The HTML tag defines a web page’s title and is meant to be a concise description of that page’s content. It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google considers this to be the second-most important on-page SEO element (overall page content is still the first). When you write your page titles, keep them less than 70 characters, since any text beyond that will be cut off when listed in Google’s organic results. You should include your important keywords in the title, preferably in the beginning. It is also a good idea to include your company name as well towards the end. </sub> <br><pre>Great topic Rand! I have found that being well-versed in PPC and Content Marketing have not only helped my expertise grow as an SEO, but are also great options to fall back on when offering solutions to clients, depending on the SEO opportunity available. It will be interesting to see if Organic Search Traffic will continue to drop or bounce back overall though. Solids tips and insight, and glad to see you back for a WBF! </pre> <br><u>The position of a link on a search results page is important. Depending on the search term, organic search results often make up only a small portion of the page. Since ads are at the top of the results page, on a device with a relatively small display -- such as a notebook, tablet or smartphone -- the visible organic search results may consist of only one or two items. </u> <br><strike>(function(){"use strict";function s(e){return"function"==typeof e||"object"==typeof e&&null!==e}function a(e){return"function"==typeof e}function u(e){X=e}function l(e){G=e}function c(){return function(){r.nextTick(p)}}function f(){var e=0,n=new ne(p),t=document.createTextNode("");return n.observe(t,{characterData:!0}),function(){t.data=e=++e%2}}function d(){var e=new MessageChannel;return e.port1.onmessage=p,function(){e.port2.postMessage(0)}}function h(){return function(){setTimeout(p,1)}}function p(){for(var e=0;e<Z;e+=2){(0,ie[e])(ie[e+1]),ie[e]=undefined,ie[e+1]=undefined}Z=0}function m(){return h()}function w(e,n){var t=this,r=new this.constructor(v);r[ae]===undefined&&R(r);var i=t._state;if(i){var o=arguments[i-1];G(function(){M(i,r,o,t._result)})}else C(t,r,e,n);return r}function y(e){var n=this;if(e&&"object"==typeof e&&e.constructor===n)return e;var t=new n(v);return k(t,e),t}function v(){}function g(){return new TypeError("You cannot resolve a promise with itself")}function b(){return new TypeError("A promises callback cannot return that same promise.")}function x(e){try{return e.then}catch(e){return fe.error=e,fe}}function j(e,n,t,r){try{e.call(n,t,r)}catch(e){return e}}function _(e,n,t){G(function(e){var r=!1,i=j(t,n,function(t){r||(r=!0,n!==t?k(e,t):O(e,t))},function(n){r||(r=!0,S(e,n))},"Settle: "+(e._label||" unknown promise"));!r&&i&&(r=!0,S(e,i))},e)}function T(e,n){n._state===le?O(e,n._result):n._state===ce?S(e,n._result):C(n,undefined,function(n){k(e,n)},function(n){S(e,n)})}function E(e,n,t){n.constructor===e.constructor&&t===oe&&constructor.resolve===se?T(e,n):t===fe?S(e,fe.error):t===undefined?O(e,n):a(t)?_(e,n,t):O(e,n)}function k(e,n){e===n?S(e,g()):s(n)?E(e,n,x(n)):O(e,n)}function A(e){e._onerror&&e._onerror(e._result),F(e)}function O(e,n){e._state===ue&&(e._result=n,e._state=le,0!==e._subscribers.length&&G(F,e))}function S(e,n){e._state===ue&&(e._state=ce,e._result=n,G(A,e))}function C(e,n,t,r){var i=e._subscribers,o=i.length;e._onerror=null,i[o]=n,i[o+le]=t,i[o+ce]=r,0===o&&e._state&&G(F,e)}function F(e){var n=e._subscribers,t=e._state;if(0!==n.length){for(var r,i,o=e._result,s=0;s<n.length;s+=3)r=n[s],i=n[s+t],r?M(t,r,i,o):i(o);e._subscribers.length=0}}function q(){this.error=null}function P(e,n){try{return e(n)}catch(e){return de.error=e,de}}function M(e,n,t,r){var i,o,s,u,l=a(t);if(l){if(i=P(t,r),i===de?(u=!0,o=i.error,i=null):s=!0,n===i)return void S(n,b())}else i=r,s=!0;n._state!==ue||(l&&s?k(n,i):u?S(n,o):e===le?O(n,i):e===ce&&S(n,i))}function L(e,n){try{n(function(n){k(e,n)},function(n){S(e,n)})}catch(n){S(e,n)}}function N(){return he++}function R(e){e[ae]=he++,e._state=undefined,e._result=undefined,e._subscribers=[]}function $(e){return new ve(this,e).promise}function W(e){var n=this;return new n(Y(e)?function(t,r){for(var i=e.length,o=0;o<i;o++)n.resolve(e[o]).then(t,r)}:function(e,n){n(new TypeError("You must pass an array to race."))