about those leads and closures, I will have to consult you, seems like you know some things way better than I do, I would like to see how that happens! Thank you so much for the comment and I hope you will have even better results in few weeks!
Brankica, Very comprehensive list there. Can't think of anything else :D RT! I think the traffic sources that I hardly use is answering questions. I find that traffic conversion there is poor for me, so I don't focus too much on it. I think of all those in the list, focus on those that gives you the best kind of traffic. Forums can be a particularly useful one especially when people are there asking for help. Answering their questions and giving them a link that benefits their query is one good way of getting the right kind of traffic.
Hey Andreas, there are two main reasons I saw for suspending accounts - mean people and too many links. But they come to the same. On Yahoo Answers, like everywhere else, you have competition. They will flag your answer just so their answer would be chosen as the best. On the other hand, putting too many links in your answers can provoke the same thing. I usually put a link in every 3rd or 4th answer I post. And it is usually the best answer I can make. Glad you will try out the other sources, would love to see the results.

Brankica, Very comprehensive list there. Can't think of anything else :D RT! I think the traffic sources that I hardly use is answering questions. I find that traffic conversion there is poor for me, so I don't focus too much on it. I think of all those in the list, focus on those that gives you the best kind of traffic. Forums can be a particularly useful one especially when people are there asking for help. Answering their questions and giving them a link that benefits their query is one good way of getting the right kind of traffic.
Those two ideas are great. I didn't know you are allowed to post links to you Amazon reviews! That is great to know, I already have some ideas in my head about this :) QR codes are definitely something to start using ASAP, too. With all the new gadgets and technology being developed, the sooner you start using it, the better results we can get :) Thanks for such an awesome comment!
Unlike text and display ads, PLAs enable e-commerce companies to target specific products and product groups at the decision stage of the buyer’s journey. They also help to increase brand awareness as they position their brand in front of a highly targeted audience that is looking for a product the company offers. Typically, a PLA contains a product picture and a price, along with a store brand. So it comes as no surprise that Walmart, as one of the world’s largest online retailers, appeared to be the undisputed leader in using PLAs, with almost 604,000 keywords used in April. The company is followed by Home Depot, which sells various home improvement items and targets 139,000 keywords.
RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Sanjeev, I really appreciate the feedback. I am glad you actually put to use these tips and made them work for you. I love hearing people getting results from my tips :) Is there such a thing as Ph.D in traffic generation? LOL, I know some that would love the title, but somehow never really walk the walk... Now about those leads and closures, I will have to consult you, seems like you know some things way better than I do, I would like to see how that happens! Thank you so much for the comment and I hope you will have even better results in few weeks!

Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?
The amount of dark social that comprises one's direct traffic is going to vary. For example, you might be diligent about incorporating tracking tokens into your email marketing campaigns, and asking your co-marketing partners to do the same when they promote your site content. Great. You won't have a huge chunk of traffic dumped into direct traffic that should really go into email campaigns. On the other hand, perhaps you're embroiled in a viral video firestorm, and a video on your site gets forwarded around to thousands of inboxes ... you don't exactly have control over that kind of exposure, and as a result you'll be seeing a lot of traffic without referral data in the URL that, consequently, gets bucketed under direct traffic. See what I mean? It depends.
If you want to know how engaging your content is, you might look at bounce rates, average time on page and the number of pages visited per session to get an idea – and Google can do precisely the same. If a user clicks through to your site, quickly returns to the results page and clicks on another listing (called “pogo-sticking”), it suggests you haven’t provided what this person is looking for.
Now that we have the data we want in the chart, we use the advanced search to filter it down to only the traffic we want to see. Click the blue “Advanced” link beside the search bar that is just to the top right of your list of landing pages. This will open the Advanced search screen, where we want to setup our query. In the green drop down, choose “Medium” and in the text box at the end of the row we type “organic”. Click the Apply button below the query builder to apply this search.
Hey Matt, thank you so much for such a great compliment. I had my head spinning when I started pulling up all the traffic sources for this post. I tried them all and recommend everyone to do it. But definitely not at once, lol. It would be great to choose one or two and try them out. Every niche is a story for itself and I am sure one of these sources you haven't tried before can bring great traffic to you.

Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.
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