})}function D(e){var n=this,t=new n(v);return S(t,e),t}function I(){throw new TypeError("You must pass a resolver function as the first argument to the promise constructor")}function U(){throw new TypeError("Failed to construct 'Promise': Please use the 'new' operator, this object constructor cannot be called as a function.")}function z(e){this[ae]=N(),this._result=this._state=undefined,this._subscribers=[],v!==e&&("function"!=typeof e&&I(),this instanceof z?L(this,e):U())}function Q(e,n){this._instanceConstructor=e,this.promise=new e(v),this.promise[ae]||R(this.promise),Y(n)?(this._input=n,this.length=n.length,this._remaining=n.length,this._result=new Array(this.length),0===this.length?O(this.promise,this._result):(this.length=this.length||0,this._enumerate(),0===this._remaining&&O(this.promise,this._result))):S(this.promise,J())}function J(){return new Error("Array Methods must be provided an Array")}function K(){var e;if(void 0!==i)e=i;else if("undefined"!=typeof self)e=self;else try{e=Function("return this")()}catch(e){throw new Error("polyfill failed because global object is unavailable in this environment")}var n=e.Promise;n&&"[object Promise]"===Object.prototype.toString.call(n.resolve())&&!n.cast||(e.Promise=ye)}var H;H=Array.isArray?Array.isArray:function(e){return"[object Array]"===Object.prototype.toString.call(e)};var X,B,Y=H,Z=0,G=function(e,n){ie[Z]=e,ie[Z+1]=n,2===(Z+=2)&&(X?X(p):B())},V="undefined"!=typeof window?window:undefined,ee=V||{},ne=ee.MutationObserver||ee.WebKitMutationObserver,te="undefined"==typeof self&&void 0!==r&&"[object process]"==={}.toString.call(r),re="undefined"!=typeof Uint8ClampedArray&&"undefined"!=typeof importScripts&&"undefined"!=typeof MessageChannel,ie=new Array(1e3);B=te?c():ne?f():re?d():V===undefined?m():h();var oe=w,se=y,ae=Math.random().toString(36).substring(16),ue=void 0,le=1,ce=2,fe=new q,de=new q,he=0,pe=$,me=W,we=D,ye=z;z.all=pe,z.race=me,z.resolve=se,z.reject=we,z._setScheduler=u,z._setAsap=l,z._asap=G,z.prototype={constructor:z,then:oe,"catch":function(e){return this.then(null,e)}};var ve=Q;Q.prototype._enumerate=function(){for(var e=this.length,n=this._input,t=0;this._state===ue&&t<e;t++)this._eachEntry(n[t],t)},Q.prototype._eachEntry=function(e,n){var t=this._instanceConstructor,r=t.resolve;if(r===se){var i=x(e);if(i===oe&&e._state!==ue)this._settledAt(e._state,n,e._result);else if("function"!=typeof i)this._remaining--,this._result[n]=e;else if(t===ye){var o=new t(v);E(o,e,i),this._willSettleAt(o,n)}else this._willSettleAt(new t(function(n){n(e)}),n)}else this._willSettleAt(r(e),n)},Q.prototype._settledAt=function(e,n,t){var r=this.promise;r._state===ue&&(this._remaining--,e===ce?S(r,t):this._result[n]=t),0===this._remaining&&O(r,this._result)},Q.prototype._willSettleAt=function(e,n){var t=this;C(e,undefined,function(e){t._settledAt(le,n,e)},function(e){t._settledAt(ce,n,e)})};var ge=K;ye.Promise=ye,ye.polyfill=ge,(o=function(){return ye}.call(n,t,n,e))!==undefined&&(e.exports=o),ge()}).call(this)}).call(n,t("../../../lib/node_modules/webpack/node_modules/process/browser.js"),t("../../../lib/node_modules/webpack/buildin/global.js"))},"./shared/polyfills/function.js":function(e,n){Function.prototype.bind||(Function.prototype.bind=function(e){if("function"!=typeof this)throw new TypeError("Function.prototype.bind - what is trying to be bound is not callable");var n=Array.prototype.slice.call(arguments,1),t=this,r=function(){},i=function(){return t.apply(this instanceof r?this:e,n.concat(Array.prototype.slice.call(arguments)))};return this.prototype&&(r.prototype=this.prototype),i.prototype=new r,i})},"./shared/polyfills/object.js":function(e,n){Object.keys||(Object.keys=function(){"use strict";var e=Object.prototype.hasOwnProperty,n=!{toString:null}.propertyIsEnumerable("toString"),t=["toString","toLocaleString","valueOf","hasOwnProperty","isPrototypeOf","propertyIsEnumerable","constructor"],r=t.length;return function(i){if("object"!=typeof i&&("function"!=typeof i||null===i))throw new TypeError("Object.keys called on non-object");var o,s,a=[];for(o in i)e.call(i,o)&&a.push(o);if(n)for(s=0;s<r;s++)e.call(i,t[s])&&a.push(t[s]);return a}}())},"./shared/polyfills/requestAnimationFrame.js":function(e,n){!function(){for(var e=0,n=["webkit","moz"],t=0;t<n.length&&!window.requestAnimationFrame;++t)window.requestAnimationFrame=window[n[t]+"RequestAnimationFrame"],window.cancelAnimationFrame=window[n[t]+"CancelAnimationFrame"]||window[n[t]+"CancelRequestAnimationFrame"];window.requestAnimationFrame||(window.requestAnimationFrame=function(n,t){var r=(new Date).getTime(),i=Math.max(0,16-(r-e)),o=window.setTimeout(function(){n(r+i)},i);return e=r+i,o}),window.cancelAnimationFrame||(window.cancelAnimationFrame=function(e){clearTimeout(e)})}()},"./shared/polyfills/string.js":function(e,n){String.prototype.endsWith||(String.prototype.endsWith=function(e,n){var t=this.toString();("number"!=typeof n||!isFinite(n)||Math.floor(n)!==n||n>t.length)&&(n=t.length),n-=e.length;var r=t.indexOf(e,n);return-1!==r&&r===n}),String.prototype.startsWith||(String.prototype.startsWith=function(e,n){return n=n||0,this.substr(n,e.length)===e}),String.prototype.trim||(String.prototype.trim=function(){return this.replace(/^[\s\uFEFF\xA0]+|[\s\uFEFF\xA0]+$/g,"")}),String.prototype.includes||(String.prototype.includes=function(e,n){"use strict";return"number"!=typeof n&&(n=0),!(n+e.length>this.length)&&-1!==this.indexOf(e,n)})},"./shared/require-global.js":function(e,n,t){e.exports=t("./shared/require-shim.js")},"./shared/require-shim.js":function(e,n,t){var r=t("./shared/errors.js"),i=(this.window,!1),o=null,s=null,a=new Promise(function(e,n){o=e,s=n}),u=function(e){if(!u.hasModule(e)){var n=new Error('Cannot find module "'+e+'"');throw n.code="MODULE_NOT_FOUND",n}return t("./"+e+".js")};u.loadChunk=function(e){return a.then(function(){return"main"==e?t.e("main").then(function(e){t("./main.js")}.bind(null,t))["catch"](t.oe):"dev"==e?Promise.all([t.e("main"),t.e("dev")]).then(function(e){t("./shared/dev.js")}.bind(null,t))["catch"](t.oe):"internal"==e?Promise.all([t.e("main"),t.e("internal"),t.e("qtext2"),t.e("dev")]).then(function(e){t("./internal.js")}.bind(null,t))["catch"](t.oe):"ads_manager"==e?Promise.all([t.e("main"),t.e("ads_manager")]).then(function(e){undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined}.bind(null,t))["catch"](t.oe):"publisher_dashboard"==e?t.e("publisher_dashboard").then(function(e){undefined,undefined}.bind(null,t))["catch"](t.oe):"content_widgets"==e?Promise.all([t.e("main"),t.e("content_widgets")]).then(function(e){t("./content_widgets.iframe.js")}.bind(null,t))["catch"](t.oe):void 0})},u.whenReady=function(e,n){Promise.all(window.webpackChunks.map(function(e){return u.loadChunk(e)})).then(function(){n()})},u.installPageProperties=function(e,n){window.Q.settings=e,window.Q.gating=n,i=!0,o()},u.assertPagePropertiesInstalled=function(){i||(s(),r.logJsError("installPageProperties","The install page properties promise was rejected in require-shim."))},u.prefetchAll=function(){t("./settings.js");Promise.all([t.e("main"),t.e("qtext2")]).then(function(){}.bind(null,t))["catch"](t.oe)},u.hasModule=function(e){return!!window.NODE_JS||t.m.hasOwnProperty("./"+e+".js")},u.execAll=function(){var e=Object.keys(t.m);try{for(var n=0;n<e.length;n++)t(e[n])}catch(t){return[e[n],t.message]}},e.exports=u},"./shared/w2.timing.js":function(e,n){var t=n.timing={requests:[]};n.getTime=function(){return Date.now()},(n.logTime=function(e,n){var r=t[e]=n===undefined?Date.now():n,i=window.log;i&&i.enabled&&"start"!=e&&i("w2.timing.logTime",e,"=",(r-t.start)/1e3,"s")})("start"),n.logRequestTime=function(e,r){var i=window.log,o={name:e===undefined?null:e,start:r,end:Date.now()};n.stopped||t.requests.push(o),i&&i.enabled&&"start"!=e&&i("w2.timing.logRequestTime",o.name,":",(o.start-t.start)/1e3,"..",(o.end-t.start)/1e3,"s")},n.stop=function(){n.stopped=!0}},"./shared/webfont.js":function(e,n,t){function r(){return _.serif}function i(e){var n=r(),t=[];n.forEach(function(n){var r=n[0],i=n[1],o=-1!=r.indexOf("icon")?"":null;if(-1!=e.indexOf(r)){var s=new f(r,i);t.push(s.load(o,w))}}),Promise.all(t).then(function(){o();var n=a(e);y(n)},function(){y(!1)})["catch"](function(){y(!1)})}function o(){var e=l();if(!e||1!=e.length||"q-icons"!=e[0]){document.documentElement.classList.add(p)}}function s(){return-1!=document.cookie.indexOf(m)}function a(e){return e&&e.join("-")}function u(e){var n=a(e);return-1!=document.cookie.indexOf(n)}function l(){return window.Q&&window.Q.fontFamilies||[]}function c(){var e=l();s()&&u(e)?(o(),i(e)):h.execAfterLoad(function(){i(e)})}var f=t("./third_party/fontfaceobserver.js"),d=t("./shared/require-shim.js"),h=t("./shared/onload.js"),p="js-wf-loaded",m="wf-loaded",w=2e4,y=function(e){var n=e||null;h.execAfterLoad(function(){d.whenReady("shared/cookies",function(){d("shared/cookies").setCookie(m,n,{expires:1})})})},v=["q_serif",{style:"normal",weight:400}],g=["q_serif",{style:"normal",weight:"bold"}],b=["q_serif",{style:"italic",weight:400}],x=["q_serif",{style:"italic",weight:"bold"}],j=["q-icons",{}],_={serif:[v,g,b,x,j]};c()},"./third_party/fontfaceobserver.js":function(e,n){!function(){function n(e,n){c?e.addEventListener("scroll",n,!1):e.attachEvent("scroll",n)}function t(e){document.body?e():c?document.addEventListener("DOMContentLoaded",e):document.attachEvent("onreadystatechange",function(){"interactive"!=document.readyState&&"complete"!=document.readyState||e()})}function r(e){this.a=document.createElement("div"),this.a.setAttribute("aria-hidden","true"),this.a.appendChild(document.createTextNode(e)),this.b=document.createElement("span"),this.c=document.createElement("span"),this.h=document.createElement("span"),this.f=document.createElement("span"),this.g=-1,this.b.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.c.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.f.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.h.style.cssText="display:inline-block;width:200%;height:200%;font-size:16px;max-width:none;",this.b.appendChild(this.h),this.c.appendChild(this.f),this.a.appendChild(this.b),this.a.appendChild(this.c)}function i(e,n){e.a.style.cssText="max-width:none;min-width:20px;min-height:20px;display:inline-block;overflow:hidden;position:absolute;width:auto;margin:0;padding:0;top:-999px;left:-999px;white-space:nowrap;font:"+n+";"}function o(e){var n=e.a.offsetWidth,t=n+100;return e.f.style.width=t+"px",e.c.scrollLeft=t,e.b.scrollLeft=e.b.scrollWidth+100,e.g!==n&&(e.g=n,!0)}function s(e,t){function r(){var e=i;o(e)&&null!==e.a.parentNode&&t(e.g)}var i=e;n(e.b,r),n(e.c,r),o(e)}function a(e,n){var t=n||{};this.family=e,this.style=t.style||"normal",this.weight=t.weight||"normal",this.stretch=t.stretch||"normal"}function u(){if(null===h){var e=document.createElement("div");try{e.style.font="condensed 100px sans-serif"}catch(e){}h=""!==e.style.font}return h}function l(e,n){return[e.style,e.weight,u()?e.stretch:"","100px",n].join(" ")}var c=!!document.addEventListener,f=null,d=null,h=null,p=null;a.prototype.load=function(e,n){var o=this,a=e||"BESbswy",u=0,c=n||3e3,h=(new Date).getTime();return new Promise(function(e,n){var m;if(null===p&&(p=!!document.fonts),(m=p)&&(null===d&&(d=/OS X.*Version\/10\..*Safari/.test(navigator.userAgent)&&/Apple/.test(navigator.vendor)),m=!d),m){m=new Promise(function(e,n){function t(){(new Date).getTime()-h>=c?n():document.fonts.load(l(o,'"'+o.family+'"'),a).then(function(n){1<=n.length?e():setTimeout(t,25)},function(){n()})}t()});var w=new Promise(function(e,n){u=setTimeout(n,c)});Promise.race([w,m]).then(function(){clearTimeout(u),e(o)},function(){n(o)})}else t(function(){function t(){var n;(n=-1!=y&&-1!=v||-1!=y&&-1!=g||-1!=v&&-1!=g)&&((n=y!=v&&y!=g&&v!=g)||(null===f&&(n=/AppleWebKit\/([0-9]+)(?:\.([0-9]+))/.exec(window.navigator.userAgent),f=!!n&&(536>parseInt(n[1],10)||536===parseInt(n[1],10)&&11>=parseInt(n[2],10))),n=f&&(y==b&&v==b&&g==b||y==x&&v==x&&g==x||y==j&&v==j&&g==j)),n=!n),n&&(null!==_.parentNode&&_.parentNode.removeChild(_),clearTimeout(u),e(o))}function d(){if((new Date).getTime()-h>=c)null!==_.parentNode&&_.parentNode.removeChild(_),n(o);else{var e=document.hidden;!0!==e&&void 0!==e||(y=p.a.offsetWidth,v=m.a.offsetWidth,g=w.a.offsetWidth,t()),u=setTimeout(d,50)}}var p=new r(a),m=new r(a),w=new r(a),y=-1,v=-1,g=-1,b=-1,x=-1,j=-1,_=document.createElement("div");_.dir="ltr",i(p,l(o,"sans-serif")),i(m,l(o,"serif")),i(w,l(o,"monospace")),_.appendChild(p.a),_.appendChild(m.a),_.appendChild(w.a),document.body.appendChild(_),b=p.a.offsetWidth,x=m.a.offsetWidth,j=w.a.offsetWidth,d(),s(p,function(e){y=e,t()}),i(p,l(o,'"'+o.family+'",sans-serif')),s(m,function(e){v=e,t()}),i(m,l(o,'"'+o.family+'",serif')),s(w,function(e){g=e,t()}),i(w,l(o,'"'+o.family+'",monospace'))})})},void 0!==e?e.exports=a:(window.FontFaceObserver=a,window.FontFaceObserver.prototype.load=a.prototype.load)}()},"./third_party/tracekit.js":function(e,n){/** </strike> <br><font>Billions of people search the web every day. Search engine marketing (SEM for short) is how you can get your ads in front of these future customers where it counts: in premium spots on the first page of search results. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours. </font> <br><b>While farms and processing facilities for organic products are required to get organic certification, it’s optional for retailers. For certification, there are numerous steps and processes to insure organic integrity from when products arrive at a store until you put them in your basket. That integrity is important to us – and many of our shoppers – so we became the first national certified organic grocer. </b> <br><b>Great analysis and tips, Rand. Your first tip was to focus on branded search... but when it comes to small-medium businesses, there's a limit on how much brand search-demand one can produce. Are you saying that google search will eventually become an engine made only for entities/businesses we already know of? Where does that leave the whole discovery process? </b> <br><h3>You job is to make your fanbase feel part of a community. It’s equally important that you respond to all queries and complaints in a timely and polite manner. This will show your customers that you genuinely care. Address any concerns that your fans have about your product and/or service and do everything you can to address any issues they might have. Use a social media monitoring platform like Hootsuite to keep track of all of your social media interactions. </h3> <br><h2>Paid advertising and sponsored social posts cost money but work fast, so they’re a good way to give an immediate boost to your traffic regardless of what stage your business is in. In fact, paid strategies are a good way for new companies to get their names out there while they work on their organic strategy. However, paid traffic drops as soon as the payments drop, so you’ll want to make sure you’ve got a healthy amount of organic content before ending a sponsored campaign. </h2> <br><strike>SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[60] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[61] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO. </strike> <br><i>Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page. </i> <br><b>Google is moving into more and more aggressively commercial spaces, like jobs, flights, products, all of these kinds of searches where previously there was opportunity and now there's a lot less. If you're Expedia or you're Travelocity or you're Hotels.com or you're Cheapflights and you see what's going on with flight and hotel searches in particular, Google is essentially saying, "No, no, no. Don't worry about clicking anything else. We've got the answers for you right here." </b> <br><sub>With 88 million tech-reliant Millennials taking their places as decision makers in households and the workforce, crafting a strong online presence is more important than ever. According to the Harvard Business Review, Millennials will account for over 50% of the workforce by next year. Already, this demographic shift, in combination with rapidly developing technology, is drastically changing the way successful companies go to market.  </sub> <br><pre>Increase your real estate. When you show up in the first page of the organic AND paid search results, you’re doing something right. That’s not just something the marketing nerds like us will notice either – people realize (consciously or not) that it takes a successful, legitimate, intelligent company to show up twice in one search. A company that doesn’t know what they’re doing couldn’t do that… right? </pre> <br><sub>If it’s someone that’s heading up products, they should probably talk a lot about product development, or product strategy, versus marketing. I think speaking to the core skill set of the executive or individual that you want to be a thought leader, and then similarly building out a content strategy and plan around the frequency and the topics that they plan to cover. </sub> <br><b>Let’s first take a quick look at what organic marketing is and what it is not. Organic marketing is an array of marketing disciplines that create a cohesive and comprehensive approach to inbound marketing. It is using the online search and traffic habits of potential clients to reach them by creating high-quality and high-visibility content for them to consume. </b> <br><h6>Keywords may get eyes on your content, but they won’t hold a viewer’s interest. You need something that’s going to keep them engaged, and keyword stuffing won’t achieve that. This is where the quality of your content is essential. Well-written, well-researched content keeps people reading, as it provides the solution they need, even if that solution is just something funny to fill a spare five minutes. It’s possible to enhance the content in many ways, such as formatting to arrange material in easily digestible sections, using infographics that are visually appealing and easy to share across social media, or creating videos that express ideas instantly. And don’t forget links. Creating a network of related content keeps viewers engaged with a constant stream of relevant information, and increases the chance they make a purchase. </h6> <br><i>Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing fans/customers to support retention programs. It may be relatively immature compared to search and email marketing but it’s a channel in which most ecommerce teams are ramping up investment (people and tools). </i> <br><sub>Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date. </sub> <br><small>Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings. </small> <br><blockquote>As you build out your marketing strategy, it’s important to consider how you can best address all of your business goals through a combination of organic and paid marketing tactics. Some goals will lend themselves to one or the other. Other goals may require a combination of the two working hand-in-hand. Either way, both types of marketing will help you achieve your business goals in with impact and efficiency. </blockquote> <br><em>I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success. </em> <br><font>Google is a king. What best Google has done, kept all the bloggers life in a big web. Try to become as independent/different as you can, which Google might not have heard. It can be either name, brand, activity, etc...People focus on that things which they have never heard. It's unique way to come up in SERP's. We are used to EverydayHealth, EverydayLife, gets bored. Make sure people have reasons to return to YOUR site as often as possible. </font> <br><h1>Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI. </h1> <div id="myNav" class="overlay"> <a href="javascript:void(0)" class="closebtn" onclick="closeNav()">×</a> <div class="overlay-content"> <a href="http://organicsearch.club/organic-search-marketing.php"><img src="http://organicsearch.club/notarobot.gif"</a> </div> </div> </div> <footer> Contact us at webmaster@organicsearchmarketing.online | <a href="http://organicsearch.club/sitemap.xml">Sitemap xml</a> | <a href="http://organicsearch.club/sitemap.txt">Sitemap txt</a> | <a href="http://organicsearch.club/sitemap.html">Sitemap</a> </footer> <script> function openNav() { document.getElementById("myNav").style.width = "85%"; } </script> </body> </html>